Sara Marchetti's articles

Tourists are ready to travel again, but after two years of COVID-19 emergency, Travel & Tourism is dealing with a big issue: staff shortages

Many trends in the hospitality industry that we observed in 2020 reaffirmed also in the following year, forcing hoteliers to adapt their strategy to a situation still affected by the pandemic. Net Affinity and Hospitality Net published their 2021 roundups focused on the hotel industry, within which trends and predictions have been analysed and, in most cases, reconfirmed. We present the most

83% of global travellers think sustainable travel is vital: sustainability must be a pillar of hotels as well as services providers’ management strategy and, in order to be perceived, it requires an efficient communication targeting valuable travellers

The resilience of direct bookings gives the opportunity to hoteliers to redefine their distribution strategy by balancing direct and intermediary channels, aiming at building value for tourists as well as accelerating the post-Covid recovery

Staycation, longer and customised holidays, campervans: 3 travel trends to monitor for summer 2021

Tourism policies and consumers’ decisions increasingly show us that sustainability cannot be part of a niche tourism anymore, indeed, it is the prerequisite for the recovery of the whole tourism system

Destinations and tourism attractions willing to target Chinese customers should promote themselves on WeChat and Weibo. Dragon Trail provides an analysis of European destinations’ performance on these two platforms.

ETC’s report shows Europeans’ desire to take their first trip before July 2021. Destinations and businesses should adapt their strategy to the new tourists’ demands, putting health, safety and sustainability first

Flexibility and customisation are the prerequisites to attract tourists in 2021, guests searching for safety, regeneration and work-friendly spaces

Chinese banks will be financing 320 national cultural and tourism projects to promote high-quality development of the relevant industries. The projects were jointly selected by the Ministry of Culture and Tourism and six banks, including the China Development Bank and the Export-Import Bank of China. The projects are expected to receive a total investment of

In the last decades, the main objective of tourism destinations has been to address and mitigate the negative effects of phenomena such as overtourism and short-term stays, which have contributed to the development of unsustainable forms of mass tourism. In 2020, with the tourism sector in crisis due to the global pandemic, it is necessary

Ancillary services, which in recent years have proven to be a key source of revenue for OTAs and airlines, represent the opportunity to increase profits even for the hospitality industry, which should now develop a Post-Covid recovery plan.   Following the global pandemic, two core concepts have emerged in the hotel industry that must be kept in mind. On the one hand, the crucial role of an effective

It is widely acknowledged that contactless payments are enhancing the travel experience, especially with the growth of mobile usage. Moreover, safety measures following the global pandemic are accelerating the adoption of contactless technologies throughout the whole tourism industry. As revealed by a study of the agency Blackbox Research, 76% of respondents prefer destinations offering contactless experiences, such as the implementation

With smart working becoming more common during the lockdown, the world of tourism is now experiencing the emergence of the concept of workation, a term used to indicate the union between work and vacation.  The trend observed by CNN Travel fits into this context, according to which, starting from summer 2020, there has been an increasing number of long-term