Travellers

A journey between Crotone and Tobruk to discover how archaeology, the spirit of the Lighthouse, and slow tourism can generate identity, sustainability, and peace in the Mediterranean

Chinese outbound tourism: 7 key trends for summer 2025. Growing demand for Europe, with FIT travel, citywalks, and shopping festivals on the rise.

How tourism has contributed to the making of today’s global Far West by Fabio Carbone Researcher, senior lecturer, humanitarian activist (founder of ACADEMICS4GAZA). Global Ambassador of the International Institute for Peace through Tourism. And while we’ve been teaching our students—for over two decades now—the principles of sustainability, responsible tourism, and many other similar empty concepts,

Discover how international tourists are planning their summer 2025 trips to Europe: trip length, preferences, safety, food experiences, and long-haul travel trends.

Summer 2025: interest in Europe declines among long-haul travelers. Asia-Pacific and China on the rise. Discover the latest travel trends.

With over 13.9 million international visitors in 2024, Indonesia confirms its position as a rapidly growing tourism market. The country focuses on sustainability, innovation, and green investments to attract industry players and build a competitive, inclusive tourism offering.

Launched in 1985, the Imserso Programme is Spain’s model for senior tourism: inclusive, sustainable, and an economic driver in the low season.

India 2025: Tourism focuses on sustainability, AI, and authentic destinations. Discover emerging traveler preferences and new opportunities for the industry.

Film-induced tourism is growing globally: more and more countries are investing in cinema to promote their territories and attract new tourist flows.

The future of business travel will depend on technology, sustainability, and geopolitics. Three scenarios emerge: moderate growth, sustainable expansion, or decline. Companies must adapt with flexible strategies, investments in innovation, and a focus on sustainability.

In recent years, the Arctic has grown in popularity, attracting 1.2 million visitors to Russia, thanks to the rise of cruises and tourism programs. However, sustainability and climate change pose challenges. While Russia focuses on growth, the European Arctic implements responsible strategies, like restrictions in Svalbard and new infrastructure in Greenland, to balance development and environmental protection.

Hospitality is evolving rapidly, with eight key trends set to redefine the industry by 2025: advanced personalization, hotels as retail platforms, flexible payments, AI for customer service, tailored experiences, gift cards for stays, self-service solutions, and greater booking flexibility. Balancing technology with customer focus will be essential for success.

In 2024, business travel has grown, but the industry is evolving. Sustainability and technology will reduce trips, favoring eco-friendly solutions and virtual meetings. Travel will become more targeted, while geopolitical dynamics will influence business strategies.

Senior tourism in China is booming, with 100 million travelers over 50 expected by 2025 and an estimated spending of $140 billion. This segment seeks high-quality experiences, comfort, and safety, favoring luxury hotels, cruises, and train journeys. Bookings for international travel are rising rapidly, driving the tourism sector to develop tailored offerings with dedicated services and exclusive itineraries. A strategic opportunity for operators looking to tap into this expanding market segment.

Article curated by Caterina Ying Hong In recent years, Chinese tourism has undergone a significant transformation, with emerging trends focused on independent travel and personalized experiences. This shift is driven primarily by younger, tech-savvy generations seeking authentic and immersive activities, with a strong curiosity for Italian cuisine and wine culture. Growing Interest in Food and

In a global landscape where climate change is one of the most pressing challenges, urban tourism is showing remarkable resilience.

In a global landscape where climate change is one of the most pressing challenges, urban tourism is showing remarkable resilience.

Celebrating World Tourism Day 2024 – Tourism and Peace, reflecting on the difference between travellers and tourists towards “Tourism as industry of Peace”

The SITA Megatrends 2024 report outlines twelve critical trends poised to reshape the travel industry over the next decade.

Chinese tourism trends in 2024, from luxury shopping in Japan to the growing demand for immersive and digital experiences.

In the past month, Skift released its 10th edition of the annual megatrends, including blended traveling, generative AI, and India’s travel revolution.

Customisation, digitalisation, bleisure, trust and human connection: all the Siteminder trends for the accomodation industry.

