Trends

In a global landscape where climate change is one of the most pressing challenges, urban tourism is showing remarkable resilience.

In a global landscape where climate change is one of the most pressing challenges, urban tourism is showing remarkable resilience.

Celebrating World Tourism Day 2024 – Tourism and Peace, reflecting on the difference between travellers and tourists towards “Tourism as industry of Peace”

The SITA Megatrends 2024 report outlines twelve critical trends poised to reshape the travel industry over the next decade.

Chinese tourism trends in 2024, from luxury shopping in Japan to the growing demand for immersive and digital experiences.

Explore the challenges of sustainable tourism, from overtourism to the importance of generating real benefits for local communities.

In the past month, Skift released its 10th edition of the annual megatrends, including blended traveling, generative AI, and India’s travel revolution.

By purchasing land in the metaverse and recreating their own environment and mood, hotels and tourist destinations can increase their visibility and attract new customers.

Technology and a good dose of creativity can create room for new solutions and, in particular, new brands

The Life programme celebrates its 30th anniversary this year, testifying to the solidity and continuity of European action in “bringing green ideas to LIFE”.

With the return of Chinese tourists, it is necessary to analyse the 2023 scenario by keeping five key aspects in mind

Recovery and Resilience Facility aims to act and mitigate the socio-economic effects of Covid-19 in European countries

Customisation, digitalisation, bleisure, trust and human connection: all the Siteminder trends for the accomodation industry.

European Travel Commission published the report titled “Exploring Consumer Travel Attitudes and Expectations to Drive Tourism Recovery”.

With the advent of new technologies related to the metaverse, key people in tourism will have to turn into meta-entrepreneurs

Services, data, training, value proposition: all the opportunities in the metaverse

The number of digital nomads is increasing and is expected to impact the hospitality industry even beyond the pandemic.

The “Study on the Competitiveness of the EU tourism industry” realised in 2009 is still a valuable instrument to analyse the current tourism scenario

The Friuli Venezia Giulia Region published a call for proposals for the Interreg VI Italy-Slovenia Programme 2021-2027 with a deadline of December 20th

The latest SMP call invests a total amount of 20,5 million on tourism, where the maximum eligible budget for a single project is 4 million

Events, virtual experiences, customer journey care, shopping and hospitality: all the opportunities in the metaverse

Erasmus+ acts in the fields of education, training, youth and sport, which are crucial for the full development of citizens

Luxury tourism has great potential that can be exploited by paying attention to sustainability and quality of services

Camping, especially in its glamour version, is expected to grow even after the pandemic. Comfort and tech need to be implemented.

From enhancing the customer journey to creating immersive experiences, the metaverse is expected to impact tourism in the long term.

With travel volume returning to a pre-Covid-level, airlines and hotels need to invest in tech and offer more tailored experiences.

Euromonitor shows that the ranking is dominated by Europe, but underlines the necessity to improve transport conditions to lower emissions.

Booking.com in the Sustainable Travel Report shows how sustainability is becoming a key issue, even on holiday.

Several factors undermine the recovery of tourism, including the Russian-Ukrainian conflict, with consequences for European markets.

The Just Transition Fund targets the consequences of climate transition by targeting diversification and reconversion

There is a strong return of bleisure travel, where travellers-workers combine work, fun and family.

The European Commission and stakeholders work together to draw up a new industrial strategy towards 2030.

REACT-EU has the largest budget within NextGenerationEU and it is one of the most influential instruments. It is an initiative arose from the Covid-19 pandemic

The fintech universe will be able to simplify, digitise and automate travel payments, providing customers with greater flexibility and security.

The China Tourism Academy report highlights the central role of rural destinations in enhancing safety perception for independent travellers.

According to the European Travel Commission, there are several possible scenarios for European tourism due to the Russian-Ukrainian war.

InvestEU, a new programme in the 2021-2027 budgetary period, aims to foster investment, support recovery and project the economy into the future

Tourists are ready to travel again, but after two years of COVID-19 emergency, Travel & Tourism is dealing with a big issue: staff shortages

“The Good, the Bad, or the Ugly”? Defining the war-related attractions’ role in the tourism-peace nexus: peace education, nationalist propaganda, or trauma porn?

Expedia Group study highlights tourism industry resilience and reveals how travel companies can adapt to gain a competitive advantage

Airlines are facing the ongoing difficulties by focusing on leisure destinations, new tourist products and new services serving leisure and business travellers.

