Martina Baldo's articles
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New air travel products serving leisure and business travellers
Airlines are facing the ongoing difficulties by focusing on leisure destinations, new tourist products and new services serving leisure and business travellers.
21 February 2022 -
2021 travel trends rising in the name of sustainability
Experiential and educational travel, multi-generational groups, bike tourism and outdoor experiences, workation and business travel. The emerging travel trends share a common principle: sustainability
13 May 2021 -
Travelling local is travelling safe: new booking preferences setting a new tourism scenario
Staycation and outdoor will drive travellers’ behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the tourism recovery phase.
6 April 2021 -
Flexibility to overtake the hotellerie crisis in Covid-19 times
The year 2020 has brought new business opportunities in the sectors that most were affected by the pandemic, such as the hospitality sector, which is now proving to be flexible and ready to respond to new types of tourism demand.
11 February 2021 -
A report outlines UK tourism policies
A study suggests the policies that the UK could implement to consolidate the tourism sector as a profitable and thriving sector
6 May 2020 -
A report reveals what muslim women look for in their travels
The target of muslim women is a growing target, which has precise characteristics and that tour operators will have to consider in their offers
21 April 2020 -
Useful strategies to face Coronavirus crisis in hotellerie
Personalising the offer and the communication according to the target could help the hotel sector to recover after the current crisis.
8 April 2020 -
The future of the air transport sector, between nationalisation and intervention plans
Re-nationalising airlines could help the air transportation sector, highly impacted by the current health emergency
27 March 2020 -
Tourism Manifesto: strategies and initiatives to recover the tourism industry
Cooperation among the players and facilitations both for companies and tourists could help the recover of the
travel sector20 March 2020 -
Coronavirus: a matrix helps to face challenges in Travel
Uncertainty in the international tourism scenario can be faced by focusing on geographically closer targets
25 February 2020 -
Customer experience driving hotel marketing
Personalising the customer experience is fundamental for hotel marketing, with tourists asking for more tailor-made stays
20 February 2020 -
Payments in the travel sector: safety is experience for tourists
Payments in travel are becoming safer but also easier, enhancing the travel experience for tourists.
13 February 2020 -
Bosnia and Herzegovina, new products and investments to boost the tourism industry
After years of political instability and challenges, Bosnia and Herzegovina’s tourism sector started to recover, also thanks to an increasingly active tourism promotional system.
19 April 2018 -
2017 record year for European tourism, despite international challenges
In 2017 Europe proved to be a resilent tourism destination, recording positive results.
17 April 2018 -
Turkey, diversifying the offer to recover the tourism industry
Turkey started a new strategy in tourism which consists in diversifying products of its tourism offer.
12 April 2018 -
Short-term rentals becoming stronger and more profitable: the Italian case
The sharing economy applied to the short-term rentals has been developing, often facing different Countries’ regulations.
27 March 2018 -
Albania improves its appeal for foreign investments in tourism
2017 was a record year for Albania, which welcomed more than 5 million of international tourists.
22 March 2018 -
Experience is driving the rising of the cruise sector
Cruise companies are designing new strategies to increase the number of passengers on board.
13 March 2018 -
Norway invests in the Arctic region, between experience and sustainability concerns
Norway is in the top 5 destinations for arctic explorations, skiing, whale watching and hot thermal springs.
1 March 2018 -
Travel marketplaces rising in the Travel & Tourism industry consolidation scenario
New business models are growing in a strong consolidation scenario to meet travellers’ demand.
22 February 2018 -
Sustainability is the key of tourism growth in Slovenia
The Slovenian Tourist Board is promoting the Country as a green destination in order to attract more tourists.
15 February 2018 -
Western players cooperate with Chinese companies to satisfy travellers
The number of Chinese travellers is growing yoy, now demanding for high-quality experiences easy to organise.
6 February 2018 -
Bulgaria relaunches its tourism competitiveness through the Silk Road Journey
Bulgaria focuses on cooperation with other tourism destinations to attract investments and enhance the tourism sector.
1 February 2018 -
Many studies reveal the reasons why the medical and wellness tourism are growing
New emerging markets are advancing in the medical and wellness tourism segments.
30 January 2018 -
Experience and reviews are leading Chinese tourists’ travel choices
Chinese tourists’ travel preferences are changing, defining new trends for 2017.
24 July 2017 -
A new class of Chinese tourists is increasingly demanding for wellness
An emerging class of Chinese travellers shows a particular interest towards wellness tourism.
12 July 2017 -
Glamping: camping’s comeback in the luxury and experiential tourism trend
Glamping is a growing trend, and combines contact with nature with luxury services.
