Francesco Redi's articles

Services, data, training, value proposition: all the opportunities in the metaverse

Events, virtual experiences, customer journey care, shopping and hospitality: all the opportunities in the metaverse

In the evolution of tourism, metaverse and AR become a winning weapon for players who know how to use it to attract and retain customers. It’s only a short time away!

Niche events, local tourism, outdoor and networking with local brands – this is how tourism destinations can generate tourist flows by creating effective and safe in-person events

The emerging challenges for the tourism sector lead to a growing need for training across all levels, with innovative methods of use and technologies that will bring new business opportunities for companies spreading knowledge

Subscription models, co-working spaces, loyalty programmes, innovative platforms: how new tourist behaviours give rise to new business models for the travel and tourism industry

Travel industry and vouchers: and opportunity to get revenue, monetise and build customer loyalty in view of the sector rebound

A new digital era for tourism SMEs to fastly recover after the pandemic

TripAdvisor and Expedia, two of the most important players of the travel industry, are facing slowdowns; this is showing new scenarios full of business opportunities

The COVID-19 crisis forces event planners to rethink of the business models to cut losses and to seize the opportunities that will arise

Tourist-tax suspension, discounts, promotions and other targeted initiatives are provided to tackle the negative impact of Corona virus on the tourism sector

There’s a growing attention on sustainability for tourism, both from global tour operators that are promoting low-carbon tourist places, and from the same destinations

Chinese tourists are looking for cultural experiences.

Chinese technology is worldwide influencing the Travel & Tourism industry, especially when it’s time to pay.

In the framework of 2018 EU-China Year of Tourism there are several initiatives that are in progress and some interesting business opportunities.

Amadeus recently launched a videoplayer that allows to make online bookings while watching a video.

In the last years, mobility is being one of the focuses of several State’s policies and, mainly in Europe, enhanced new business opportunities, such as in the bus and train sectors.

Focalising and innovating can be the key to face the consolidated companies of the Travel & Tourism industry.

Some destinations are losing their tourism appeal because of the overtourism phenomenon.

Chinese travellers are increasingly choosing European destinations for the winter holidays.

Customised experiences are the key to satisfy the expectations of a target of tourists.

The EU-China Tourism Year can lead to mutual benefits for tourism destinations.

2018 is here and new trends are defining the Travel & Tourism industry

In China, companies operating in the bike sharing sector are receiving several investment rounds.

Belgium is recovering as a tourism destination after the last terrorism attacks.

Ride sharing companies are facing several complications due to national regulations.

Belarus is enhancing its tourism sector also thanks to the European Union.

Global tourism flows in the January – April period are proving that tourism is still a healty sector for the economy.

Croatia is attracting investments and developing new tourism products also thanks to its Government policies.

Some useful tips to design at best a proposal for the EU call on transnational tourism products.

Finland is designing new tourism strategies to attract more tourism flows.

Moldavian tourism sector could recover by designin new tourism products in the bleisure segment.

Latvian Government is investing in improving the Country’s accessibility to attract more tourism flows.

Ireland has a strong leisure offer, but the business segment is growing, supported by the Government policies.

Montenegro is attracting foreign investments in the hotel sector, enhancing the capacity of its tourism supply.

18 out of 21 European Countries are registering constant or growing tourism flows.

In Hungary, attention towards new travel segment is increasing the number of international tourists.

A new EU call for proposals aims to foster the connection between tourism, CCIs and technology.

Denmark, an emerging bleisure destination perceived as one of the safest in Europe.

Serbia aims to attract new segments through a tourism offer which proposes new travel motivation.

Europe keeps on attracting interesting investments in the hospitality field, even if the total volume decreased from 2015.

Tourism flows in Europe kept on growing in 2016, in spite of global uncertainty.

Austria proposes as a bleisure destination, overcoming its link with winter tourism.

Cyprus is a leisure destination which hosts more than 8.000 weddings of international tourists every year.

Poland focuses on sport events to enhance the destination appeal.

Iceland registered a notable increase of tourism flows, and is now facing sustainability issues.

Bleisure segment could boost tourism in Sweden.

Portugal tourism industry is investing in accomodation a international cooperation.

Maltese tourism policies show interest towards sustainability and the the quality of the tourism supply.

Slovakia tourism policies are oriented to cooperation and sustainable tourism.

Greek tourism supply is focusing on alternative tourism sectors to deseasonalise the demand.