The budget of Creative Europe, the European programme supporting the cultural and audiovisual sectors, rises to €2.44 billion for the next seven years.

In the evolution of tourism, metaverse and AR become a winning weapon for players who know how to use it to attract and retain customers. It’s only a short time away!

With the outbreak of the Covid-19 pandemic, China’s tourism has been hit hard. In 2021 only 8.5 million international travellers were recorded, a number that is even lower than the 10 million recorded in the year 2000. However, this is still a 27% increase on 2020, a black year for Chinese outbound tourism, even if it represents only

As already reported, sustainability represents the guiding thread of new tourists’ behaviour and emerging trends. However, the willingness expressed by consumers to adopt a more sustainable travel behaviour has not always materialised. Recognising this, the European Travel Commission (ETC) published a report named “Sustainable Travel in an Era of Disruption: Impact of Covid-19 on Sustainable Tourism Attitudes”, which aims at supporting

Horizon Europe is the EU programme dedicated to research and innovation and has a total budget of €95.5 billion, including €5.4 billion for Next Generation EU, the plan for Europe’s recovery.   The programme is based on three cross-cutting pillars: Excellent Science, Global Challenges and European Industrial Competitiveness, and Innovative Europe. The key strategic orientations can be summarised as: digitisation, protection of biodiversity, environmental and economic sustainability, creating a resilient, inclusive and democratic society.  Within the Programme, the tourism sector can

Global tourism experienced a 4% upturn in 2021, compared to 2020 (415 million versus 400 million). However, international tourist arrivals (overnight visitors) were still 72% below the pre-pandemic year of 2019, according to preliminary estimates by UNWTO. This follows on from 2020, the worst year on record for tourism, when international arrivals decreased by 73%. The

Many trends in the hospitality industry that we observed in 2020 reaffirmed also in the following year, forcing hoteliers to adapt their strategy to a situation still affected by the pandemic. Net Affinity and Hospitality Net published their 2021 roundups focused on the hotel industry, within which trends and predictions have been analysed and, in most cases, reconfirmed. We present the most

In the analysis of the report “Lessons Learnt” published by the World Travel & Tourism Council (WTTC), we have already talked about the importance of “collaboration and co-ordination” and of a human-centric approach in the tourism sector. Here we report three other fundamental elements for the recovery of the entire industry: 1. Health & hygiene are the new normal The pandemic has completely

As already reported, the World Travel & Tourism Council (WTTC) published the report “Lessons Learnt” which summarizes twelve “lessons” learnt during the pandemic. Along with the relevant role played by “collaboration and co-ordination” in crisis management, another key factor is the importance of “focusing on humanity”. Continuous lockdowns and compulsory isolation had such an impact on everyone’s daily life that, in order to

“Digital Europe” is a new Programme that is part of the 2021-2027 EU budgetary period, with the aim of bringing citizens, businesses and public administration closer to digitalisation.  The pandemic has accelerated the digital transition, and the European Union plans to allocate €7.6 billion for the following areas of interest: supercomputing (€2.2 billion), artificial intelligence (€2.1 billion), cybersecurity (€1.6 billion), advanced digital skills (€580 million), widespread use of digital technologies (€1.1 billion).  The tourism

The call for proposals “Covid-19 Recovery through Sustainable Tourism Growth and SME Support” under the EU’s Single Market Programme (SMP) is open until February 16, 2022 with a total budget of 12 420 000 euros.   Direct support to the tourism sector is aimed at fostering a more resilient, innovative and sustainable ecosystem. In this perspective, the overall objective is to monitor the sustainability performance

With the aim of helping tourism sector’s stakeholders and players deal with future crises, the World Travel & Tourism Council published the report “Lessons Learnt” which summarises twelve lessons learnt during the pandemic. The first key factor is “collaboration and co-ordination are integral for crisis management”.  Despite the incentives coming from relevant stakeholders, over the last year it has been noticed

Proposals under the first call of the “Interreg Central Europe Programme 2021-2027” must be submitted by February the 23th. The total budget for this first call is 72 million euros distributed over four axes, which envision a united central Europe cooperating in order to be smarter, greener, better connected and with a better governance. Source: Interreg CE-Terms-of-Reference Call 1  Eligible proposals must be

70 travel and tourism organisations express their support to any effort – based on scientific evidence – to keep protecting and ensuring the freedom of movement and avoid a patchwork of diverging national measures within the EU/EEA as well as internationally. In light of the evolving epidemiological situation and the continued emergence of new COVID-19

