-
China reopens: caution and opportunities
With the return of Chinese tourists, it is necessary to analyse the 2023 scenario by keeping five key aspects in mind
25 January 2023 -
ETC recommendations to drive tourism recovery in 2023
European Travel Commission published the report titled “Exploring Consumer Travel Attitudes and Expectations to Drive Tourism Recovery”.
22 December 2022 -
Impacts of Russian-Ukrainian conflict according to UNWTO
Several factors undermine the recovery of tourism, including the Russian-Ukrainian conflict, with consequences for European markets.
31 May 2022 -
A quick recovery for tourism implies facing staff shortages
Tourists are ready to travel again, but after two years of COVID-19 emergency, Travel & Tourism is dealing with a big issue: staff shortages
7 March 2022 -
The Good, the Bad, or the Ugly? A thorough analysis by Fabio Carbone
“The Good, the Bad, or the Ugly”? Defining the war-related attractions’ role in the tourism-peace nexus: peace education, nationalist propaganda, or trauma porn?
28 February 2022 -
UNWTO Barometer: Domestic travel drives tourism recovery
Global tourism experienced a 4% upturn in 2021, compared to 2020 (415 million versus 400 million). However, international tourist arrivals (overnight visitors) were still 72% below the pre-pandemic year of 2019, according to preliminary estimates by UNWTO. This follows on from 2020, the worst year on record for tourism, when international arrivals decreased by 73%. The
21 January 2022 -
Experiencing Wine & Food Tourism through innovation
Wine & food tourism has been growing steadily over the years and the quality demanded by tourists is also increasing, as they are becoming more active and participatory in their experience, attentive to safety and sustainability issues and more technologically inclined. According to the Report on Italian Food and Wine Tourism 2021, this sector has
4 November 2021 -
Film tourism is a trend: the big screen improves territorial attractiveness
How to improve the attractiveness of a tourist destination by exploiting the growth of the film tourism trend and encouraging film productions
2 September 2021 -
Space tourism, a business in search of sustainability
The emergence of business opportunities related to space tourism leads to questioning the future of the sector and its sustainability
26 August 2021 -
4 recommendations for tourism destinations to plan effective events
Niche events, local tourism, outdoor and networking with local brands – this is how tourism destinations can generate tourist flows by creating effective and safe in-person events
3 May 2021 -
Travelling local is travelling safe: new booking preferences setting a new tourism scenario
Staycation and outdoor will drive travellers’ behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the tourism recovery phase.
6 April 2021 -
How destinations and tourism attractions promote themselves on Chinese online platforms
Destinations and tourism attractions willing to target Chinese customers should promote themselves on WeChat and Weibo. Dragon Trail provides an analysis of European destinations’ performance on these two platforms.
4 March 2021 -
Food and wine tourism: if you don’t communicate it, you don’t benefit from it
Food and wine are widely recognised as key elements in the tourist’s travel decision. To benefit from this, DMOs must include food and wine tourism in their digital communication strategy.
18 February 2021 -
Sustainable tourism: where is the next junk destination?
In the last decades, the main objective of tourism destinations has been to address and mitigate the negative effects of phenomena such as overtourism and short-term stays, which have contributed to the development of unsustainable forms of mass tourism. In 2020, with the tourism sector in crisis due to the global pandemic, it is necessary
17 September 2020 -
9 scenarios suggest the recovery of the world economy after the Coronavirus
The latest document by the American strategic consulting firm McKinsey outlines 9 possible scenarios for the recovery of the world economy after the health emergency caused by COVID-19
23 April 2020 -
Tourism in the Coronavirus times: preventive measures to increase the safety of travellers
The Deutsche Bank report suggests to the tourism industry what preventive measures to take in order to increase the level of security of travellers even during the Coronavirus emergency
16 April 2020 -
Useful strategies to face Coronavirus crisis in hotellerie
Personalising the offer and the communication according to the target could help the hotel sector to recover after the current crisis.
8 April 2020 -
3 scenarios to help event planners to take action during the COVID-19 crisis
The COVID-19 crisis forces event planners to rethink of the business models to cut losses and to seize the opportunities that will arise
3 April 2020 -
4 actions to tackle Coronavirus impact in tourism
Tourist-tax suspension, discounts, promotions and other targeted initiatives are provided to tackle the negative impact of Corona virus on the tourism sector
6 March 2020 -
Climate change: costs and opportunities for the travel industry
There’s a growing attention on sustainability for tourism, both from global tour operators that are promoting low-carbon tourist places, and from the same destinations
3 March 2020 -
International Tourist Arrivals Never Stopped Growing
Despite the global changes and challenges have affected many sectors of the global economy, the tourism sector is closely linked to a widespread globalization that makes it an ever-increasing phenomenon
11 February 2020 -
Bosnia and Herzegovina, new products and investments to boost the tourism industry
After years of political instability and challenges, Bosnia and Herzegovina’s tourism sector started to recover, also thanks to an increasingly active tourism promotional system.