The number of digital nomads is increasing and is expected to impact the hospitality industry even beyond the pandemic.

Luxury tourism has great potential that can be exploited by paying attention to sustainability and quality of services

Camping, especially in its glamour version, is expected to grow even after the pandemic. Comfort and tech need to be implemented.

With travel volume returning to a pre-Covid-level, airlines and hotels need to invest in tech and offer more tailored experiences.

There is a strong return of bleisure travel, where travellers-workers combine work, fun and family.

The China Tourism Academy report highlights the central role of rural destinations in enhancing safety perception for independent travellers.

According to the European Travel Commission, there are several possible scenarios for European tourism due to the Russian-Ukrainian war.

Expedia Group study highlights tourism industry resilience and reveals how travel companies can adapt to gain a competitive advantage

Airlines are facing the ongoing difficulties by focusing on leisure destinations, new tourist products and new services serving leisure and business travellers.

With the outbreak of the Covid-19 pandemic, China’s tourism has been hit hard. In 2021 only 8.5 million international travellers were recorded, a number that is even lower than the 10 million recorded in the year 2000. However, this is still a 27% increase on 2020, a black year for Chinese outbound tourism, even if it represents only

As already reported, sustainability represents the guiding thread of new tourists’ behaviour and emerging trends. However, the willingness expressed by consumers to adopt a more sustainable travel behaviour has not always materialised. Recognising this, the European Travel Commission (ETC) published a report named “Sustainable Travel in an Era of Disruption: Impact of Covid-19 on Sustainable Tourism Attitudes”, which aims at supporting

Many trends in the hospitality industry that we observed in 2020 reaffirmed also in the following year, forcing hoteliers to adapt their strategy to a situation still affected by the pandemic. Net Affinity and Hospitality Net published their 2021 roundups focused on the hotel industry, within which trends and predictions have been analysed and, in most cases, reconfirmed. We present the most

Smart working is gaining momentum in the wake of the Covid-19 pandemic. In 2021, 16% of Italian workers will continue to work remotely. In America, 84% of those surveyed in favour of smart working say they are willing to accept a 5% pay cut to continue remote working. The benefits of remote working are many: improved work-life balance, more space for self-care, hobbies

The latest ETC’s market survey highlights the intentions of European travelers and the renewed propensity to travel between the end of 2021 and the beginning of 2022. Here are some recommendations for destinations and businesses that want to adapt their strategic actions to the trends of a more optimistic scenario

3 emerging trends that with reshape the future of travel: health and wellbeing as a top priority; travel as a necessary getaway from the everyday life; travellers’ choices driven by flexibility and sustainability

Experiential and educational travel, multi-generational groups, bike tourism and outdoor experiences, workation and business travel. The emerging travel trends share a common principle: sustainability

Staycation, longer and customised holidays, campervans: 3 travel trends to monitor for summer 2021

Camping and outdoor activities become strong travel motivations for the post-Covid tourist: to seize new business opportunities, the outdoor industry must evolve and communicate its services keeping in mind the quality and the safety standards

Subscription models, co-working spaces, loyalty programmes, innovative platforms: how new tourist behaviours give rise to new business models for the travel and tourism industry

Travelers are interested in flexible offers, lesser-known locations, personalised experiences, luxury amenities such as high cleanliness standards, culinary experiences, sustainable options, prioritizing brands whick support diversity and inclusion

If customisation is a key factor for the recovery of the travel industry, veganism should be identified as an opportunity for differentiation, especially now that sustainability and environmentally-friendly decisions are becoming always more relevant

New business models and options will redefine more than just the hotel and vacation rental industry: they are also challenging the basic assumption about the meaning of home and vacation, especially as regards the “workation” trend

ETC’s report shows Europeans’ desire to take their first trip before July 2021. Destinations and businesses should adapt their strategy to the new tourists’ demands, putting health, safety and sustainability first

The year 2020 has brought new business opportunities in the sectors that most were affected by the pandemic, such as the hospitality sector, which is now proving to be flexible and ready to respond to new types of tourism demand.

