Twissen
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EDEN – European Destinations of Excellence
- 17 May 2021
- Posted by: Twissen
- Category: Policies & funding
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Innovative green practices, measurable benefits for the local community, transferability of the green transition strategy, long-term solution-based approach: these are the assessment criteria for destinations applying for The European Destinations of Excellence (EDEN) initiative
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3 travel trends for summer 2021
- 19 April 2021
- Posted by: Twissen
- Category: Travellers
Staycation, longer and customised holidays, campervans: 3 travel trends to monitor for summer 2021
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Bringing sustainable tourism out of the niche, into the mainstream
- 15 April 2021
- Posted by: Twissen
- Category: Policies & funding
Tourism policies and consumers’ decisions increasingly show us that sustainability cannot be part of a niche tourism anymore, indeed, it is the prerequisite for the recovery of the whole tourism system
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Pandemic and new opportunities: the boom in camping and glamping
- 8 April 2021
- Posted by: Twissen
- Category: Travellers
Camping and outdoor activities become strong travel motivations for the post-Covid tourist: to seize new business opportunities, the outdoor industry must evolve and communicate its services keeping in mind the quality and the safety standards
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Spend more, stay longer: The consumer trends driving travel in 2021
- 25 March 2021
- Posted by: Twissen
- Category: Travellers
Travelers are interested in flexible offers, lesser-known locations, personalised experiences, luxury amenities such as high cleanliness standards, culinary experiences, sustainable options, prioritizing brands whick support diversity and inclusion
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Wave of veganism sweeps travel industry
- 8 March 2021
- Posted by: Twissen
- Category: Travellers
If customisation is a key factor for the recovery of the travel industry, veganism should be identified as an opportunity for differentiation, especially now that sustainability and environmentally-friendly decisions are becoming always more relevant
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How destinations and tourism attractions promote themselves on Chinese online platforms
- 4 March 2021
- Posted by: Twissen
- Category: Destinations
Destinations and tourism attractions willing to target Chinese customers should promote themselves on WeChat and Weibo. Dragon Trail provides an analysis of European destinations’ performance on these two platforms.
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Subscription services, hotels, timeshares compete with vacation rentals for workcation customers
- 1 March 2021
- Posted by: Twissen
- Category: Travellers
New business models and options will redefine more than just the hotel and vacation rental industry: they are also challenging the basic assumption about the meaning of home and vacation, especially as regards the “workation” trend
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Europeans are eager to travel. Destinations and businesses should adapt their strategy to the new scenario
- 22 February 2021
- Posted by: Twissen
- Category: Travellers
ETC’s report shows Europeans’ desire to take their first trip before July 2021. Destinations and businesses should adapt their strategy to the new tourists’ demands, putting health, safety and sustainability first
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Food and wine tourism: if you don’t communicate it, you don’t benefit from it
- 18 February 2021
- Posted by: Twissen
- Category: Destinations
Food and wine are widely recognised as key elements in the tourist’s travel decision. To benefit from this, DMOs must include food and wine tourism in their digital communication strategy.