According to the UNWTO World Tourism Barometer, international arrivals globally grew by 3,9%, up to 1.235 million, in spite of the challenges that afflicted 2016 such as terrorism, economic uncertainty and the complex relationships among the Countries. Previsions for 2017, which is the International Year of Sustainable Tourism for Development, are optimistic, with a foreseen

Airports are joining the sustainability and energy efficiency trend.

Czech Republic confirms to be a leisure destination and fits in the online intermediation trend.

Cycling tourism in Europe shows the importance of technology and experience.

On Dec. the 5th Twissen moderated the WSR Focus Group in Venice at the amazing venue of TIM Future Centre San Salvador, to which participated representatives from Region of Veneto Tourism Unit, City of Venice Tourism Unit, Council of Europe, City of Venice Unesco site, Vivovenetia, Confartigianato Tourism, CERS – Consortium of European Re-enactment Societies and Telecom Italia.

On November 24th the Chinese colossus Ctrip officialised British metasearch Skyscanner‘s purchasing for about 1.74 billion US$ (about € 1,64 billion). Nowadays, Skyscanner serves about 60 million customers per month and is available in more than 30 languages. The acquisition is aimed at complementing Ctrip’s positioning at a global scale. This acquisition fits in the

There’s a full engagement both from policy makers and private operators to cultural tourism. This year the Italian National Strategic Plan included it in the vision as in 2015 cultural tourism arrivals recorded a +7% and overnights +5% yoy. In Andalucia (Spain) the government planned important investments on this segment and a cluster was established

According to the latest UNWTO World Tourism Barometer, destinations globally welcomed 956 million tourists between January and September 2016, 34 million more tourists yoy and with nearly an increase of 4%. The impact of negative events around the world influenced the incoming of tourists. Ahead of the Ministerial Meeting on Safe, Secure and Seamless Travel

According to an annual survey on 100 senior hospitality industry leaders realised by Deloitte LLP, Chinese and North American investors are expected to dominate the European hotel investment market in 2017. In fact, 62% of respondents sees China as the biggest source of investments into Europe, rising from 51% last year and followed by North

In the last decade the Travel & Tourism industry faced revolutionary challenges that are still transforming all its sectors. The report “Reinventing rail in Europe – The battle for the customer” released by Amadeus in October describes how rail doesn’t have to escape to this change and to reengage with the costumer. Competition is fierce,

The EU-China Year of Tourism 2018 is promoted by ETC – European Travel Commission to stimulate business opportunities through knowing a target of tourists that keeps on arriving to Europe with growing flows. China was defined as the biggest origin market of tourists by UNWTO. In the last months, big companies of the Travel &

Despite the global economic uncertainty, the sector of luxury travels is growing faster than overall travel. As Amadeus underlines in its report “Shaping the Future of Luxury Travel“, this segment has grown more than others in the period between 2011 and 2015, with a Compound Annual Growth Rate (CAGR) of 4.5%, if compared to 4.2%

Youth travel has grown rapidly in recent decades as living standards in developing countries have risen. A recent analysis on a sample of 600 individuals carried out by the Spirit Youth project financed under the EU Programme COSME 2014-2020 reveals that, on one hand, millennials’ travels tend to last a duration of 2-weeks. On the other hand, they

Impacts on tourism after Brexit vote are not still clear and this summer Britons will travel with a pound that fell 10% down to Euro and, consequently, a weaker purchase power. What we know from the Office for National Statistics is that UK tourists like to travel and in 2015 they increased the number of

During the 2014-2020 period, along with the new partnership between European Union and Italy, Italy will manage about 44 billion euros, a sum of European structural and investment funds (SIE Funds), to which will be added about 20 billion euros of national co-financing. But the opportunities of the new programme don’t stop here. “Tourism is

Allowing everyone to enjoy a unique tourism experience is the aim of accessible tourism. It is both a social responsibility and a competitive opportunity for the tourism destinations and for enterprises. According to the UN estimates, about 650 million disabled people live on this planet. Considering their relatives too, it is estimated that about 2

According to EUROSTAT‘s demographic prevision, more than 128 million people in the European Union were aged between 55 and 80 in 2012, representing about 25% of the entire population. The current demographic trends in the European Union show that the percentage of seniors will probably grow up to 30% by 2060. This represents an important

Competition in the tourism field is intensifying more and more. Due to the development of new technologies, it is becoming even more globalised. Marketing operations, market visibility and the organisation of the tourism offer in local level are rarely supported by adequate human and financial resources and this can lead to disappointing results. We have