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How urban tourism is tackling climate challenges: the success story of Madrid and Seville
In a global landscape where climate change is one of the most pressing challenges, urban tourism is showing remarkable resilience.
29 October 2024 -
New trends in chinese tourism: what international brands need to know
In a global landscape where climate change is one of the most pressing challenges, urban tourism is showing remarkable resilience.
19 October 2024 -
Stay Human. Celebrating World Tourism Day 2024
Celebrating World Tourism Day 2024 – Tourism and Peace, reflecting on the difference between travellers and tourists towards “Tourism as industry of Peace”
26 September 2024 -
12 Key Travel Industry Trends for 2024: Insights from SITA Megatrends Report
The SITA Megatrends 2024 report outlines twelve critical trends poised to reshape the travel industry over the next decade.
24 September 2024 -
Chinese Tourism 2024: Between Luxury and Unique Experiences
Chinese tourism trends in 2024, from luxury shopping in Japan to the growing demand for immersive and digital experiences.
10 September 2024 -
The Skift Report 2023 includes artificial intelligence and labour shortages among the megatrends
In the past month, Skift released its 10th edition of the annual megatrends, including blended traveling, generative AI, and India’s travel revolution.
12 April 2023 -
5 accommodation trends to keep in mind in 2023
Customisation, digitalisation, bleisure, trust and human connection: all the Siteminder trends for the accomodation industry.
27 December 2022 -
Digital Nomads and Hospitality Trends
The number of digital nomads is increasing and is expected to impact the hospitality industry even beyond the pandemic.
25 November 2022 -
Luxury tourism: potential and trends
Luxury tourism has great potential that can be exploited by paying attention to sustainability and quality of services
27 July 2022 -
Camping and Glamping trend beyond the pandemic
Camping, especially in its glamour version, is expected to grow even after the pandemic. Comfort and tech need to be implemented.
13 July 2022 -
A report shows 6 emerging travel trends
With travel volume returning to a pre-Covid-level, airlines and hotels need to invest in tech and offer more tailored experiences.
30 June 2022 -
The evolution of business travel and emerging trends in 2022
There is a strong return of bleisure travel, where travellers-workers combine work, fun and family.
23 May 2022 -
Three confirmed trends in post-Covid Chinese tourism
The China Tourism Academy report highlights the central role of rural destinations in enhancing safety perception for independent travellers.
7 April 2022 -
5 highlights for European Tourism – From the ETC webinar
According to the European Travel Commission, there are several possible scenarios for European tourism due to the Russian-Ukrainian war.
25 March 2022 -
Traveler Value Index: gain competitive advantage in an evolving environment
Expedia Group study highlights tourism industry resilience and reveals how travel companies can adapt to gain a competitive advantage
24 February 2022 -
New air travel products serving leisure and business travellers
Airlines are facing the ongoing difficulties by focusing on leisure destinations, new tourist products and new services serving leisure and business travellers.
21 February 2022 -
Travel, but safely: how chinese outbound tourism responds to the pandemic
With the outbreak of the Covid-19 pandemic, China’s tourism has been hit hard. In 2021 only 8.5 million international travellers were recorded, a number that is even lower than the 10 million recorded in the year 2000. However, this is still a 27% increase on 2020, a black year for Chinese outbound tourism, even if it represents only
31 January 2022 -
DMOs can foster sustainable behaviours by analysing 4 clusters of tourists
As already reported, sustainability represents the guiding thread of new tourists’ behaviour and emerging trends. However, the willingness expressed by consumers to adopt a more sustainable travel behaviour has not always materialised. Recognising this, the European Travel Commission (ETC) published a report named “Sustainable Travel in an Era of Disruption: Impact of Covid-19 on Sustainable Tourism Attitudes”, which aims at supporting
28 January 2022 -
2021 hospitality roundup in 5 bullet points
Many trends in the hospitality industry that we observed in 2020 reaffirmed also in the following year, forcing hoteliers to adapt their strategy to a situation still affected by the pandemic. Net Affinity and Hospitality Net published their 2021 roundups focused on the hotel industry, within which trends and predictions have been analysed and, in most cases, reconfirmed. We present the most
20 January 2022 -
Hybrid offers: the future of hospitality
Smart working is gaining momentum in the wake of the Covid-19 pandemic. In 2021, 16% of Italian workers will continue to work remotely. In America, 84% of those surveyed in favour of smart working say they are willing to accept a 5% pay cut to continue remote working. The benefits of remote working are many: improved work-life balance, more space for self-care, hobbies
25 November 2021 -
European tourists back to travel. Read the new ETC’recommendations
The latest ETC’s market survey highlights the intentions of European travelers and the renewed propensity to travel between the end of 2021 and the beginning of 2022. Here are some recommendations for destinations and businesses that want to adapt their strategic actions to the trends of a more optimistic scenario
14 October 2021 -
3 pandemic trends expected to reshape the future of travel
3 emerging trends that with reshape the future of travel: health and wellbeing as a top priority; travel as a necessary getaway from the everyday life; travellers’ choices driven by flexibility and sustainability
