Martina Baldo
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Arctic Tourism: Growth, Investments, and the Challenge of Sustainability
- 11 March 2025
- Posted by: Martina Baldo
- Categories: Destinations, Travellers, Trends
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In recent years, the Arctic has become an increasingly sought-after destination, attracting travelers fascinated by its untouched nature and local traditions. In Russia, the number of visitors has reached 1.2 million, with the potential to double thanks to the expansion of cruises and tourism programs. However, the sector faces challenges related to sustainability and climate change. While Russia focuses on tourism growth, the European Arctic (Finland, Sweden, and Norway) invests in a responsible approach. Different strategies, such as restrictions in Svalbard and new infrastructure in Greenland, highlight the need to balance economic development with environmental protection.
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Senior Tourism in China: The Boom of Over-50 Travelers and Opportunities for the Industry
- 25 February 2025
- Posted by: Martina Baldo
- Categories: Destinations, Travellers, Trends
Senior tourism in China is booming, with 100 million travelers over 50 expected by 2025 and an estimated spending of $140 billion. This segment seeks high-quality experiences, comfort, and safety, favoring luxury hotels, cruises, and train journeys. Bookings for international travel are rising rapidly, driving the tourism sector to develop tailored offerings with dedicated services and exclusive itineraries. A strategic opportunity for operators looking to tap into this expanding market segment.
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New air travel products serving leisure and business travellers
- 21 February 2022
- Posted by: Martina Baldo
- Category: Travellers
Airlines are facing the ongoing difficulties by focusing on leisure destinations, new tourist products and new services serving leisure and business travellers.
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2021 travel trends rising in the name of sustainability
- 13 May 2021
- Posted by: Martina Baldo
- Category: Travellers
Experiential and educational travel, multi-generational groups, bike tourism and outdoor experiences, workation and business travel. The emerging travel trends share a common principle: sustainability
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Travelling local is travelling safe: new booking preferences setting a new tourism scenario
- 6 April 2021
- Posted by: Martina Baldo
- Category: Destinations
Staycation and outdoor will drive travellers’ behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the tourism recovery phase.
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Flexibility to overtake the hotellerie crisis in Covid-19 times
- 11 February 2021
- Posted by: Martina Baldo
- Category: Travellers
The year 2020 has brought new business opportunities in the sectors that most were affected by the pandemic, such as the hospitality sector, which is now proving to be flexible and ready to respond to new types of tourism demand.
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A report outlines UK tourism policies
- 6 May 2020
- Posted by: Martina Baldo
- Category: Policies & funding
A study suggests the policies that the UK could implement to consolidate the tourism sector as a profitable and thriving sector
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A report reveals what muslim women look for in their travels
- 21 April 2020
- Posted by: Martina Baldo
- Category: Travellers
The target of muslim women is a growing target, which has precise characteristics and that tour operators will have to consider in their offers
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Useful strategies to face Coronavirus crisis in hotellerie
- 8 April 2020
- Posted by: Martina Baldo
- Category: Destinations
Personalising the offer and the communication according to the target could help the hotel sector to recover after the current crisis.
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The future of the air transport sector, between nationalisation and intervention plans
- 27 March 2020
- Posted by: Martina Baldo
- Category: Travellers
Re-nationalising airlines could help the air transportation sector, highly impacted by the current health emergency