Flexibility and customisation are the prerequisites to attract tourists in 2021, guests searching for safety, regeneration and work-friendly spaces

Virtual meetings, smart working and sustainability issues define the new paradigm for business travel. Opportunity for growth will be provided by unmanaged travel.

With smart working becoming more common during the lockdown, the world of tourism is now experiencing the emergence of the concept of workation, a term used to indicate the union between work and vacation.  The trend observed by CNN Travel fits into this context, according to which, starting from summer 2020, there has been an increasing number of long-term

Chinese tourists are ready to travel again after the strict lockdown, prioritising domestic travel

The target of muslim women is a growing target, which has precise characteristics and that tour operators will have to consider in their offers

The survey carried out by the Chinese travel specialist, Dragon Trail Interactive, collects information on the prospects for the recovery of tourism in China and the future travel intentions and priorities of Chinese tourists

Re-nationalising airlines could help the air transportation sector, highly impacted by the current health emergency

10 growing trends suggest what will have value and priority for consumers in a post coronavirus world

After a gradual downsizing of the Coronavirus epidemic in China and an initial easing of travel restrictions, the Chinese travel sector is showing timid signs of recovery

The last Quarterly Report from the European Travel Commission confirms tourism a constantly growing sector, but some external factors can change the outlook for 2020

Uncertainty in the international tourism scenario can be faced by focusing on geographically closer targets

Personalising the customer experience is fundamental for hotel marketing, with tourists asking for more tailor-made stays

American Travelers are increasingly looking for culture and quality during their travels in Europe and in emergent destinations. Among them, Millennials are the one who most relies on travel agents in order to plan their vacation.

Chinese tourists are looking for cultural experiences.

The Chinese market has been affecting the tourism sector and its policies for several years.

Cruise companies are designing new strategies to increase the number of passengers on board.

Chinese travellers are increasingly choosing European destinations for the winter holidays.

Customised experiences are the key to satisfy the expectations of a target of tourists.

New emerging markets are advancing in the medical and wellness tourism segments.

2018 is here and new trends are defining the Travel & Tourism industry

Chinese tourists’ travel preferences are changing, defining new trends for 2017.

An emerging class of Chinese travellers shows a particular interest towards wellness tourism.

Glamping is a growing trend, and combines contact with nature with luxury services.

GenZ, Millennials, GenX and Baby Boomers: each generation has its own travel habits and preferences.

Dowload the Report to know more about the trend.

Mountain tourism is a growing sector in the experiential tourism trend, paying attention to sustainability.

The business travel sector provides development opportunities to the sharing economy and to new Countries.

The LGBT community is an interesting tourism segment, and “welcome” is the keyword to meet them.

Gen Z’s preferences and habits are influencing their families’ travel motivations, defining new trends in the online promotion sector.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Demand for wellness tourism is growing, making wellness segment one of the most profitable of the global economy.

Twissen interviewed BAGBNB, an innovative network of luggage rooms.

In 2017, Brits are expected to travel more but taking new typologies of holiday.

The rising nuber of women travelling is bringing economic benefit to the Travel & Tourism industry.

A study reveals the main factors that will impact the travel insurance industry in 2017.

Chinese millionaires show interest in luxury travel and real estate investments.

Bleisure is a growing trend which lenghten business travels.

Global student travellers demand is growing and following the luxury and experience trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

With interesting percentages of growth, LGBT is one of the most profitable segments of the Travel & Tourism industry in recent years, both for turnovers and for the average expense. The reports presented at TTG Incontri in Rimini, elaborated by the Sonders & Beach group, in collaboration with the Italian Association for Gay and Lesbian

It is foreseen a growth up to $ 143,8 billion by 2022 for “travel across international borders with the purpose of availing medical treatment of some form, which may or may not be available in the travellers‘ home country”, namely medical tourism as defined by the Allied Market Research Report, released in the first quarter of 2016. Main motivations to travel

Youth travel has grown rapidly in recent decades as living standards in developing countries have risen. A recent analysis on a sample of 600 individuals carried out by the Spirit Youth project financed under the EU Programme COSME 2014-2020 reveals that, on one hand, millennials’ travels tend to last a duration of 2-weeks. On the other hand, they