Martina Baldo
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Useful strategies to face Coronavirus crisis in hotellerie
- 8 April 2020
- Posted by: Martina Baldo
- Category: Destinations
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Personalising the offer and the communication according to the target could help the hotel sector to recover after the current crisis.
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The future of the air transport sector, between nationalisation and intervention plans
- 27 March 2020
- Posted by: Martina Baldo
- Category: Travellers
Re-nationalising airlines could help the air transportation sector, highly impacted by the current health emergency
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Tourism Manifesto: strategies and initiatives to recover the tourism industry
- 20 March 2020
- Posted by: Martina Baldo
- Category: Policies & funding
Cooperation among the players and facilitations both for companies and tourists could help the recover of the
travel sector -
Coronavirus: a matrix helps to face challenges in Travel
- 25 February 2020
- Posted by: Martina Baldo
- Category: Travellers
Uncertainty in the international tourism scenario can be faced by focusing on geographically closer targets
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Customer experience driving hotel marketing
- 20 February 2020
- Posted by: Martina Baldo
- Category: Travellers
Personalising the customer experience is fundamental for hotel marketing, with tourists asking for more tailor-made stays
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Payments in the travel sector: safety is experience for tourists
- 13 February 2020
- Posted by: Martina Baldo
- Category: Tech
Payments in travel are becoming safer but also easier, enhancing the travel experience for tourists.
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Bosnia and Herzegovina, new products and investments to boost the tourism industry
- 19 April 2018
- Posted by: Martina Baldo
- Category: Destinations
After years of political instability and challenges, Bosnia and Herzegovina’s tourism sector started to recover, also thanks to an increasingly active tourism promotional system.
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2017 record year for European tourism, despite international challenges
- 17 April 2018
- Posted by: Martina Baldo
- Category: Destinations
In 2017 Europe proved to be a resilent tourism destination, recording positive results.
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Turkey, diversifying the offer to recover the tourism industry
- 12 April 2018
- Posted by: Martina Baldo
- Category: Destinations
Turkey started a new strategy in tourism which consists in diversifying products of its tourism offer.
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Short-term rentals becoming stronger and more profitable: the Italian case
- 27 March 2018
- Posted by: Martina Baldo
- Category: OTA, Travel Agencies & TO
The sharing economy applied to the short-term rentals has been developing, often facing different Countries’ regulations.