Smart working is gaining momentum in the wake of the Covid-19 pandemic. In 2021, 16% of Italian workers will continue to work remotely. In America, 84% of those surveyed in favour of smart working say they are willing to accept a 5% pay cut to continue remote working. The benefits of remote working are many: improved work-life balance, more space for self-care, hobbies

Wine & food tourism has been growing steadily over the years and the quality demanded by tourists is also increasing, as they are becoming more active and participatory in their experience, attentive to safety and sustainability issues and more technologically inclined. According to the Report on Italian Food and Wine Tourism 2021, this sector has

The latest ETC’s market survey highlights the intentions of European travelers and the renewed propensity to travel between the end of 2021 and the beginning of 2022. Here are some recommendations for destinations and businesses that want to adapt their strategic actions to the trends of a more optimistic scenario

Twissen interviewed Fabio Carbone, Ambassador of the International Institute for Peace through Tourism, analyzing the interconnection between Peace and Tourism e the future challenges

Twissen interviewed Fabio Carbone, Ambassador of the International Institute for Peace through Tourism, analyzing the interconnection between Peace and Tourism

How to improve the attractiveness of a tourist destination by exploiting the growth of the film tourism trend and encouraging film productions

The emergence of business opportunities related to space tourism leads to questioning the future of the sector and its sustainability

The European Travel Commission released a report to propose a common vision for European NTOs. Focus is on sustainability and digital transformation processes.

Hybrid Events: a solution for MICE sector’s recovery as well as an opportunity to increase audience, visibility and engagement

83% of global travellers think sustainable travel is vital: sustainability must be a pillar of hotels as well as services providers’ management strategy and, in order to be perceived, it requires an efficient communication targeting valuable travellers

3 emerging trends that with reshape the future of travel: health and wellbeing as a top priority; travel as a necessary getaway from the everyday life; travellers’ choices driven by flexibility and sustainability

The resilience of direct bookings gives the opportunity to hoteliers to redefine their distribution strategy by balancing direct and intermediary channels, aiming at building value for tourists as well as accelerating the post-Covid recovery

Innovative green practices, measurable benefits for the local community, transferability of the green transition strategy, long-term solution-based approach: these are the assessment criteria for destinations applying for The European Destinations of Excellence (EDEN) initiative

Experiential and educational travel, multi-generational groups, bike tourism and outdoor experiences, workation and business travel. The emerging travel trends share a common principle: sustainability

Niche events, local tourism, outdoor and networking with local brands – this is how tourism destinations can generate tourist flows by creating effective and safe in-person events

The emerging challenges for the tourism sector lead to a growing need for training across all levels, with innovative methods of use and technologies that will bring new business opportunities for companies spreading knowledge

Staycation, longer and customised holidays, campervans: 3 travel trends to monitor for summer 2021

Tourism policies and consumers’ decisions increasingly show us that sustainability cannot be part of a niche tourism anymore, indeed, it is the prerequisite for the recovery of the whole tourism system

Camping and outdoor activities become strong travel motivations for the post-Covid tourist: to seize new business opportunities, the outdoor industry must evolve and communicate its services keeping in mind the quality and the safety standards

Staycation and outdoor will drive travellers’ behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the tourism recovery phase.

Subscription models, co-working spaces, loyalty programmes, innovative platforms: how new tourist behaviours give rise to new business models for the travel and tourism industry

Travelers are interested in flexible offers, lesser-known locations, personalised experiences, luxury amenities such as high cleanliness standards, culinary experiences, sustainable options, prioritizing brands whick support diversity and inclusion

If customisation is a key factor for the recovery of the travel industry, veganism should be identified as an opportunity for differentiation, especially now that sustainability and environmentally-friendly decisions are becoming always more relevant

Destinations and tourism attractions willing to target Chinese customers should promote themselves on WeChat and Weibo. Dragon Trail provides an analysis of European destinations’ performance on these two platforms.

New business models and options will redefine more than just the hotel and vacation rental industry: they are also challenging the basic assumption about the meaning of home and vacation, especially as regards the “workation” trend

Travel industry and vouchers: and opportunity to get revenue, monetise and build customer loyalty in view of the sector rebound

ETC’s report shows Europeans’ desire to take their first trip before July 2021. Destinations and businesses should adapt their strategy to the new tourists’ demands, putting health, safety and sustainability first

Food and wine are widely recognised as key elements in the tourist’s travel decision. To benefit from this, DMOs must include food and wine tourism in their digital communication strategy.