8 June 2021 -
2021 travel trends rising in the name of sustainability
Experiential and educational travel, multi-generational groups, bike tourism and outdoor experiences, workation and business travel. The emerging travel trends share a common principle: sustainability
13 May 2021 -
3 travel trends for summer 2021
Staycation, longer and customised holidays, campervans: 3 travel trends to monitor for summer 2021
19 April 2021 -
Pandemic and new opportunities: the boom in camping and glamping
Camping and outdoor activities become strong travel motivations for the post-Covid tourist: to seize new business opportunities, the outdoor industry must evolve and communicate its services keeping in mind the quality and the safety standards
8 April 2021 -
Subsciption models, an opportunity to restart tourism
Subscription models, co-working spaces, loyalty programmes, innovative platforms: how new tourist behaviours give rise to new business models for the travel and tourism industry
29 March 2021 -
Spend more, stay longer: The consumer trends driving travel in 2021
Travelers are interested in flexible offers, lesser-known locations, personalised experiences, luxury amenities such as high cleanliness standards, culinary experiences, sustainable options, prioritizing brands whick support diversity and inclusion
25 March 2021 -
Wave of veganism sweeps travel industry
If customisation is a key factor for the recovery of the travel industry, veganism should be identified as an opportunity for differentiation, especially now that sustainability and environmentally-friendly decisions are becoming always more relevant
8 March 2021 -
Subscription services, hotels, timeshares compete with vacation rentals for workcation customers
New business models and options will redefine more than just the hotel and vacation rental industry: they are also challenging the basic assumption about the meaning of home and vacation, especially as regards the “workation” trend
1 March 2021 -
Europeans are eager to travel. Destinations and businesses should adapt their strategy to the new scenario
ETC’s report shows Europeans’ desire to take their first trip before July 2021. Destinations and businesses should adapt their strategy to the new tourists’ demands, putting health, safety and sustainability first
22 February 2021 -
Flexibility to overtake the hotellerie crisis in Covid-19 times
The year 2020 has brought new business opportunities in the sectors that most were affected by the pandemic, such as the hospitality sector, which is now proving to be flexible and ready to respond to new types of tourism demand.
11 February 2021 -
Workspitality: reinventing the offer to accelerate the recovery
Flexibility and customisation are the prerequisites to attract tourists in 2021, guests searching for safety, regeneration and work-friendly spaces
4 February 2021 -
Business Travel Has Peaked. Here’s Our Future.
Virtual meetings, smart working and sustainability issues define the new paradigm for business travel. Opportunity for growth will be provided by unmanaged travel.
28 January 2021 -
Smart working travellers. How the hotellerie reacts to the post-covid trend
With smart working becoming more common during the lockdown, the world of tourism is now experiencing the emergence of the concept of workation, a term used to indicate the union between work and vacation. The trend observed by CNN Travel fits into this context, according to which, starting from summer 2020, there has been an increasing number of long-term
20 August 2020 -
Consumers in China may resume some travel as lockdown measures ease
Chinese tourists are ready to travel again after the strict lockdown, prioritising domestic travel
14 May 2020 -
A report reveals what muslim women look for in their travels
The target of muslim women is a growing target, which has precise characteristics and that tour operators will have to consider in their offers
21 April 2020 -
Chinese Tourism: 49% of those polled say they want to travel again
The survey carried out by the Chinese travel specialist, Dragon Trail Interactive, collects information on the prospects for the recovery of tourism in China and the future travel intentions and priorities of Chinese tourists
1 April 2020 -
The future of the air transport sector, between nationalisation and intervention plans
Re-nationalising airlines could help the air transportation sector, highly impacted by the current health emergency
27 March 2020 -
10 trends to be monitored after the coronavirus emergency
10 growing trends suggest what will have value and priority for consumers in a post coronavirus world
24 March 2020 -
China: new initiatives could indicate a recovery in travel
After a gradual downsizing of the Coronavirus epidemic in China and an initial easing of travel restrictions, the Chinese travel sector is showing timid signs of recovery
18 March 2020 -
Tourism as a catalyst for growth: the last Quarterly Report by ETC confirms
The last Quarterly Report from the European Travel Commission confirms tourism a constantly growing sector, but some external factors can change the outlook for 2020
28 February 2020 -
Coronavirus: a matrix helps to face challenges in Travel
Uncertainty in the international tourism scenario can be faced by focusing on geographically closer targets
25 February 2020 -
Customer experience driving hotel marketing
Personalising the customer experience is fundamental for hotel marketing, with tourists asking for more tailor-made stays
20 February 2020 -
Cultural experiences: here’s what american travellers look for
American Travelers are increasingly looking for culture and quality during their travels in Europe and in emergent destinations. Among them, Millennials are the one who most relies on travel agents in order to plan their vacation.
18 February 2020 -
Chinese tourists: experience beyond shopping
Chinese tourists are looking for cultural experiences.
