Wave of veganism sweeps travel industry

Veganism’s influence in the tourism space is growing, with vegan-friendly tours, excursions and digital travel apps emerging as another tool for travel companies to attract eco-focused travellers, according to GlobalData.

As tourism companies look to recover from Covid-19, they see greater personalisation as key in helping to ensure customer satisfaction. Consequently, accommodating every traveller type – vegan included – will be critical in the future of travel.

Johanna Bonhill-Smith, travel and tourism analyst, commented: “A common objective across the entire travel and tourism sector is to deliver a ‘seamless’ traveller experience for each customer along every touchpoint, on an individualised, trip-by-trip basis.

“Vegan travellers can often encounter problems ranging from where to stay to a lack of suitable meal choices. Language barriers and cultural differences can often exacerbate these problems. This creates an opportunity where personalised recommendations are lacking and catering for a growing vegan consumer base could soon be a key differentiator.”

[…] “This suggests travellers’ perceptions are changing during Covid-19 and many may decide to make more environmentally-friendly decisions – including going vegan,” Bonhill-Smith said.

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