HomeArticles by: Martina Baldo

Martina Baldo

  • New air travel products serving leisure and business travellers

    • 21 February 2022
    • Posted by: Martina Baldo
    • Category: Travellers
    No Comments

    Airlines are facing the ongoing difficulties by focusing on leisure destinations, new tourist products and new services serving leisure and business travellers.

    read more

  • 2021 travel trends rising in the name of sustainability

    • 13 May 2021
    • Posted by: Martina Baldo
    • Category: Travellers
    No Comments

    Experiential and educational travel, multi-generational groups, bike tourism and outdoor experiences, workation and business travel. The emerging travel trends share a common principle: sustainability

    read more

  • Travelling local is travelling safe: new booking preferences setting a new tourism scenario

    • 6 April 2021
    • Posted by: Martina Baldo
    • Category: Destinations
    No Comments

    Staycation and outdoor will drive travellers’ behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the tourism recovery phase.

    read more

  • Flexibility to overtake the hotellerie crisis in Covid-19 times

    • 11 February 2021
    • Posted by: Martina Baldo
    • Category: Travellers
    No Comments

    The year 2020 has brought new business opportunities in the sectors that most were affected by the pandemic, such as the hospitality sector, which is now proving to be flexible and ready to respond to new types of tourism demand.

    read more

  • A report outlines UK tourism policies

    • 6 May 2020
    • Posted by: Martina Baldo
    • Category: Policies & funding
    No Comments

    A study suggests the policies that the UK could implement to consolidate the tourism sector as a profitable and thriving sector

    read more

  • A report reveals what muslim women look for in their travels

    • 21 April 2020
    • Posted by: Martina Baldo
    • Category: Travellers
    No Comments

    The target of muslim women is a growing target, which has precise characteristics and that tour operators will have to consider in their offers

    read more

  • Useful strategies to face Coronavirus crisis in hotellerie

    • 8 April 2020
    • Posted by: Martina Baldo
    • Category: Destinations
    No Comments

    Personalising the offer and the communication according to the target could help the hotel sector to recover after the current crisis.

    read more

  • The future of the air transport sector, between nationalisation and intervention plans

    • 27 March 2020
    • Posted by: Martina Baldo
    • Category: Travellers
    No Comments

    Re-nationalising airlines could help the air transportation sector, highly impacted by the current health emergency

    read more

  • Tourism Manifesto: strategies and initiatives to recover the tourism industry

    • 20 March 2020
    • Posted by: Martina Baldo
    • Category: Policies & funding
    No Comments

    Cooperation among the players and facilitations both for companies and tourists could help the recover of the
    travel sector

    read more

  • Coronavirus: a matrix helps to face challenges in Travel

    • 25 February 2020
    • Posted by: Martina Baldo
    • Category: Travellers
    No Comments

    Uncertainty in the international tourism scenario can be faced by focusing on geographically closer targets

    read more