Twissen Editors' articles

By purchasing land in the metaverse and recreating their own environment and mood, hotels and tourist destinations can increase their visibility and attract new customers.

With the return of Chinese tourists, it is necessary to analyse the 2023 scenario by keeping five key aspects in mind

The number of digital nomads is increasing and is expected to impact the hospitality industry even beyond the pandemic.

Luxury tourism has great potential that can be exploited by paying attention to sustainability and quality of services

Camping, especially in its glamour version, is expected to grow even after the pandemic. Comfort and tech need to be implemented.

From enhancing the customer journey to creating immersive experiences, the metaverse is expected to impact tourism in the long term.

With travel volume returning to a pre-Covid-level, airlines and hotels need to invest in tech and offer more tailored experiences.

Euromonitor shows that the ranking is dominated by Europe, but underlines the necessity to improve transport conditions to lower emissions.

Booking.com in the Sustainable Travel Report shows how sustainability is becoming a key issue, even on holiday.

Several factors undermine the recovery of tourism, including the Russian-Ukrainian conflict, with consequences for European markets.

There is a strong return of bleisure travel, where travellers-workers combine work, fun and family.

The fintech universe will be able to simplify, digitise and automate travel payments, providing customers with greater flexibility and security.

The China Tourism Academy report highlights the central role of rural destinations in enhancing safety perception for independent travellers.

According to the European Travel Commission, there are several possible scenarios for European tourism due to the Russian-Ukrainian war.

“The Good, the Bad, or the Ugly”? Defining the war-related attractions’ role in the tourism-peace nexus: peace education, nationalist propaganda, or trauma porn?

Expedia Group study highlights tourism industry resilience and reveals how travel companies can adapt to gain a competitive advantage

As already reported, sustainability represents the guiding thread of new tourists’ behaviour and emerging trends. However, the willingness expressed by consumers to adopt a more sustainable travel behaviour has not always materialised. Recognising this, the European Travel Commission (ETC) published a report named “Sustainable Travel in an Era of Disruption: Impact of Covid-19 on Sustainable Tourism Attitudes”, which aims at supporting

Global tourism experienced a 4% upturn in 2021, compared to 2020 (415 million versus 400 million). However, international tourist arrivals (overnight visitors) were still 72% below the pre-pandemic year of 2019, according to preliminary estimates by UNWTO. This follows on from 2020, the worst year on record for tourism, when international arrivals decreased by 73%. The

In the analysis of the report “Lessons Learnt” published by the World Travel & Tourism Council (WTTC), we have already talked about the importance of “collaboration and co-ordination” and of a human-centric approach in the tourism sector. Here we report three other fundamental elements for the recovery of the entire industry: 1. Health & hygiene are the new normal The pandemic has completely

As already reported, the World Travel & Tourism Council (WTTC) published the report “Lessons Learnt” which summarizes twelve “lessons” learnt during the pandemic. Along with the relevant role played by “collaboration and co-ordination” in crisis management, another key factor is the importance of “focusing on humanity”. Continuous lockdowns and compulsory isolation had such an impact on everyone’s daily life that, in order to

With the aim of helping tourism sector’s stakeholders and players deal with future crises, the World Travel & Tourism Council published the report “Lessons Learnt” which summarises twelve lessons learnt during the pandemic. The first key factor is “collaboration and co-ordination are integral for crisis management”.  Despite the incentives coming from relevant stakeholders, over the last year it has been noticed

Smart working is gaining momentum in the wake of the Covid-19 pandemic. In 2021, 16% of Italian workers will continue to work remotely. In America, 84% of those surveyed in favour of smart working say they are willing to accept a 5% pay cut to continue remote working. The benefits of remote working are many: improved work-life balance, more space for self-care, hobbies

Wine & food tourism has been growing steadily over the years and the quality demanded by tourists is also increasing, as they are becoming more active and participatory in their experience, attentive to safety and sustainability issues and more technologically inclined. According to the Report on Italian Food and Wine Tourism 2021, this sector has

The latest ETC’s market survey highlights the intentions of European travelers and the renewed propensity to travel between the end of 2021 and the beginning of 2022. Here are some recommendations for destinations and businesses that want to adapt their strategic actions to the trends of a more optimistic scenario

