Tourism and peace: this is the theme launched by UN Tourism for World Tourism Day 2024. But is tourism truly a vehicle for peace? Without a doubt, we can suggest a causal relationship between tourism and peace. However, it is essential to clarify that certain conditions must be met for this to be genuinely possible, starting with the following: the need to bring tourism back to its essence— the travel.

From my observation, tourism in its most common form often reflects—especially among Western tourists — a superficial post-historicism, an egocentric view that, perhaps unconsciously, embodies a sense of superiority with regards to the visited communities. In contrast, traveling should mean breaking down those barriers and recognizing that, at the core, we are all equal. But how do we change course? How do we recover the human factor?

Looking back, midway through this adventure called life, I see myself as someone who has always observed the world with curious eyes. I’ve dedicated time both to traveling and to the scientific study of it. However, I don’t identify with the typical image of a tourism scholar who loves to post photos on social media, showing off himself/herself in trendy, elegant destinations. My experience, both theoretical and practical, is different: I see myself more as a traveller than a tourist.

Being a tourist evokes the image of a person moving through a carefully constructed world, where every detail is designed to create the illusion of authenticity. The traveller, on the other hand, lets the journey itself carry them, immersed in the unexpected and in encounters with others. The Greek philosopher Aristotle once said: “When a man enters a community and thinks he can do without others, he is either a beast or a god. But he is not a man.” If we apply this concept to tourism, we can notice a big difference, for example, between wanting to connect with local residents and having to connect with them. Because you find yourself alone in an unfamiliar place, without a tour operator or an app to solve your problems. And in this situation, and only in this situation, do you return to your true nature: that of being human, and therefore needing others. Because you are neither a god nor a beast!

I often travel alone, mostly for work—I avoid traditional tourism as much as possible, even as a practice. In solitude, you are free to get lost and truly encounter the reality of the place. I remember when I found myself without contacts, without internet, without the convenience of Google Maps, and especially without fuel (!) in the middle of the Iranian plateau, with the nearest city 300 kilometres away. Or when I found myself in Ecuador, accompanied by a randomly encountered anaconda hunter, to reach an indigenous tribe after two days of walking in the Amazon rainforest. Without technology, just me, him, and the machete he carried with him. At the end of the journey, finally in the Shwar village, I was fortunate enough to witness the birth of a baby girl, Ya Nua, and become her godfather. Or being on a late summer night with a 12-year-old shepherd boy, his blue eyes twinkling like the stars of that remote place between Jordan, Syria, and the West Bank. No, I don’t believe these are experiences tourists encounter. These happen to those who choose to be travellers, to those who decide to put human encounters at the centre of their experience.

In short, traveling brings the human being back to their most authentic dimension. Traveling without the support of modern conveniences; without that consumeristic incontinence; without the post-colonial and post-historic arrogance of the majority of Western tourists (whom operators have quickly learned to exploit to the fullest, disregarding any ethical limits); being a traveller rather than a tourist forces us to depend on others, to recognize our vulnerabilities, and – because of this – to rediscover our humanity.

Stay human, then, in the truest sense of the word. Let’s stop being tourists who merely observe fake worlds. Let’s learn to travel again, to put encounters, discovery, and above all, others, at the centre of our journey. Stay human, to fully realize the aspiration suggested by Louis d’Amore, who first proposed the challenge: Tourism. Industry of Peace.

Let’s work on it.

Fabio Carbone
Academic, humanitarian activist, and global ambassador of the International Institute for Peace through Tourism.

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L'articolo Stay Human. Celebrating World Tourism Day 2024 proviene da Twissen.