Subscriptions are fast becoming a way for pandemic-hit industries to get enough cash flow to hang on and build customer loyalty

The year 2020 has brought new business opportunities in the sectors that most were affected by the pandemic, such as the hospitality sector, which is now proving to be flexible and ready to respond to new types of tourism demand.

Combining teleconferencing with person-to-person meetings will be a prevalent trend for the future. Providing the tech services required for a hybrid event is an opportunity for hotels to differentiate themselves from the competition

Flexibility and customisation are the prerequisites to attract tourists in 2021, guests searching for safety, regeneration and work-friendly spaces

In the complicated future of travel, the role of travel agents will be invaluable.

Virtual meetings, smart working and sustainability issues define the new paradigm for business travel. Opportunity for growth will be provided by unmanaged travel.

A new digital era for tourism SMEs to fastly recover after the pandemic

Chinese banks will be financing 320 national cultural and tourism projects to promote high-quality development of the relevant industries. The projects were jointly selected by the Ministry of Culture and Tourism and six banks, including the China Development Bank and the Export-Import Bank of China. The projects are expected to receive a total investment of

In the last decades, the main objective of tourism destinations has been to address and mitigate the negative effects of phenomena such as overtourism and short-term stays, which have contributed to the development of unsustainable forms of mass tourism. In 2020, with the tourism sector in crisis due to the global pandemic, it is necessary

Ancillary services, which in recent years have proven to be a key source of revenue for OTAs and airlines, represent the opportunity to increase profits even for the hospitality industry, which should now develop a Post-Covid recovery plan.   Following the global pandemic, two core concepts have emerged in the hotel industry that must be kept in mind. On the one hand, the crucial role of an effective

It is widely acknowledged that contactless payments are enhancing the travel experience, especially with the growth of mobile usage. Moreover, safety measures following the global pandemic are accelerating the adoption of contactless technologies throughout the whole tourism industry. As revealed by a study of the agency Blackbox Research, 76% of respondents prefer destinations offering contactless experiences, such as the implementation

With smart working becoming more common during the lockdown, the world of tourism is now experiencing the emergence of the concept of workation, a term used to indicate the union between work and vacation.  The trend observed by CNN Travel fits into this context, according to which, starting from summer 2020, there has been an increasing number of long-term

Chinese tourists are ready to travel again after the strict lockdown, prioritising domestic travel

A study suggests the policies that the UK could implement to consolidate the tourism sector as a profitable and thriving sector

TripAdvisor and Expedia, two of the most important players of the travel industry, are facing slowdowns; this is showing new scenarios full of business opportunities

The latest document by the American strategic consulting firm McKinsey outlines 9 possible scenarios for the recovery of the world economy after the health emergency caused by COVID-19

The target of muslim women is a growing target, which has precise characteristics and that tour operators will have to consider in their offers

The Deutsche Bank report suggests to the tourism industry what preventive measures to take in order to increase the level of security of travellers even during the Coronavirus emergency

Due to the Coronavirus emergency, Online Travel Agencies (OTAs) are adopting new internal strategies to address the challenges facing the travel industry

Personalising the offer and the communication according to the target could help the hotel sector to recover after the current crisis.

The COVID-19 crisis forces event planners to rethink of the business models to cut losses and to seize the opportunities that will arise

The survey carried out by the Chinese travel specialist, Dragon Trail Interactive, collects information on the prospects for the recovery of tourism in China and the future travel intentions and priorities of Chinese tourists

Re-nationalising airlines could help the air transportation sector, highly impacted by the current health emergency

10 growing trends suggest what will have value and priority for consumers in a post coronavirus world

Cooperation among the players and facilitations both for companies and tourists could help the recover of the
travel sector

After a gradual downsizing of the Coronavirus epidemic in China and an initial easing of travel restrictions, the Chinese travel sector is showing timid signs of recovery

Travolution’s Innovation Report 2020 analyses the spending allocated by the tourism sector across the UK on information technologies in 2019, outlining the forecast for 2020

Tourist-tax suspension, discounts, promotions and other targeted initiatives are provided to tackle the negative impact of Corona virus on the tourism sector

There’s a growing attention on sustainability for tourism, both from global tour operators that are promoting low-carbon tourist places, and from the same destinations

The last Quarterly Report from the European Travel Commission confirms tourism a constantly growing sector, but some external factors can change the outlook for 2020

Uncertainty in the international tourism scenario can be faced by focusing on geographically closer targets

Personalising the customer experience is fundamental for hotel marketing, with tourists asking for more tailor-made stays

American Travelers are increasingly looking for culture and quality during their travels in Europe and in emergent destinations. Among them, Millennials are the one who most relies on travel agents in order to plan their vacation.