6 February 2020 -
Beyond the figures of Chinese tourism in Europe
The Chinese market has been affecting the tourism sector and its policies for several years.
20 March 2018 -
Experience is driving the rising of the cruise sector
Cruise companies are designing new strategies to increase the number of passengers on board.
13 March 2018 -
Winter is coming with Chinese searching for experience in Europe
Chinese travellers are increasingly choosing European destinations for the winter holidays.
13 February 2018 -
The luxury experience in the room
Customised experiences are the key to satisfy the expectations of a target of tourists.
8 February 2018 -
Many studies reveal the reasons why the medical and wellness tourism are growing
New emerging markets are advancing in the medical and wellness tourism segments.
30 January 2018 -
2018 Travel & Tourism Trends
2018 is here and new trends are defining the Travel & Tourism industry
23 January 2018 -
Experience and reviews are leading Chinese tourists’ travel choices
Chinese tourists’ travel preferences are changing, defining new trends for 2017.
24 July 2017 -
A new class of Chinese tourists is increasingly demanding for wellness
An emerging class of Chinese travellers shows a particular interest towards wellness tourism.
12 July 2017 -
Glamping: camping’s comeback in the luxury and experiential tourism trend
Glamping is a growing trend, and combines contact with nature with luxury services.
10 July 2017 -
How each generation is outlining new tourism trends
GenZ, Millennials, GenX and Baby Boomers: each generation has its own travel habits and preferences.
4 July 2017 -
Z Generation, a new target of travellers – Twissen Season Report Spring 2017
Dowload the Report to know more about the trend.
25 June 2017 -
Mountain tourism, sustainable segment of adventure tourism
Mountain tourism is a growing sector in the experiential tourism trend, paying attention to sustainability.
12 June 2017 -
The business tourism segment now developing in emerging markets
The business travel sector provides development opportunities to the sharing economy and to new Countries.
24 May 2017 -
More than 35mn of LGBT travellers represent an appealing segment for tourism destinations
The LGBT community is an interesting tourism segment, and “welcome” is the keyword to meet them.
22 May 2017 -
Generation Z impacts on families travel choices
Gen Z’s preferences and habits are influencing their families’ travel motivations, defining new trends in the online promotion sector.
15 May 2017 -
Student travel: a profitable target for hotels and OTAs – Twissen Season Report Winter 2017
Dowload the Report to know more about the trend.
27 March 2017 -
Cruises: innovation through product – Twissen Season Report Winter 2017
Dowload the Report to know more about the trend.
27 March 2017 -
The Indian summer – Twissen Season Report Winter 2017
Dowload the Report to know more about the trend.
27 March 2017 -
Wellness, a wealthy tourism segment
Demand for wellness tourism is growing, making wellness segment one of the most profitable of the global economy.
16 March 2017 -
BAGBNB interview, living holidays without thinking about luggage
Twissen interviewed BAGBNB, an innovative network of luggage rooms.
13 March 2017 -
Brits travel habits facing uncertainty
In 2017, Brits are expected to travel more but taking new typologies of holiday.
6 March 2017 -
What women demand when travelling
The rising nuber of women travelling is bringing economic benefit to the Travel & Tourism industry.
2 March 2017 -
2017 could be the year of travel insurances
A study reveals the main factors that will impact the travel insurance industry in 2017.
27 February 2017 -
Chinese Millionaires appetite for luxury travel is high
Chinese millionaires show interest in luxury travel and real estate investments.
6 February 2017 -
Bleisure boom in the experiential trend
Bleisure is a growing trend which lenghten business travels.
19 January 2017 -
Student travels: luxury meets travel experience
Global student travellers demand is growing and following the luxury and experience trend.
9 January 2017 -
Magic bus is back – Twissen Season Report Fall 2016
Dowload the Twissen Season Report Fall 2016 to know more about the trend.
21 December 2016 -
Experience is queen – Twissen Season Report Fall 2016
Dowload the Twissen Season Report Fall 2016 to know more about the trend.
21 December 2016 -
LGBT tourism in Italy is growing higher
With interesting percentages of growth, LGBT is one of the most profitable segments of the Travel & Tourism industry in recent years, both for turnovers and for the average expense. The reports presented at TTG Incontri in Rimini, elaborated by the Sonders & Beach group, in collaboration with the Italian Association for Gay and Lesbian
20 October 2016 -
Medical tourism taking over the market
It is foreseen a growth up to $ 143,8 billion by 2022 for “travel across international borders with the purpose of availing medical treatment of some form, which may or may not be available in the travellers‘ home country”, namely medical tourism as defined by the Allied Market Research Report, released in the first quarter of 2016. Main motivations to travel
29 September 2016 -
European millennials expect an immersion in local life while travelling
Youth travel has grown rapidly in recent decades as living standards in developing countries have risen. A recent analysis on a sample of 600 individuals carried out by the Spirit Youth project financed under the EU Programme COSME 2014-2020 reveals that, on one hand, millennials’ travels tend to last a duration of 2-weeks. On the other hand, they
27 September 2016