1. Digital Identity: The integration of biometrics and digital identities is set to streamline the entire travel process.
2. AI and Automation: Airports and airlines will increasingly rely on AI and automation to optimize operations and enhance efficiency.
3. Urban Air Mobility (UAM): The emergence of UAM as a new transport mode, particularly in congested urban areas, is expected to revolutionize short-distance travel.
4. Sustainability: The industry’s commitment to achieving net-zero emissions by 2050 will be fueled by data analytics and more sustainable operations.
5. Multimodal Travel: A seamless, integrated travel experience across multiple transport modes will become the norm.
6. Digital Travel: The digital transformation of travel will continue, with mobile commerce and innovative payment systems leading the way.
7. Workforce Dynamics: Automation will change workforce dynamics, requiring a more agile, service-oriented approach.
8. Supply Chain Transformation: Blockchain and other technologies will enhance the efficiency and transparency of the aviation supply chain.
9. Passenger Experience Personalization: Data-driven insights will allow for a more personalized passenger experience.
10. Flattened Business Structures: Airports will adopt flatter organizational structures to improve communication and decision-making.
11. Resilience and Adaptability: Building resilience against future challenges, such as pandemics, will be critical.
12. Collaborative Innovation: Collaboration between airlines, airports, and governments will be essential to drive innovation.

As these trends take shape, the travel industry will face challenging obstacles, particularly in sustainability and technological adoption. However, the role of human resources will be crucial in ensuring that companies and projects not only meet these challenges but also achieve success through innovation and adaptability.

Click here to download the full report 

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L'articolo 12 Key Travel Industry Trends for 2024: Insights from SITA Megatrends Report proviene da Twissen.

Millennials and Gen-Z now dominate the shopping scene, representing 57% of Chinese shoppers abroad and accounting for 56% of tax-free spending. These groups are more demanding, expecting seamless and digital shopping experiences.

The luxury sector is experiencing polarization: the wealthiest travelers are spending more than ever, while others prioritize experiences like local cuisine and beauty treatments over luxury goods.

Experiences have become a key driver, with Chinese consumers increasingly drawn to cultural events and shopping that offer unique experiences, which in turn influences the luxury market. Lastly, Chinese tourists are more informed and discerning, actively seeking out local and niche brands unavailable at home. This makes them a highly selective clientele, requiring businesses to deliver impeccable, digitally-driven experiences.

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L'articolo Chinese Tourism 2024: Between Luxury and Unique Experiences proviene da Twissen.

We should remember that tourism is an economic sector, both public and private, which by its nature should bring benefits to the territory and the resident community. If this does not happen, then something is not working.

Today, there is much talk about the overcrowding of tourist destinations, environmental unsustainability, inadequate working conditions that do not allow the sector to retain and value human resources, and the depopulation of cities like Venice, where normal life is becoming, according to many residents, unsustainable. So, why do we engage in tourism?

It seems that tourism has become a race to see who can boast the most about their growth numbers: “This year we grew by 300%, room revenue is up by more than 400%, we’ve made more money.” But if all of this does not bring benefits to the territory and the resident community, what is the point?

Tourism decision-makers should prioritize the function of tourism, ensuring that the benefits fall to the local community, and not just to external entities that have no connection to the territory. I read an article stating that two-thirds of hotel revenue in Italy ends up abroad, not remaining within the territories. If tourism does not generate advantages for the territory, then it becomes merely a cost.

Another important aspect is that tourism is often supported by public spending: from land management to roads, waste, and even promotion. Therefore, if it does not generate, in return, utility for the territory, perhaps we should call it something else.

In my opinion, there are two possible explanations for this situation. The first is a lack of competence: some decision-makers do not understand how tourism works and continue to follow the logic of “record numbers.” The second is propaganda: the ability to boast about growth data allows for the communication of successes, but without a thorough analysis of the real benefits.

Returning to the topic of overtourism, there are no simple solutions or magic wands. However, two considerations are necessary. The first is that we must ask the resident community if they want that type of tourism and that type of city life because the citizens are the true owners of the city. It is absurd to imagine a situation where residents, annoyed by tourism, are forced to leave their own city. Who benefits from that?

In my early years working in the tourism sector, I attended meetings with mayors and administrators where more than one would say, “But the tourist doesn’t pay taxes.” In reality, the tourist pays the “tourist tax,” which, to be precise, is a tax. But if the citizen is unhappy and leaves the city, who will pay the taxes?

Furthermore, we have examples where every street has a different speed limit. Why is there fear of talking about limits in tourism? It is not an unhealthy invention, but rather something discussed in an enlightened European Commission document as early as 2007.

Regarding overtourism, it is clear that it cannot be solved simply by imagining “mechanically” moving tourists from a city like Rome to the surrounding areas, hoping they will automatically fall in love with the surrounding territory. If someone decides to go to Rome and is diverted elsewhere, they are likely to feel deceived.