Payments in travel are becoming safer but also easier, enhancing the travel experience for tourists.

Despite the global changes and challenges have affected many sectors of the global economy, the tourism sector is closely linked to a widespread globalization that makes it an ever-increasing phenomenon

Chinese tourists are looking for cultural experiences.

After years of political instability and challenges, Bosnia and Herzegovina’s tourism sector started to recover, also thanks to an increasingly active tourism promotional system.

In 2017 Europe proved to be a resilent tourism destination, recording positive results.

Turkey started a new strategy in tourism which consists in diversifying products of its tourism offer.

Chinese technology is worldwide influencing the Travel & Tourism industry, especially when it’s time to pay.

In the framework of 2018 EU-China Year of Tourism there are several initiatives that are in progress and some interesting business opportunities.

The selection of the brand has to answer three important questions about the destination.

The sharing economy applied to the short-term rentals has been developing, often facing different Countries’ regulations.

2017 was a record year for Albania, which welcomed more than 5 million of international tourists.

The Chinese market has been affecting the tourism sector and its policies for several years.

Amadeus recently launched a videoplayer that allows to make online bookings while watching a video.

Cruise companies are designing new strategies to increase the number of passengers on board.

In the last years, mobility is being one of the focuses of several State’s policies and, mainly in Europe, enhanced new business opportunities, such as in the bus and train sectors.

Norway is in the top 5 destinations for arctic explorations, skiing, whale watching and hot thermal springs.

Focalising and innovating can be the key to face the consolidated companies of the Travel & Tourism industry.

New business models are growing in a strong consolidation scenario to meet travellers’ demand.

Some destinations are losing their tourism appeal because of the overtourism phenomenon.

The Slovenian Tourist Board is promoting the Country as a green destination in order to attract more tourists.

Chinese travellers are increasingly choosing European destinations for the winter holidays.

Customised experiences are the key to satisfy the expectations of a target of tourists.

The number of Chinese travellers is growing yoy, now demanding for high-quality experiences easy to organise.

Bulgaria focuses on cooperation with other tourism destinations to attract investments and enhance the tourism sector.

New emerging markets are advancing in the medical and wellness tourism segments.

The EU-China Tourism Year can lead to mutual benefits for tourism destinations.

2018 is here and new trends are defining the Travel & Tourism industry

In China, companies operating in the bike sharing sector are receiving several investment rounds.

Belgium is recovering as a tourism destination after the last terrorism attacks.

Ride sharing companies are facing several complications due to national regulations.

Chinese tourists’ travel preferences are changing, defining new trends for 2017.

Belarus is enhancing its tourism sector also thanks to the European Union.

New technologies in the Travel & Tourism industry are changing the traditional business models of the sector.

Global tourism flows in the January – April period are proving that tourism is still a healty sector for the economy.

An emerging class of Chinese travellers shows a particular interest towards wellness tourism.

Glamping is a growing trend, and combines contact with nature with luxury services.

Croatia is attracting investments and developing new tourism products also thanks to its Government policies.

Twissen interviewed Tripaneer, a company owning several portals which are focused on different activities and experiences.

GenZ, Millennials, GenX and Baby Boomers: each generation has its own travel habits and preferences.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Download the Twissen Season Report Winter 2017 to stay focused on the T&T trends.

Some useful tips to design at best a proposal for the EU call on transnational tourism products.

Finland is designing new tourism strategies to attract more tourism flows.

Twissen interviewed HiJiffy, providing a chatbot to tourism accommodations which enables their guests to chat with them via Facebook Messenger.

Mountain tourism is a growing sector in the experiential tourism trend, paying attention to sustainability.

Moldavian tourism sector could recover by designin new tourism products in the bleisure segment.

Twissen interviewed Customer Alliance, a company which provides to tourist accommodations a software to manage and build web reputation.

Travel bookings are happening via online channels, with different characteristics depending on the industry’s sector.

Latvian Government is investing in improving the Country’s accessibility to attract more tourism flows.

An analysis on 60.000 researches underlines the preferences of tourists travelling to Veneto coasts.

New payments methods are increasingly being used in Europe in the Travel & Tourism industry.

Ireland has a strong leisure offer, but the business segment is growing, supported by the Government policies.