19 April 2018 -
2017 record year for European tourism, despite international challenges
In 2017 Europe proved to be a resilent tourism destination, recording positive results.
17 April 2018 -
Turkey, diversifying the offer to recover the tourism industry
Turkey started a new strategy in tourism which consists in diversifying products of its tourism offer.
12 April 2018 -
Three tips to put a name that works for a tourism destination
The selection of the brand has to answer three important questions about the destination.
29 March 2018 -
Albania improves its appeal for foreign investments in tourism
2017 was a record year for Albania, which welcomed more than 5 million of international tourists.
22 March 2018 -
Norway invests in the Arctic region, between experience and sustainability concerns
Norway is in the top 5 destinations for arctic explorations, skiing, whale watching and hot thermal springs.
1 March 2018 -
Signals that overtourism will keep tourists from unresponsive destinations
Some destinations are losing their tourism appeal because of the overtourism phenomenon.
20 February 2018 -
Sustainability is the key of tourism growth in Slovenia
The Slovenian Tourist Board is promoting the Country as a green destination in order to attract more tourists.
15 February 2018 -
Bulgaria relaunches its tourism competitiveness through the Silk Road Journey
Bulgaria focuses on cooperation with other tourism destinations to attract investments and enhance the tourism sector.
1 February 2018 -
Belgium focuses on tourism sector for economic recovery after terrorism attacks
Belgium is recovering as a tourism destination after the last terrorism attacks.
28 July 2017 -
Belarus, EU invests to enhance the tourism sector
Belarus is enhancing its tourism sector also thanks to the European Union.
22 July 2017 -
Travel & Tourism is still a safe sector for the global economy
Global tourism flows in the January – April period are proving that tourism is still a healty sector for the economy.
17 July 2017 -
Croatia can count on Government policies to increase its tourism competitiveness
Croatia is attracting investments and developing new tourism products also thanks to its Government policies.
7 July 2017 -
Action, travel! – Twissen Season Report Spring 2017
Dowload the Report to know more about the trend.
25 June 2017 -
Overtourism phobia – Twissen Season Report Spring 2017
Dowload the Report to know more about the trend.
25 June 2017 -
Brexit, the year after – Twissen Season Report Spring 2017
Dowload the Report to know more about the trend.
25 June 2017 -
In Finland, the Government focuses on new tourism segments
Finland is designing new tourism strategies to attract more tourism flows.
16 June 2017 -
In Moldova the bleisure segment shows high business perspectives
Moldavian tourism sector could recover by designin new tourism products in the bleisure segment.
9 June 2017 -
Latvia, infrastructure investments to support tourism industry
Latvian Government is investing in improving the Country’s accessibility to attract more tourism flows.
2 June 2017 -
In Ireland British tourists are dropping, but marketing policies are attracting new market segments
Ireland has a strong leisure offer, but the business segment is growing, supported by the Government policies.
26 May 2017 -
In Montenegro investments in tourism focus on luxury
Montenegro is attracting foreign investments in the hotel sector, enhancing the capacity of its tourism supply.
19 May 2017 -
Tourism flows towards Europe keep their positive trend in spite of global uncertainty
18 out of 21 European Countries are registering constant or growing tourism flows.
17 May 2017 -
Hungary is still a successful wellness tourism destination
In Hungary, attention towards new travel segment is increasing the number of international tourists.
12 May 2017 -
Denmark focuses on security to increase tourism flows
Denmark, an emerging bleisure destination perceived as one of the safest in Europe.
29 April 2017 -
In Serbia, new travel motivations to increase tourism flows
Serbia aims to attract new segments through a tourism offer which proposes new travel motivation.
21 April 2017 -
Germany best European market for hotel investment in 2016
Europe keeps on attracting interesting investments in the hospitality field, even if the total volume decreased from 2015.
19 April 2017 -
European cities, a performative tourism product in 2016
Tourism flows in Europe kept on growing in 2016, in spite of global uncertainty.
10 April 2017 -
In Austria tourism differentiation meets sustainability
Austria proposes as a bleisure destination, overcoming its link with winter tourism.
7 April 2017 -
Cyprus, a leisure destination that grows in wedding tourism
Cyprus is a leisure destination which hosts more than 8.000 weddings of international tourists every year.
