Camping and Glamping trend beyond the pandemic

Restrictions over the past two years have been a catalyst for outdoor activities and stimulated a further growth of the camping sector, which was already on the rise. The pandemic, in fact, obliged travellers to rethink their vacation options, and camping offered them a safer and more flexible alternative than other types of accommodation and indoor activities, allowing them to have closer contact with nature. Among the various types of camping, glamping, a hybrid between glamour and camping, is now gaining a lot of popularity.

A report by Grand View Research stated that, as for glamping, Europe dominated the global market with a share of 35% in 2021, with France as one of the key countries promoting this trend.
Kampgrounds of America conducted a study which showed that camping and its variations, especially RVing and glamping, are having a great appeal in the USA with a growth of 36% since 2020. Moreover, in its latest report, The Dyrt stated that it was three times harder to book a campground in 2021 than pre-pandemic period.
Even China is experiencing a boost in camping and glamping trend. A report by iiMedia Research showed an increase from 1.16 billion USD in 2014 to 4.47 billion in 2021 and it is expected to grow by 18.6% in 2022. According to Dragon Trail, other Asian destinations such as Thailand and Dubai are investing in this trend, especially in the glamping market which is expected to grow globally at a CAGR of 10.9% from 2022 to 2030. 

The camping and glamping sector has boosted thanks also to the rise of workation trend; the number of travellers who bring their laptops to campsites has nearly tripled since 2018, making Wi-Fi a critical element in their decision-making process. The other main requested services by campers surveyed in The Dyrt’s report are campfires allowed, drinking water, toilets, pets allowed, and showers. Of course, glamping requires many more luxe amenities and comforts than traditional camping such as private bathrooms, linen service, kitchen, air conditioning, TV, and pools. 

At Twissen we observed that, during the pandemic, the camping and glamping sector has experienced a clear growth and its popularity, starting before the COVID-19 emergency, suggests that the sector will continue to grow afterward. Camping is, therefore, a sector worth investing in, especially taking comfort needs and technology into account. 

Twissen