The business travel sector provides development opportunities to the sharing economy and to new Countries.

The LGBT community is an interesting tourism segment, and “welcome” is the keyword to meet them.

Montenegro is attracting foreign investments in the hotel sector, enhancing the capacity of its tourism supply.

18 out of 21 European Countries are registering constant or growing tourism flows.

Gen Z’s preferences and habits are influencing their families’ travel motivations, defining new trends in the online promotion sector.

In Hungary, attention towards new travel segment is increasing the number of international tourists.

Twissen interviewed itinari, a platform to promote destinations and activities and to create personalised travel guides.

A new EU call for proposals aims to foster the connection between tourism, CCIs and technology.

Car sharing is a growing trend in European cities, and finds growing potential in business travels.

Denmark, an emerging bleisure destination perceived as one of the safest in Europe.

The consolidation phase is expanding towards new sectors of the Travel & Tourism industry, including the wholesalers.

Serbia aims to attract new segments through a tourism offer which proposes new travel motivation.

Europe keeps on attracting interesting investments in the hospitality field, even if the total volume decreased from 2015.

Tourism flows in Europe kept on growing in 2016, in spite of global uncertainty.

Austria proposes as a bleisure destination, overcoming its link with winter tourism.

Platforms, metasearch and OTAs are being developed now also for the train sector.

Cyprus is a leisure destination which hosts more than 8.000 weddings of international tourists every year.

Twissen interviewed Trip For Dog, which offers a metasearch to find the best pet-friendly facilities in Europe.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Download the Twissen Season Report Winter 2017 to stay focused on the T&T trends.

Poland focuses on sport events to enhance the destination appeal.

Twissen interviewed TrekkSoft, which offers a software to manage tours and in-destination activities.

Tech innovations provide personalisation of hospitality services, addressing the problem of the relationship between humans and robots.

Iceland registered a notable increase of tourism flows, and is now facing sustainability issues.

Demand for wellness tourism is growing, making wellness segment one of the most profitable of the global economy.

Twissen interviewed BAGBNB, an innovative network of luggage rooms.

Bleisure segment could boost tourism in Sweden.

WeChat registers a 35% growth in 2016: Travel & Tourism industry is ready to renew payment methods.

In 2017, Brits are expected to travel more but taking new typologies of holiday.

Portugal tourism industry is investing in accomodation a international cooperation.

The rising nuber of women travelling is bringing economic benefit to the Travel & Tourism industry.

A study reveals the main factors that will impact the travel insurance industry in 2017.

Maltese tourism policies show interest towards sustainability and the the quality of the tourism supply.

Twissen interviewed Bikenbike, an online platform where demand and supply for cycling tourism meet.

A digital strategy applied to cultural sites could increase tourism flows.

Slovakia tourism policies are oriented to cooperation and sustainable tourism.

Cooperation and brand sharing are the keyword of hotel industry future.

Twissen interviewed Buforfun, an example of how transport service combines with experience.

Greek tourism supply is focusing on alternative tourism sectors to deseasonalise the demand.

According to the UNWTO World Tourism Barometer, international arrivals globally grew by 3,9%, up to 1.235 million, in spite of the challenges that afflicted 2016 such as terrorism, economic uncertainty and the complex relationships among the Countries. Previsions for 2017, which is the International Year of Sustainable Tourism for Development, are optimistic, with a foreseen

Chinese millionaires show interest in luxury travel and real estate investments.

Airports are joining the sustainability and energy efficiency trend.

OTAs are starting to intermediate activities at destination.

Czech Republic confirms to be a leisure destination and fits in the online intermediation trend.

Bleisure is a growing trend which lenghten business travels.

Cycling tourism in Europe shows the importance of technology and experience.

Global student travellers demand is growing and following the luxury and experience trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Download the Twissen Season Report Fall 2016 to stay focused on T&T trends

A new European call for proposals aims to deseasonalise tourism offer in coastal areas and to enhance growth and create new jobs.

On Dec. the 5th Twissen moderated the WSR Focus Group in Venice at the amazing venue of TIM Future Centre San Salvador, to which participated representatives from Region of Veneto Tourism Unit, City of Venice Tourism Unit, Council of Europe, City of Venice Unesco site, Vivovenetia, Confartigianato Tourism, CERS – Consortium of European Re-enactment Societies and Telecom Italia.

Active tourism demand is globally growing, the Italian case of Amatrice is an example.