10 July 2017 -
How each generation is outlining new tourism trends
GenZ, Millennials, GenX and Baby Boomers: each generation has its own travel habits and preferences.
4 July 2017 -
Mountain tourism, sustainable segment of adventure tourism
Mountain tourism is a growing sector in the experiential tourism trend, paying attention to sustainability.
12 June 2017 -
The business tourism segment now developing in emerging markets
The business travel sector provides development opportunities to the sharing economy and to new Countries.
24 May 2017 -
More than 35mn of LGBT travellers represent an appealing segment for tourism destinations
The LGBT community is an interesting tourism segment, and “welcome” is the keyword to meet them.
22 May 2017 -
Generation Z impacts on families travel choices
Gen Z’s preferences and habits are influencing their families’ travel motivations, defining new trends in the online promotion sector.
15 May 2017 -
Business travel segment provides development opportunities to the car sharing sector
Car sharing is a growing trend in European cities, and finds growing potential in business travels.
4 May 2017 -
Hotelbeds’ GTA acquisition confirms the consolidation phase in the wholesale sector
The consolidation phase is expanding towards new sectors of the Travel & Tourism industry, including the wholesalers.
26 April 2017 -
Ground transportation provides new opportunities through the sharing economy
Platforms, metasearch and OTAs are being developed now also for the train sector.
6 April 2017 -
Wellness, a wealthy tourism segment
Demand for wellness tourism is growing, making wellness segment one of the most profitable of the global economy.
16 March 2017 -
Brits travel habits facing uncertainty
In 2017, Brits are expected to travel more but taking new typologies of holiday.
6 March 2017 -
What women demand when travelling
The rising nuber of women travelling is bringing economic benefit to the Travel & Tourism industry.
2 March 2017 -
2017 could be the year of travel insurances
A study reveals the main factors that will impact the travel insurance industry in 2017.
27 February 2017 -
Hotel industry expectations in 2017
Cooperation and brand sharing are the keyword of hotel industry future.
15 February 2017 -
Chinese Millionaires appetite for luxury travel is high
Chinese millionaires show interest in luxury travel and real estate investments.
6 February 2017 -
OTAs growing on intermediation of activities during the journey
OTAs are starting to intermediate activities at destination.
31 January 2017 -
Bleisure boom in the experiential trend
Bleisure is a growing trend which lenghten business travels.
19 January 2017 -
Student travels: luxury meets travel experience
Global student travellers demand is growing and following the luxury and experience trend.
9 January 2017 -
EU call invests € 1,5 mln to deseasonalise coastal tourism
A new European call for proposals aims to deseasonalise tourism offer in coastal areas and to enhance growth and create new jobs.
13 December 2016 -
Active tourism is a growing trend: the case of Amatriciana homeland
Active tourism demand is globally growing, the Italian case of Amatrice is an example.
5 December 2016 -
UNWTO – Silk Road Programme to create a brand around Silk Road destinations
The Silk Road Programme, launched in 1993, is a collaborative tourist initiative promoted by UNTWO along the historical Silk Route. Its aim is to increase and improve sustainable tourism in order to maximise the benefits of tourism for local communities. Moreover, the programme aspires to attract stakeholders’ investments and to preserve the Silk Road historical
17 November 2016 -
Booking abandonment rates: a profitable opportunity. The British scenario.
According to a SaleCycle survey, 86% of people travelling typically decide to research and book online. Notwithstanding, the Travel & Tourism industry loses billions worth of bookings due to customer abandonment, even though some customers state they are opened to book later. The Travel & Tourism industry players spend effort and money to drive their customers
17 November 2016 -
LGBT tourism in Italy is growing higher
With interesting percentages of growth, LGBT is one of the most profitable segments of the Travel & Tourism industry in recent years, both for turnovers and for the average expense. The reports presented at TTG Incontri in Rimini, elaborated by the Sonders & Beach group, in collaboration with the Italian Association for Gay and Lesbian
20 October 2016 -
ETC report underlines a resilient Europe as a tourism destination
The European Travel Commission‘s quarterly report, published on the last July and concerning the months from April to June, describes a dynamic scenario on the tourism market in Europe. First and foremost, the global tourist demand towards Europe (including the domestic demand) grew over the period considered, despite the terrorist attacks that affected the continent.
24 August 2016 -
Expedia’s slowdown in the last quarter: a warning for OTAs?
Market’s experts seem to be a bit disappointed in the quarterly report published on the last 28th of July by Expedia Inc, parent company to many travel & tourism industry’s brands like Expedia.com, Hotels.com and Trivago. More precisely, what disappointed several analysts was the growth percentage of the room nights (excluding eLong, Orbitz and HomeAway).
3 August 2016