Destinations

With the return of Chinese tourists, it is necessary to analyse the 2023 scenario by keeping five key aspects in mind

European Travel Commission published the report titled “Exploring Consumer Travel Attitudes and Expectations to Drive Tourism Recovery”.

Several factors undermine the recovery of tourism, including the Russian-Ukrainian conflict, with consequences for European markets.

Tourists are ready to travel again, but after two years of COVID-19 emergency, Travel & Tourism is dealing with a big issue: staff shortages

“The Good, the Bad, or the Ugly”? Defining the war-related attractions’ role in the tourism-peace nexus: peace education, nationalist propaganda, or trauma porn?

Global tourism experienced a 4% upturn in 2021, compared to 2020 (415 million versus 400 million). However, international tourist arrivals (overnight visitors) were still 72% below the pre-pandemic year of 2019, according to preliminary estimates by UNWTO. This follows on from 2020, the worst year on record for tourism, when international arrivals decreased by 73%. The

Wine & food tourism has been growing steadily over the years and the quality demanded by tourists is also increasing, as they are becoming more active and participatory in their experience, attentive to safety and sustainability issues and more technologically inclined. According to the Report on Italian Food and Wine Tourism 2021, this sector has

How to improve the attractiveness of a tourist destination by exploiting the growth of the film tourism trend and encouraging film productions

The emergence of business opportunities related to space tourism leads to questioning the future of the sector and its sustainability

Niche events, local tourism, outdoor and networking with local brands – this is how tourism destinations can generate tourist flows by creating effective and safe in-person events

Staycation and outdoor will drive travellers’ behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the tourism recovery phase.

Destinations and tourism attractions willing to target Chinese customers should promote themselves on WeChat and Weibo. Dragon Trail provides an analysis of European destinations’ performance on these two platforms.

Food and wine are widely recognised as key elements in the tourist’s travel decision. To benefit from this, DMOs must include food and wine tourism in their digital communication strategy.

In the last decades, the main objective of tourism destinations has been to address and mitigate the negative effects of phenomena such as overtourism and short-term stays, which have contributed to the development of unsustainable forms of mass tourism. In 2020, with the tourism sector in crisis due to the global pandemic, it is necessary

The latest document by the American strategic consulting firm McKinsey outlines 9 possible scenarios for the recovery of the world economy after the health emergency caused by COVID-19

The Deutsche Bank report suggests to the tourism industry what preventive measures to take in order to increase the level of security of travellers even during the Coronavirus emergency

Personalising the offer and the communication according to the target could help the hotel sector to recover after the current crisis.

The COVID-19 crisis forces event planners to rethink of the business models to cut losses and to seize the opportunities that will arise

Tourist-tax suspension, discounts, promotions and other targeted initiatives are provided to tackle the negative impact of Corona virus on the tourism sector

There’s a growing attention on sustainability for tourism, both from global tour operators that are promoting low-carbon tourist places, and from the same destinations

Despite the global changes and challenges have affected many sectors of the global economy, the tourism sector is closely linked to a widespread globalization that makes it an ever-increasing phenomenon

After years of political instability and challenges, Bosnia and Herzegovina’s tourism sector started to recover, also thanks to an increasingly active tourism promotional system.

In 2017 Europe proved to be a resilent tourism destination, recording positive results.

Turkey started a new strategy in tourism which consists in diversifying products of its tourism offer.

The selection of the brand has to answer three important questions about the destination.

2017 was a record year for Albania, which welcomed more than 5 million of international tourists.

Norway is in the top 5 destinations for arctic explorations, skiing, whale watching and hot thermal springs.

Some destinations are losing their tourism appeal because of the overtourism phenomenon.

The Slovenian Tourist Board is promoting the Country as a green destination in order to attract more tourists.

Bulgaria focuses on cooperation with other tourism destinations to attract investments and enhance the tourism sector.

Belgium is recovering as a tourism destination after the last terrorism attacks.

Belarus is enhancing its tourism sector also thanks to the European Union.

Global tourism flows in the January – April period are proving that tourism is still a healty sector for the economy.

Croatia is attracting investments and developing new tourism products also thanks to its Government policies.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Finland is designing new tourism strategies to attract more tourism flows.

Moldavian tourism sector could recover by designin new tourism products in the bleisure segment.

Latvian Government is investing in improving the Country’s accessibility to attract more tourism flows.

Ireland has a strong leisure offer, but the business segment is growing, supported by the Government policies.

Montenegro is attracting foreign investments in the hotel sector, enhancing the capacity of its tourism supply.

18 out of 21 European Countries are registering constant or growing tourism flows.

In Hungary, attention towards new travel segment is increasing the number of international tourists.

Denmark, an emerging bleisure destination perceived as one of the safest in Europe.

Serbia aims to attract new segments through a tourism offer which proposes new travel motivation.

Europe keeps on attracting interesting investments in the hospitality field, even if the total volume decreased from 2015.

Tourism flows in Europe kept on growing in 2016, in spite of global uncertainty.

Austria proposes as a bleisure destination, overcoming its link with winter tourism.

Cyprus is a leisure destination which hosts more than 8.000 weddings of international tourists every year.

Dowload the Report to know more about the trend.

Poland focuses on sport events to enhance the destination appeal.

Iceland registered a notable increase of tourism flows, and is now facing sustainability issues.

Bleisure segment could boost tourism in Sweden.

Portugal tourism industry is investing in accomodation a international cooperation.

Maltese tourism policies show interest towards sustainability and the the quality of the tourism supply.

Slovakia tourism policies are oriented to cooperation and sustainable tourism.

Cooperation and brand sharing are the keyword of hotel industry future.

Greek tourism supply is focusing on alternative tourism sectors to deseasonalise the demand.