The Wi-Fi connection importance is highlighted in the report “iPass Mobile Professional Report 2016”, published by iPass. The report is built on a survey realised on more than 1700 mobile professionals in Europe and US. It is a fact that the majority of smartphones’ apps depends on Internet connectivity, including emails, maps and social medias.

On November 24th the Chinese colossus Ctrip officialised British metasearch Skyscanner‘s purchasing for about 1.74 billion US$ (about € 1,64 billion). Nowadays, Skyscanner serves about 60 million customers per month and is available in more than 30 languages. The acquisition is aimed at complementing Ctrip’s positioning at a global scale. This acquisition fits in the

There’s a full engagement both from policy makers and private operators to cultural tourism. This year the Italian National Strategic Plan included it in the vision as in 2015 cultural tourism arrivals recorded a +7% and overnights +5% yoy. In Andalucia (Spain) the government planned important investments on this segment and a cluster was established

Travel & Tourism industry micro-influencers result to be more efficient.

According to the latest UNWTO World Tourism Barometer, destinations globally welcomed 956 million tourists between January and September 2016, 34 million more tourists yoy and with nearly an increase of 4%. The impact of negative events around the world influenced the incoming of tourists. Ahead of the Ministerial Meeting on Safe, Secure and Seamless Travel

According to an annual survey on 100 senior hospitality industry leaders realised by Deloitte LLP, Chinese and North American investors are expected to dominate the European hotel investment market in 2017. In fact, 62% of respondents sees China as the biggest source of investments into Europe, rising from 51% last year and followed by North

The Silk Road Programme, launched in 1993, is a collaborative tourist initiative promoted by UNTWO along the historical Silk Route. Its aim is to increase and improve sustainable tourism in order to maximise the benefits of tourism for local communities. Moreover, the programme aspires to attract stakeholders’ investments and to preserve the Silk Road historical

According to a SaleCycle survey, 86% of people travelling typically decide to research and book online. Notwithstanding, the Travel & Tourism industry loses billions worth of bookings due to customer abandonment, even though some customers state they are opened to book later.  The Travel & Tourism industry players spend effort and money to drive their customers

In the last decade the Travel & Tourism industry faced revolutionary challenges that are still transforming all its sectors. The report “Reinventing rail in Europe – The battle for the customer” released by Amadeus in October describes how rail doesn’t have to escape to this change and to reengage with the costumer. Competition is fierce,

A research from the Observatory of Digital Innovation in Tourism from the School of Management of Polytechnic of Milan on 2.000 firms shows that overall expenditure for tourist purposes in Italy will reach 52 billion of Euro in 2016, with a +3% YOY and a +8% if considered only the digital component. Source: Observatory of

The EU-China Year of Tourism 2018 is promoted by ETC – European Travel Commission to stimulate business opportunities through knowing a target of tourists that keeps on arriving to Europe with growing flows. China was defined as the biggest origin market of tourists by UNWTO. In the last months, big companies of the Travel &

Despite the global economic uncertainty, the sector of luxury travels is growing faster than overall travel. As Amadeus underlines in its report “Shaping the Future of Luxury Travel“, this segment has grown more than others in the period between 2011 and 2015, with a Compound Annual Growth Rate (CAGR) of 4.5%, if compared to 4.2%

With interesting percentages of growth, LGBT is one of the most profitable segments of the Travel & Tourism industry in recent years, both for turnovers and for the average expense. The reports presented at TTG Incontri in Rimini, elaborated by the Sonders & Beach group, in collaboration with the Italian Association for Gay and Lesbian

The role of robots in the Travel & Tourism industry is becoming more and more important. They allow personalisation and quickness of information. On the other hand, there are profitable segments of tourists that keep on preferring travel agents’ services.  Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go

This fusion creates a colossus of the hotel industry which has a big potential in negotiating both with OTAs and with single destinations. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to Cuba Sharing economy faces Spanish rules Safety influenced travellers ways Experts call for

Big hotels chains such as Marriott and Hilton launched direct booking campaigns in order to balance OTAs’ hegemony on hotel rates, promising cheaper prices. Meanwhile, European hotels are trying to face OTAs’ rate parity clauses. Read more on the rate parity. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon

Venice is one of the most visited cities in the world and this summer residents demonstrated to be tired of some tourists’ behaviour. In order to protect their cultural heritage and their traditions, many European cultural cities have to deal with a problem of sustainability in tourism. Here you can find about: Brexit Olympic Games