So, the work to be done is different and requires, among other things, careful governance, robust planning, the creation of strong networks, extensive training, rebranding of destinations, and effective communication. Tourism must bring benefits to the territory, otherwise, there is a risk of standardizing destinations, as has happened in other popular locations. In some of these destinations, local cuisine has disappeared, and the cultural identity, which was a motivation for the trip, has been replaced by standardized vacations focused on consumption and sharing on social media.

The work to be done is entirely different… unless it is decided that major destinations should become theme parks.

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L'articolo Sustainable Tourism and Overtourism: Reflections on the Current Situation proviene da Twissen.

1. The Anywhere Traveler Puts New Destinations on the Map 

Among Skift megatrends, we highlight the significance of the millennial generation, which accounts for a quarter of the world’s population. The typical millennial, born between 1981 and 1996, is now around 34 years old and in the mid-stage of their career with approaching peak purchasing power. According to Boston Consulting Group, this generation will increase their per capita spending by 10 percent over the next five years, while spending by Gen X and Baby Boomers will decline. Millennials prioritize experiences over material possessions and desire unique travel experiences to distinguish themselves from others. Skift Research reports that 70 percent of American millennials and Gen Zs seek out travel experiences that are unheard of by their family and friends, and the percentage is even higher in China at 90 percent.
Moreover, while digital nomads may not be a significant market, they create a positive image of living and working in unexplored places that have not been widely advertised on social media. This idea of being a digital nomad inspires many millennials and Gen Z travelers who seek unique experiences. Therefore, companies and destinations that can cater to this trend have a good chance of succeeding. 

2. The Changing Face of Human Capital in Travel 

The travel industry is facing a complex labour problem, which varies depending on location and time. Labour shortages persist in many markets, and demographic and cultural shifts are likely to sustain mismatches between supply and demand for some time. Travel companies are developing innovative solutions such as starting their own academies, using social media to attract new talent, and offering better pay and more flexible working hours. However, there are still gaps, especially among low-earning workers who may choose to work in other industries. To address this issue, online platforms are helping to match candidates with employers, and some companies are introducing new models such as offering underemployed professionals 20-hour working weeks. In addition, the cruise industry is calling for more flexible visa arrangements to address staffing shortages, and travel companies are using digitalization and automation to upskill their staff. To attract and retain talent, travel companies could use human resource analytics, according to McKinsey & Company. Some companies, such as Amadeus, have opened schools to train the next generation in digital skills in tourism. While the industry is working to address the labour problem, it remains to be seen how effective these solutions will be in practice. 

3. Planners Embrace Transformational Experience-First Events 

During the pandemic, businesses were forced to conduct their operations online and realized the gains in efficiency. This has led to the acceptance of online meetings, and in-person events are now designed to create a more welcoming environment where attendees drive their own experiences. People now demand to return home inspired and connected, and events that encourage connection and meaning are well-positioned for success in the future. The experience economy is a multi-billion industry that meetings and events can borrow from to offer attendees an experience they will soon not forget. However, meeting professionals must consider planning less and allowing attendees to take more control of their experiences. Accessibility for all is a priority, and diversity, equity, and inclusion (DE&I) have been a continued focus in the meetings and events industry. Finally, content is at the core of a successful conference, and the experience of understanding is what is offered, which is achieved by eliminating teleprompters and lecterns and creating a simple and minimalistic environment. 

4. Travel Marketing Poised for Reboot From Generative AI 

The travel marketing industry is moving towards using artificial intelligence (AI) to create marketing campaigns, social media posts, and other content. This is made possible by generative AI, a new development that allows computers to create unique products based on specific rules given to them. The generative AI market is projected to reach $110.8 billion by 2030. In the travel industry, this technology can be used for personalized travel recommendations, virtual tours, and creating personalized advertisements, among other things. Marketing agencies are already experimenting with AI software platforms to generate marketing copy and assets. Generative AI is based on transformer models, which spot patterns in data where the sequence of the elements is important. While marketing is the sector that will see the most immediate change from this technology, it could also be used for designing airports, hotels, aircraft, and more. There are already platforms that exist for interior design, and experiments are happening now to explore how AI can be used to develop architecture drawings. 

