Tourism Policies and Geopolitics: How Countries Are Opening Up to the World

Tourism is one of the most articulated and dynamic sectors of the global economy. It is not just about travel and leisure, but rather a web of cultural exchanges, political choices, and economic strategies. Every change in the geopolitical landscape has an immediate impact on tourism destinations, pushing governments to adopt measures that encourage international mobility, support businesses, and strengthen bilateral relations. 

A recent example comes from the Philippines, which in the summer of 2025 opened its doors to Indian travelers. Citizens of India can now enter the country visa-free for stays of up to 14 days, with the possibility of extending their stay to 30 days if holding certain international permits. As reported by India Today, the measure has already shown concrete results: online searches for travel to the archipelago have increased by more than 28%, especially among young couples and first-time international travelers. To reinforce this connection, India has reciprocated by granting free e-visas to Filipino visitors, while new direct air routes will soon link Manila and Delhi. 

South Korea, too, has chosen to enhance its tourism appeal by introducing a temporary visa-free entry scheme for Chinese tour groups between September 2025 and June 2026. The initiative is designed not only to stimulate demand but also to consolidate ties with the region’s largest source market. 

On the Russia-China front, meanwhile, the Russian media agency Tass reports that tourism exchanges are growing “by leaps and bounds.” This is a clear sign of how tourism can act as a tool for rapprochement and collaboration even in complex geopolitical contexts. The Chinese government is heavily investing in strengthening cultural ties, as well as supporting its economy and alliances, through  cooperation agreements that include the tourism sector. 

At Twissen, we have observed that openness and cooperation between countries — enabled by visa policies, bilateral agreements, and new air connections — are becoming decisive levers for the development of tourism. Facilitating international mobility means not only attracting visitors but also building cultural bridges and promoting a more connected and inclusive future. 

Francesco Redi

President and founder at Twissen. Manager in Local Development, Tourism Policies,  EU Funds. He cooperates with several European universities, public bodies, development agencies, DMOs and enterprises.