Twissen interviewed Fabio Carbone, Ambassador of the International Institute for Peace through Tourism, analyzing the interconnection between Peace and Tourism e the future challenges

Twissen interviewed Fabio Carbone, Ambassador of the International Institute for Peace through Tourism, analyzing the interconnection between Peace and Tourism

How to improve the attractiveness of a tourist destination by exploiting the growth of the film tourism trend and encouraging film productions

The emergence of business opportunities related to space tourism leads to questioning the future of the sector and its sustainability

The European Travel Commission released a report to propose a common vision for European NTOs. Focus is on sustainability and digital transformation processes.

Hybrid Events: a solution for MICE sector’s recovery as well as an opportunity to increase audience, visibility and engagement

3 emerging trends that with reshape the future of travel: health and wellbeing as a top priority; travel as a necessary getaway from the everyday life; travellers’ choices driven by flexibility and sustainability

Innovative green practices, measurable benefits for the local community, transferability of the green transition strategy, long-term solution-based approach: these are the assessment criteria for destinations applying for The European Destinations of Excellence (EDEN) initiative

Travelers are interested in flexible offers, lesser-known locations, personalised experiences, luxury amenities such as high cleanliness standards, culinary experiences, sustainable options, prioritizing brands whick support diversity and inclusion

If customisation is a key factor for the recovery of the travel industry, veganism should be identified as an opportunity for differentiation, especially now that sustainability and environmentally-friendly decisions are becoming always more relevant

New business models and options will redefine more than just the hotel and vacation rental industry: they are also challenging the basic assumption about the meaning of home and vacation, especially as regards the “workation” trend

Subscriptions are fast becoming a way for pandemic-hit industries to get enough cash flow to hang on and build customer loyalty

Combining teleconferencing with person-to-person meetings will be a prevalent trend for the future. Providing the tech services required for a hybrid event is an opportunity for hotels to differentiate themselves from the competition

In the complicated future of travel, the role of travel agents will be invaluable.

Virtual meetings, smart working and sustainability issues define the new paradigm for business travel. Opportunity for growth will be provided by unmanaged travel.

Chinese tourists are ready to travel again after the strict lockdown, prioritising domestic travel

The Deutsche Bank report suggests to the tourism industry what preventive measures to take in order to increase the level of security of travellers even during the Coronavirus emergency

The selection of the brand has to answer three important questions about the destination.

The Chinese market has been affecting the tourism sector and its policies for several years.

New technologies in the Travel & Tourism industry are changing the traditional business models of the sector.

Twissen interviewed Tripaneer, a company owning several portals which are focused on different activities and experiences.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Download the Twissen Season Report Winter 2017 to stay focused on the T&T trends.

Twissen interviewed HiJiffy, providing a chatbot to tourism accommodations which enables their guests to chat with them via Facebook Messenger.

Twissen interviewed Customer Alliance, a company which provides to tourist accommodations a software to manage and build web reputation.

Travel bookings are happening via online channels, with different characteristics depending on the industry’s sector.

An analysis on 60.000 researches underlines the preferences of tourists travelling to Veneto coasts.

New payments methods are increasingly being used in Europe in the Travel & Tourism industry.

Twissen interviewed itinari, a platform to promote destinations and activities and to create personalised travel guides.

Twissen interviewed Trip For Dog, which offers a metasearch to find the best pet-friendly facilities in Europe.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Dowload the Report to know more about the trend.

Download the Twissen Season Report Winter 2017 to stay focused on the T&T trends.

Twissen interviewed TrekkSoft, which offers a software to manage tours and in-destination activities.

Tech innovations provide personalisation of hospitality services, addressing the problem of the relationship between humans and robots.

Twissen interviewed BAGBNB, an innovative network of luggage rooms.

WeChat registers a 35% growth in 2016: Travel & Tourism industry is ready to renew payment methods.

Twissen interviewed Bikenbike, an online platform where demand and supply for cycling tourism meet.

A digital strategy applied to cultural sites could increase tourism flows.

Twissen interviewed Buforfun, an example of how transport service combines with experience.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Dowload the Twissen Season Report Fall 2016 to know more about the trend.

