Martina Baldo
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Vietnam Looks to Accessibility and the Luxury Segment to Boost its Tourism Sector
- 13 May 2025
- Posted by: Martina Baldo
- Categories: Destinations, Trends
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In 2024, Vietnam welcomed 17.5 million international visitors, becoming the third most visited destination in Southeast Asia. By focusing on accessibility, simplified visa policies, and luxury accommodations—and thanks to growing cooperation with China and expanding air connectivity—Vietnam is emerging as one of the most promising destinations for international tourism.
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Chinese Tourists: Signs of Recovery and New Opportunities for the Outbound Market
- 10 April 2025
- Posted by: Martina Baldo
- Categories: Destinations, Trends
Chinese outbound tourism is showing signs of recovery in 2025, with rising spending and strong demand for premium experiences. This article explores key trends, emerging destinations, and new opportunities to attract an increasingly selective audience.
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Arctic Tourism: Growth, Investments, and the Challenge of Sustainability
- 11 March 2025
- Posted by: Martina Baldo
- Categories: Destinations, Travellers, Trends
In recent years, the Arctic has grown in popularity, attracting 1.2 million visitors to Russia, thanks to the rise of cruises and tourism programs. However, sustainability and climate change pose challenges. While Russia focuses on growth, the European Arctic implements responsible strategies, like restrictions in Svalbard and new infrastructure in Greenland, to balance development and environmental protection.
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Senior Tourism in China: The Boom of Over-50 Travelers and Opportunities for the Industry
- 25 February 2025
- Posted by: Martina Baldo
- Categories: Destinations, Travellers, Trends
Senior tourism in China is booming, with 100 million travelers over 50 expected by 2025 and an estimated spending of $140 billion. This segment seeks high-quality experiences, comfort, and safety, favoring luxury hotels, cruises, and train journeys. Bookings for international travel are rising rapidly, driving the tourism sector to develop tailored offerings with dedicated services and exclusive itineraries. A strategic opportunity for operators looking to tap into this expanding market segment.
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New air travel products serving leisure and business travellers
- 21 February 2022
- Posted by: Martina Baldo
- Category: Travellers
Airlines are facing the ongoing difficulties by focusing on leisure destinations, new tourist products and new services serving leisure and business travellers.
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2021 travel trends rising in the name of sustainability
- 13 May 2021
- Posted by: Martina Baldo
- Category: Travellers
Experiential and educational travel, multi-generational groups, bike tourism and outdoor experiences, workation and business travel. The emerging travel trends share a common principle: sustainability
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Travelling local is travelling safe: new booking preferences setting a new tourism scenario
- 6 April 2021
- Posted by: Martina Baldo
- Category: Destinations
Staycation and outdoor will drive travellers’ behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the tourism recovery phase.
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Flexibility to overtake the hotellerie crisis in Covid-19 times
- 11 February 2021
- Posted by: Martina Baldo
- Category: Travellers
The year 2020 has brought new business opportunities in the sectors that most were affected by the pandemic, such as the hospitality sector, which is now proving to be flexible and ready to respond to new types of tourism demand.
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A report outlines UK tourism policies
- 6 May 2020
- Posted by: Martina Baldo
- Category: Policies & funding
A study suggests the policies that the UK could implement to consolidate the tourism sector as a profitable and thriving sector
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A report reveals what muslim women look for in their travels
- 21 April 2020
- Posted by: Martina Baldo
- Category: Travellers
The target of muslim women is a growing target, which has precise characteristics and that tour operators will have to consider in their offers