Terrorism this year deeply affected the summer season. Some European destinations suffered from it, in particular France, Turkey and Belgium, recording a decrease in international arrivals. This facts are defining new paths in the travellers’ choices. Read more on Twissen about Europe and the terrorism issue. Here you can find about: Brexit Olympic Games in

Spain, in particular Barcelona, is tired of dealing with the practices of Homeway and Airbnb, and started to fine them. In order to guarantee a fair competitive scene, are other European countries going to follow it? Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality

Friendly relationships between Cuba and the USA really changed the international tourism scenario, introducing new opportunities of investments. This could represent a threat for Europe, that has to deal with this new competitive perspective. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to

Niantic mobile game Pokémon Go was the big summer creation, introducing the augmented reality at a brand new level. Hotels, bars, tourist accommodation facilities and tourist boards caught the chance to lure customers. Augmented reality will impact on tourism destinations and businesses, leading people to discover different places.  Here you can find about: Brexit Olympic

This summer, Ryanair decided to invest on Italian destinations and to adopt different policies on UK routes, also after the Brexit referendum. This has been already causing impacts on fares and on European tourism flows. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying

The Rio Olympic Games generated big tourism and investment flows in Brazil. The next Olympic Games in East Asia are expected to impact on the economy of the region and provide new business opportunities. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to

The Brexit referendum, voted on last June, 23th, has been having a strong impact on the Travel & Tourism industry. Quotations of pounds influenced on tourism flows and fares, and insiders expect new scenarios. Read more on Twissen about how Brexit influenced tourists’ habits. Here you can find about: Brexit Olympic Games in Rio Ryanair

Twissen Summer Season Report is now available! Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to Cuba Sharing economy faces Spanish rules Safety influenced travellers ways Experts call for sustainable tourism Direct booking or not? The Marriott-Starwood deal Robot vs Travel Agents  

It is foreseen a growth up to $ 143,8 billion by 2022 for “travel across international borders with the purpose of availing medical treatment of some form, which may or may not be available in the travellers‘ home country”, namely medical tourism as defined by the Allied Market Research Report, released in the first quarter of 2016. Main motivations to travel

Youth travel has grown rapidly in recent decades as living standards in developing countries have risen. A recent analysis on a sample of 600 individuals carried out by the Spirit Youth project financed under the EU Programme COSME 2014-2020 reveals that, on one hand, millennials’ travels tend to last a duration of 2-weeks. On the other hand, they

The European Travel Commission‘s quarterly report, published on the last July and concerning the months from April to June, describes a dynamic scenario on the tourism market in Europe. First and foremost, the global tourist demand towards Europe (including the domestic demand) grew over the period considered, despite the terrorist attacks that affected the continent.

Impacts on tourism after Brexit vote are not still clear and this summer Britons will travel with a pound that fell 10% down to Euro and, consequently, a weaker purchase power. What we know from the Office for National Statistics is that UK tourists like to travel and in 2015 they increased the number of

Market’s experts seem to be a bit disappointed in the quarterly report published on the last 28th of July by Expedia Inc, parent company to many travel & tourism industry’s brands like Expedia.com, Hotels.com and Trivago. More precisely, what disappointed several analysts was the growth percentage of the room nights (excluding eLong, Orbitz and HomeAway).

According to 2015 Resonance Report “Portrait of the US international leisure traveler”, nowadays the 27% of the international travellers coming from the USA is represented by “sophisticated explorers”. Their first motivation to travel is exploring new cultures and their traditions during leisure travels.” Most of them are interested in visiting cultural attractions (95%) and in

During the 2014-2020 period, along with the new partnership between European Union and Italy, Italy will manage about 44 billion euros, a sum of European structural and investment funds (SIE Funds), to which will be added about 20 billion euros of national co-financing. But the opportunities of the new programme don’t stop here. “Tourism is

Allowing everyone to enjoy a unique tourism experience is the aim of accessible tourism. It is both a social responsibility and a competitive opportunity for the tourism destinations and for enterprises. According to the UN estimates, about 650 million disabled people live on this planet. Considering their relatives too, it is estimated that about 2

According to EUROSTAT‘s demographic prevision, more than 128 million people in the European Union were aged between 55 and 80 in 2012, representing about 25% of the entire population. The current demographic trends in the European Union show that the percentage of seniors will probably grow up to 30% by 2060. This represents an important

Competition in the tourism field is intensifying more and more. Due to the development of new technologies, it is becoming even more globalised. Marketing operations, market visibility and the organisation of the tourism offer in local level are rarely supported by adequate human and financial resources and this can lead to disappointing results. We have