31 March 2017 -
Emerging destinations compete for cycling tourists – Twissen Season Report Winter 2017
Dowload the Report to know more about the trend.
27 March 2017 -
Poland, enhancing tourism through sport
Poland focuses on sport events to enhance the destination appeal.
24 March 2017 -
Iceland, tourism boom faces sustainability
Iceland registered a notable increase of tourism flows, and is now facing sustainability issues.
17 March 2017 -
Sweden, an emerging bleisure destination
Bleisure segment could boost tourism in Sweden.
10 March 2017 -
Portugal, a safe and cheap destination in Brexit times
Portugal tourism industry is investing in accomodation a international cooperation.
3 March 2017 -
Malta, between sustainability and deseasonalisation
Maltese tourism policies show interest towards sustainability and the the quality of the tourism supply.
24 February 2017 -
Slovakia, a new sustainable tourism destination
Slovakia tourism policies are oriented to cooperation and sustainable tourism.
17 February 2017 -
Hotel industry expectations in 2017
Cooperation and brand sharing are the keyword of hotel industry future.
15 February 2017 -
Greece is subject of international agreements to deseasonalise its tourism supply
Greek tourism supply is focusing on alternative tourism sectors to deseasonalise the demand.
10 February 2017 -
Global tourism flows are resilient despite safety threats
According to the UNWTO World Tourism Barometer, international arrivals globally grew by 3,9%, up to 1.235 million, in spite of the challenges that afflicted 2016 such as terrorism, economic uncertainty and the complex relationships among the Countries. Previsions for 2017, which is the International Year of Sustainable Tourism for Development, are optimistic, with a foreseen
8 February 2017 -
Czech Republic between acquisitions and investments
Czech Republic confirms to be a leisure destination and fits in the online intermediation trend.
27 January 2017 -
Sustainability in tourism beyond concerns – Twissen Season Report Fall 2016
Dowload the Twissen Season Report Fall 2016 to know more about the trend.
21 December 2016 -
Coopetition among destinations: Western Silk Road, a creative tourism growing brand
On Dec. the 5th Twissen moderated the WSR Focus Group in Venice at the amazing venue of TIM Future Centre San Salvador, to which participated representatives from Region of Veneto Tourism Unit, City of Venice Tourism Unit, Council of Europe, City of Venice Unesco site, Vivovenetia, Confartigianato Tourism, CERS – Consortium of European Re-enactment Societies and Telecom Italia.
6 December 2016 -
Active tourism is a growing trend: the case of Amatriciana homeland
Active tourism demand is globally growing, the Italian case of Amatrice is an example.
5 December 2016 -
The eastward shift is pushing the increase of international arrivals in the first nine months of the year
According to the latest UNWTO World Tourism Barometer, destinations globally welcomed 956 million tourists between January and September 2016, 34 million more tourists yoy and with nearly an increase of 4%. The impact of negative events around the world influenced the incoming of tourists. Ahead of the Ministerial Meeting on Safe, Secure and Seamless Travel
23 November 2016 -
China and USA investments’ in Europe: new scenarios
According to an annual survey on 100 senior hospitality industry leaders realised by Deloitte LLP, Chinese and North American investors are expected to dominate the European hotel investment market in 2017. In fact, 62% of respondents sees China as the biggest source of investments into Europe, rising from 51% last year and followed by North
18 November 2016 -
UNWTO – Silk Road Programme to create a brand around Silk Road destinations
The Silk Road Programme, launched in 1993, is a collaborative tourist initiative promoted by UNTWO along the historical Silk Route. Its aim is to increase and improve sustainable tourism in order to maximise the benefits of tourism for local communities. Moreover, the programme aspires to attract stakeholders’ investments and to preserve the Silk Road historical
17 November 2016 -
Enhancing the travel experience in the new customer-centric phase for the rail industry
In the last decade the Travel & Tourism industry faced revolutionary challenges that are still transforming all its sectors. The report “Reinventing rail in Europe – The battle for the customer” released by Amadeus in October describes how rail doesn’t have to escape to this change and to reengage with the costumer. Competition is fierce,
10 November 2016 -
Barge Hotels demand rising in luxury travel
Despite the global economic uncertainty, the sector of luxury travels is growing faster than overall travel. As Amadeus underlines in its report “Shaping the Future of Luxury Travel“, this segment has grown more than others in the period between 2011 and 2015, with a Compound Annual Growth Rate (CAGR) of 4.5%, if compared to 4.2%
21 October 2016 -
Robot vs travel agents – Twissen Season Report Summer 2016
The role of robots in the Travel & Tourism industry is becoming more and more important. They allow personalisation and quickness of information. On the other hand, there are profitable segments of tourists that keep on preferring travel agents’ services. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go
13 October 2016 -
The Marriott-Starwood deal – Twissen Season Report Summer 2016