According to the UNWTO World Tourism Barometer, international arrivals globally grew by 3,9%, up to 1.235 million, in spite of the challenges that afflicted 2016 such as terrorism, economic uncertainty and the complex relationships among the Countries. Previsions for 2017, which is the International Year of Sustainable Tourism for Development, are optimistic, with a foreseen

Czech Republic confirms to be a leisure destination and fits in the online intermediation trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

On Dec. the 5th Twissen moderated the WSR Focus Group in Venice at the amazing venue of TIM Future Centre San Salvador, to which participated representatives from Region of Veneto Tourism Unit, City of Venice Tourism Unit, Council of Europe, City of Venice Unesco site, Vivovenetia, Confartigianato Tourism, CERS – Consortium of European Re-enactment Societies and Telecom Italia.

Active tourism demand is globally growing, the Italian case of Amatrice is an example.

According to the latest UNWTO World Tourism Barometer, destinations globally welcomed 956 million tourists between January and September 2016, 34 million more tourists yoy and with nearly an increase of 4%. The impact of negative events around the world influenced the incoming of tourists. Ahead of the Ministerial Meeting on Safe, Secure and Seamless Travel

According to an annual survey on 100 senior hospitality industry leaders realised by Deloitte LLP, Chinese and North American investors are expected to dominate the European hotel investment market in 2017. In fact, 62% of respondents sees China as the biggest source of investments into Europe, rising from 51% last year and followed by North

The Silk Road Programme, launched in 1993, is a collaborative tourist initiative promoted by UNTWO along the historical Silk Route. Its aim is to increase and improve sustainable tourism in order to maximise the benefits of tourism for local communities. Moreover, the programme aspires to attract stakeholders’ investments and to preserve the Silk Road historical

In the last decade the Travel & Tourism industry faced revolutionary challenges that are still transforming all its sectors. The report “Reinventing rail in Europe – The battle for the customer” released by Amadeus in October describes how rail doesn’t have to escape to this change and to reengage with the costumer. Competition is fierce,

Despite the global economic uncertainty, the sector of luxury travels is growing faster than overall travel. As Amadeus underlines in its report “Shaping the Future of Luxury Travel“, this segment has grown more than others in the period between 2011 and 2015, with a Compound Annual Growth Rate (CAGR) of 4.5%, if compared to 4.2%

The role of robots in the Travel & Tourism industry is becoming more and more important. They allow personalisation and quickness of information. On the other hand, there are profitable segments of tourists that keep on preferring travel agents’ services.  Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go

This fusion creates a colossus of the hotel industry which has a big potential in negotiating both with OTAs and with single destinations. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to Cuba Sharing economy faces Spanish rules Safety influenced travellers ways Experts call for

Big hotels chains such as Marriott and Hilton launched direct booking campaigns in order to balance OTAs’ hegemony on hotel rates, promising cheaper prices. Meanwhile, European hotels are trying to face OTAs’ rate parity clauses. Read more on the rate parity. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon

Venice is one of the most visited cities in the world and this summer residents demonstrated to be tired of some tourists’ behaviour. In order to protect their cultural heritage and their traditions, many European cultural cities have to deal with a problem of sustainability in tourism. Here you can find about: Brexit Olympic Games

Terrorism this year deeply affected the summer season. Some European destinations suffered from it, in particular France, Turkey and Belgium, recording a decrease in international arrivals. This facts are defining new paths in the travellers’ choices. Read more on Twissen about Europe and the terrorism issue. Here you can find about: Brexit Olympic Games in

Spain, in particular Barcelona, is tired of dealing with the practices of Homeway and Airbnb, and started to fine them. In order to guarantee a fair competitive scene, are other European countries going to follow it? Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality

Friendly relationships between Cuba and the USA really changed the international tourism scenario, introducing new opportunities of investments. This could represent a threat for Europe, that has to deal with this new competitive perspective. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to

This summer, Ryanair decided to invest on Italian destinations and to adopt different policies on UK routes, also after the Brexit referendum. This has been already causing impacts on fares and on European tourism flows. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying

The Rio Olympic Games generated big tourism and investment flows in Brazil. The next Olympic Games in East Asia are expected to impact on the economy of the region and provide new business opportunities. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to

The Brexit referendum, voted on last June, 23th, has been having a strong impact on the Travel & Tourism industry. Quotations of pounds influenced on tourism flows and fares, and insiders expect new scenarios. Read more on Twissen about how Brexit influenced tourists’ habits. Here you can find about: Brexit Olympic Games in Rio Ryanair

The European Travel Commission‘s quarterly report, published on the last July and concerning the months from April to June, describes a dynamic scenario on the tourism market in Europe. First and foremost, the global tourist demand towards Europe (including the domestic demand) grew over the period considered, despite the terrorist attacks that affected the continent.

Impacts on tourism after Brexit vote are not still clear and this summer Britons will travel with a pound that fell 10% down to Euro and, consequently, a weaker purchase power. What we know from the Office for National Statistics is that UK tourists like to travel and in 2015 they increased the number of

According to 2015 Resonance Report “Portrait of the US international leisure traveler”, nowadays the 27% of the international travellers coming from the USA is represented by “sophisticated explorers”. Their first motivation to travel is exploring new cultures and their traditions during leisure travels.” Most of them are interested in visiting cultural attractions (95%) and in

According to EUROSTAT‘s demographic prevision, more than 128 million people in the European Union were aged between 55 and 80 in 2012, representing about 25% of the entire population. The current demographic trends in the European Union show that the percentage of seniors will probably grow up to 30% by 2060. This represents an important

Competition in the tourism field is intensifying more and more. Due to the development of new technologies, it is becoming even more globalised. Marketing operations, market visibility and the organisation of the tourism offer in local level are rarely supported by adequate human and financial resources and this can lead to disappointing results. We have