5. India Becoming the New China in the Reordering of Asia Travel 

China has relaxed its strict zero-Covid policy for domestic tourism, but this may be too late as the rest of the world is learning to live with the virus. Chinese tourists remain skeptical of international travel, according to a recent survey, and this creates an opportunity for India to become the largest travel source market. India’s population is set to surpass China’s in 2023, and it already ticks most of the boxes for a suitable candidate to replace China. In 2019, China was the largest outbound travel market in the world, but its recovery path remains uneven and destinations are looking for new source markets, with India being a frontrunner. India has outperformed other Asia-Pacific countries in terms of a faster rebound and is projected to become the new China over the next five years. Despite challenges such as the cutback on incentive trips, the depreciating Indian Rupee, and visa logjams, India’s potential for outbound tourism is exemplified by its large population, confidence among its travellers, and disposable incomes fuelling recovery in the tourism sector. 

At Twissen we observe that many of the megatrends highlighted by Skift present both opportunities and challenges for the industry, thus, companies and destinations that can successfully cater to them have a good chance of succeeding, while those who ignore the current change in travel & tourism will likely be surpassed by their competitors. 

Learn more about Skift Megatrends 2023. 

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L'articolo The Skift Report 2023 includes artificial intelligence and labour shortages among the megatrends proviene da Twissen.

This app is an artificial intelligence program that has been trained to write text autonomously. It has been designed to generate text in a natural and coherent way, similar to how a human writes. It is used to create automatic responses, narrative text and conversations for chatbots. It is advanced technology that helps to make conversations with computers more similar to those with people.
Artificial intelligence can improve the tourism industry in various ways, for example by enhancing the travelers’ experience with chatbots.  

Here are some examples: 

• 24/7 assistance: Chatbots can provide information and assistance to customers at any time, even outside of human operators’ working hours. 
• Bookings and information: Chatbots can help customers book flights, hotels, and activities, providing information on availability, prices, and special offers. 
• Personalized recommendations: Chatbots can use machine learning to provide personalized recommendations to customers based on their preferences and needs. 
• Language: Chatbots can communicate with customers in multiple languages, making the interaction smoother and more accessible to a global audience. 
• Cost reduction: Chatbots can help reduce customer service costs, as they can handle a large number of requests simultaneously and automate many tasks. 
• Data analysis: Chatbots can gather and analyze user data to help companies better understand their customers and provide an even more personalized and targeted service. 
• Seamless interaction: Chatbots can provide a seamless experience for users, allowing them to continue the conversation across different channels like SMS, Email, Social Media. 
• Customer satisfaction: The ability to offer quick and personalized assistance can increase customer satisfaction and loyalty. 

This is what we wrote in 2017 on this topic, imagining the era of BOTA, a neologism that we coined by combining Chatbot and O.T.A, and envisioning the use of this technology to create greater value in the distribution chain of the tourism industry. 

IT’S TIME FOR BOTA!

Technology and a good dose of creativity can create room for new solutions and, in particular, new brands

Artificial intelligence and robots are catching on in the Travel & Tourism industry, starting to change users’ behaviour, services and, above all, business models. The robot which serves meals in hotels is here. Its name is AURA, it is owned by M Social, and we can find it in Singapore. Nowadays we can also find robots in airports, in particular in Asian ones, and are able to provide several services, from the check-in to giving information. Robots are increasingly being developed in other sectors, too. Recently, eMarketer realised a survey in the USA and UK, discovering that more than 90% of respondents thinks that being able to chat with the hotel is very useful. Perhaps this is the reason why, in February, Mercure launched a BOT for Messenger, following Expedia, Kayak and Skyscanner, which has also signed an interesting deal with Skype. There are many new startups, such as SnapTravel, HelloHipmunk, Mezi, KimKim, Pana or BoltFare… and the list would be longer than this.
Many groups of users, especially the youngest ones, think that chats are a very immediate and efficient tool, and we can expect that their usage will be unrestrained. In fact, it is perceived as quick, discrete (if compared to voice assistants) and, in particular, it fits into the mobile trend, which definitely became the most used tool for online researches and will soon become the preferred one for booking. We are already observing new distribution business models based on chatbots, actual mobile-focused OTAs, namely chatbOTAs… that we are going to call BOTAs! In fact, in spite of the consolidation phase which saw the rise of integrated colossus in the USA, such as Expedia, Priceline and Aribnb and in China, such as Ctrip and Alibaba, technology and a good dose of creativity can create room for new solutions and, in particular, new brands.

