The importance of collaboration in crisis management – WTTC Lessons Learnt

With the aim of helping tourism sector’s stakeholders and players deal with future crises, the World Travel & Tourism Council published the report “Lessons Learnt” which summarises twelve lessons learnt during the pandemic. The first key factor is “collaboration and co-ordination are integral for crisis management”

Despite the incentives coming from relevant stakeholders, over the last year it has been noticed how the crisis has not been tackled by adopting a strategy of cooperation at global level, including public and private stakeholders involved in the tourism industry at both national and international level. Indeed, the approach used by different states in response to the health and economic crisis has usually been based on rapid and isolated actions depending on the evolution of the pandemic. 

Moreover, according to the WTTC, reinforcing the collaboration inside the tourism industry would allow the sector to plan and manage in a more efficient way the future health crisis, which will become more frequent due to globalization, thus requiring a greater capacity for resilience. 

The report “Lessons Learnt” presents the following guidelines to integrate in future strategies of crisis management:

  • Focus on risk-based approaches and avoid knee-jerk reactions.
  • Collaborate and coordinate with as many related stakeholders as possible.
  • Take a holistic view of the crisis and regularly update crisis response measures.
  • Coordinate communication with relevant stakeholders, including neighbouring countries.

At Twissen we observed the importance of collaboration among destinations to increase their competitiveness. There are several areas of intervention, but crisis management should be approached on a global scale with involvement and effective communication among all stakeholders in the sector.

Download the full WTTC report here.

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