This fusion creates a colossus of the hotel industry which has a big potential in negotiating both with OTAs and with single destinations. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to Cuba Sharing economy faces Spanish rules Safety influenced travellers ways Experts call for
13 October 2016 -
Direct booking or not? – Twissen Season Report Summer 2016
Big hotels chains such as Marriott and Hilton launched direct booking campaigns in order to balance OTAs’ hegemony on hotel rates, promising cheaper prices. Meanwhile, European hotels are trying to face OTAs’ rate parity clauses. Read more on the rate parity. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon
13 October 2016 -
Experts call for sustainable tourism – Twissen Season Report Summer 2016
Venice is one of the most visited cities in the world and this summer residents demonstrated to be tired of some tourists’ behaviour. In order to protect their cultural heritage and their traditions, many European cultural cities have to deal with a problem of sustainability in tourism. Here you can find about: Brexit Olympic Games
13 October 2016 -
Safety influenced travellers ways – Twissen Season Report Summer 2016
Terrorism this year deeply affected the summer season. Some European destinations suffered from it, in particular France, Turkey and Belgium, recording a decrease in international arrivals. This facts are defining new paths in the travellers’ choices. Read more on Twissen about Europe and the terrorism issue. Here you can find about: Brexit Olympic Games in
13 October 2016 -
Sharing economy faces Spanish rules – Twissen Season Report Summer 2016
Spain, in particular Barcelona, is tired of dealing with the practices of Homeway and Airbnb, and started to fine them. In order to guarantee a fair competitive scene, are other European countries going to follow it? Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality
13 October 2016 -
Flying to Cuba – Twissen Season Report Summer 2016
Friendly relationships between Cuba and the USA really changed the international tourism scenario, introducing new opportunities of investments. This could represent a threat for Europe, that has to deal with this new competitive perspective. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to
13 October 2016 -
Ryanair in Italy – Twissen Season Report Summer 2016
This summer, Ryanair decided to invest on Italian destinations and to adopt different policies on UK routes, also after the Brexit referendum. This has been already causing impacts on fares and on European tourism flows. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying
13 October 2016 -
Olympic Games in Rio – Twissen Season Report Summer 2016
The Rio Olympic Games generated big tourism and investment flows in Brazil. The next Olympic Games in East Asia are expected to impact on the economy of the region and provide new business opportunities. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to
13 October 2016 -
Brexit – Twissen Season Report Summer 2016
The Brexit referendum, voted on last June, 23th, has been having a strong impact on the Travel & Tourism industry. Quotations of pounds influenced on tourism flows and fares, and insiders expect new scenarios. Read more on Twissen about how Brexit influenced tourists’ habits. Here you can find about: Brexit Olympic Games in Rio Ryanair
13 October 2016 -
ETC report underlines a resilient Europe as a tourism destination
The European Travel Commission‘s quarterly report, published on the last July and concerning the months from April to June, describes a dynamic scenario on the tourism market in Europe. First and foremost, the global tourist demand towards Europe (including the domestic demand) grew over the period considered, despite the terrorist attacks that affected the continent.
24 August 2016 -
How to keep your UK tourists in times of Brexit
Impacts on tourism after Brexit vote are not still clear and this summer Britons will travel with a pound that fell 10% down to Euro and, consequently, a weaker purchase power. What we know from the Office for National Statistics is that UK tourists like to travel and in 2015 they increased the number of
4 August 2016 -
Culture and tradition: new levers of international tourism
According to 2015 Resonance Report “Portrait of the US international leisure traveler”, nowadays the 27% of the international travellers coming from the USA is represented by “sophisticated explorers”. Their first motivation to travel is exploring new cultures and their traditions during leisure travels.” Most of them are interested in visiting cultural attractions (95%) and in
17 July 2016 -
Senior tourism to increase the tourist flows in medium and low season: Member States believe it is possible
According to EUROSTAT‘s demographic prevision, more than 128 million people in the European Union were aged between 55 and 80 in 2012, representing about 25% of the entire population. The current demographic trends in the European Union show that the percentage of seniors will probably grow up to 30% by 2060. This represents an important
8 July 2016 -
Cooperation among tourism destinations: competitiveness and competition
Competition in the tourism field is intensifying more and more. Due to the development of new technologies, it is becoming even more globalised. Marketing operations, market visibility and the organisation of the tourism offer in local level are rarely supported by adequate human and financial resources and this can lead to disappointing results. We have
7 July 2016