2022 Report: Sustainability first

In recent times, sustainability is becoming a fundamental aspect not only in everyday life, but also on holiday, as witnessed also by the continuous attention of the European Union. has compiled the Sustainable Travel Report, in which it indicates how travellers are selecting travel options where particular attention is paid to the effects on the planet, relying on brands that offer low-impact options, throughout the duration of the trip. In fact, 53% of respondents confirmed that they are more determined to make sustainable choices for their trips this year, compared to last year.

Some of the most popular solutions include seeking an authentic cultural experience that benefits local communities or travelling at off-peak times to avoid overcrowding. Indeed, 64% of respondents say they would be willing to avoid popular destinations and attractions in the next 12 months in order to mitigate the effects of overcrowding.

Nevertheless,  there is still a segment of travellers with limited access to information on the sustainability of certain travel solutions, or even know that such information exists. 56% of the interviewees do not care about the sustainability of the accommodation they intend to stay at, but if it is readily available, they will take this into account when booking.

At Twissen, we have observed that there is a growing demand for more sustainable travel solutions that are transparently communicated and easily accessible. Accommodation providers should therefore be incentivised to continue on their path towards sustainability, also supported by OTAs through appropriate certification and reporting on the more sustainable options of a destination.

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