Download the Twissen Season Report Fall 2016 to stay focused on T&T trends

The Wi-Fi connection importance is highlighted in the report “iPass Mobile Professional Report 2016”, published by iPass. The report is built on a survey realised on more than 1700 mobile professionals in Europe and US. It is a fact that the majority of smartphones’ apps depends on Internet connectivity, including emails, maps and social medias.

Travel & Tourism industry micro-influencers result to be more efficient.

A research from the Observatory of Digital Innovation in Tourism from the School of Management of Polytechnic of Milan on 2.000 firms shows that overall expenditure for tourist purposes in Italy will reach 52 billion of Euro in 2016, with a +3% YOY and a +8% if considered only the digital component. Source: Observatory of

The role of robots in the Travel & Tourism industry is becoming more and more important. They allow personalisation and quickness of information. On the other hand, there are profitable segments of tourists that keep on preferring travel agents’ services.  Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go

This fusion creates a colossus of the hotel industry which has a big potential in negotiating both with OTAs and with single destinations. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to Cuba Sharing economy faces Spanish rules Safety influenced travellers ways Experts call for

Big hotels chains such as Marriott and Hilton launched direct booking campaigns in order to balance OTAs’ hegemony on hotel rates, promising cheaper prices. Meanwhile, European hotels are trying to face OTAs’ rate parity clauses. Read more on the rate parity. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon

Venice is one of the most visited cities in the world and this summer residents demonstrated to be tired of some tourists’ behaviour. In order to protect their cultural heritage and their traditions, many European cultural cities have to deal with a problem of sustainability in tourism. Here you can find about: Brexit Olympic Games

Terrorism this year deeply affected the summer season. Some European destinations suffered from it, in particular France, Turkey and Belgium, recording a decrease in international arrivals. This facts are defining new paths in the travellers’ choices. Read more on Twissen about Europe and the terrorism issue. Here you can find about: Brexit Olympic Games in

Spain, in particular Barcelona, is tired of dealing with the practices of Homeway and Airbnb, and started to fine them. In order to guarantee a fair competitive scene, are other European countries going to follow it? Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality

Friendly relationships between Cuba and the USA really changed the international tourism scenario, introducing new opportunities of investments. This could represent a threat for Europe, that has to deal with this new competitive perspective. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to

Niantic mobile game Pokémon Go was the big summer creation, introducing the augmented reality at a brand new level. Hotels, bars, tourist accommodation facilities and tourist boards caught the chance to lure customers. Augmented reality will impact on tourism destinations and businesses, leading people to discover different places.  Here you can find about: Brexit Olympic

This summer, Ryanair decided to invest on Italian destinations and to adopt different policies on UK routes, also after the Brexit referendum. This has been already causing impacts on fares and on European tourism flows. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying

The Rio Olympic Games generated big tourism and investment flows in Brazil. The next Olympic Games in East Asia are expected to impact on the economy of the region and provide new business opportunities. Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to

The Brexit referendum, voted on last June, 23th, has been having a strong impact on the Travel & Tourism industry. Quotations of pounds influenced on tourism flows and fares, and insiders expect new scenarios. Read more on Twissen about how Brexit influenced tourists’ habits. Here you can find about: Brexit Olympic Games in Rio Ryanair

Twissen Summer Season Report is now available! Here you can find about: Brexit Olympic Games in Rio Ryanair in Italy Pokémon Go and the augmented reality Flying to Cuba Sharing economy faces Spanish rules Safety influenced travellers ways Experts call for sustainable tourism Direct booking or not? The Marriott-Starwood deal Robot vs Travel Agents  

It is foreseen a growth up to $ 143,8 billion by 2022 for “travel across international borders with the purpose of availing medical treatment of some form, which may or may not be available in the travellers‘ home country”, namely medical tourism as defined by the Allied Market Research Report, released in the first quarter of 2016. Main motivations to travel

According to 2015 Resonance Report “Portrait of the US international leisure traveler”, nowadays the 27% of the international travellers coming from the USA is represented by “sophisticated explorers”. Their first motivation to travel is exploring new cultures and their traditions during leisure travels.” Most of them are interested in visiting cultural attractions (95%) and in