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L'articolo How Artificial Intelligence is Improving Tourists’ Experience proviene da Twissen.

1. The Macro-Travel Trend
“The urge to travel is a stronger force than rising inflation”. Travel, indeed, turns out to be essential to people mental health. Proactive hoteliers are exploiting this desire to travel by providing customers with personalised communication to boost profits and enhance the customers’ experience with ancillary services.

2. The Digital Influence Trend
43% of travellers is influenced by social media when booking a stay, especially in the case of urban travellers belonging to Gen Z and Millennials. Also according to The 2022 Digital Transformation Report by Skift, digital transformations will drive travellers’ choices and experience in the future.
But, if the “before” and “during the journey” phases are more and more important in tourism strategies, the “post-stay” is still not being taken into consideration as it should. SiteMinder data shows us that travellers welcome contact at all stages of the guest journey, especially in the case of luxury hotels.  

3. The Bleisure Trend 
Among bleisure travellers, it turns out that 49% belongs to Gen Z, followed by Millennials. Considering this, we also need to keep in mind that one billion digital nomads are projected to be in the global workforce by 2035, it is therefore necessary for accommodation providers to be more appealing for this segment by providing the so-called “hotel of the future”. Promoting deals and hotel packages designed specifically for working travellers and based on a deep analysis of the target’s needs, would be a proper way to take advantage of this trend. 

4. The Trust Trend 
“Every digital touchpoint matters for the new trust-critical traveller”. As we already highlighted in a previous article, trust and human-centric approach are becoming the key to build confidence and increase customer loyalty. Two topics are fundamental in the case of the hotel industry:  
a. Metaverse: more than 70% of all travellers would ‘likely’ or ‘definitely’ pre-visit their property in the metaverse before check-in if they had the opportunity to; 
b. E-commerce experience: investing in secure payment processes can create significant advantages both in terms of brand perception and efficiency. The percentage of consumers who prefer to pay online varies depending on age and place of origin: 71% of Chinese travellers prefer to pay online, 56% of Italians would choose the in-person payment, while in the USA both methods are chosen. Regardless of the preferred payment option, what matters is that for 57% of interviewed travellers “an easy and secure booking and payment process is the top priority when choosing whether to book via a property’s website”. 

5. The Human Connection Trend 
“Tech-enabled travellers are not willing to compromise on human connection”. Technology, indeed, is not here to substitute the real and human experience, but to facilitate and enhance the customer journey management as well as create new opportunities for businesses to monetise.  

At Twissen we observed that, also due to the acceleration linked to the pandemic, accommodation providers must enter the digital era with a clear strategy, especially now that we are already considering the future implementation of the metaverse. However, we also have to keep in mind the most important lesson we learned during the past biennium: the human factor is what matters most, since staff and customer service are one of main reasons why travellers become loyal customers. Thus, resources should be allocated on both sides: technology as well as training.  

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L'articolo 5 accommodation trends to keep in mind in 2023 proviene da Twissen.

Finally, it provides a set of recommendations for European destinations, allowing them to plan and make strategic decisions to enhance tourist experiences and ensure adequate responses to the shifts in tourism demand.

TOPIC 1. TRAVELLING AMIDST AN ECONOMIC SLOWDOWN

When the interviewees are going to choose their next travel destination, the main aspects they will consider are interesting cultures, the price of the trip, and travelling closer to home.

Recommendations:

• Promotion of offers to enable travel on tighter budget constraints due to inflation.
• With “travelling closer to home” being one of the new travel trends, the promotion of hidden urban gems and nature reserves targeted at domestic tourists.
• Focus on “Bleisure” offerings so that business travellers may more easily extend their business trip.

TOPIC 2. MITIGATING THE IMPACT OF COVID-19

50% of the interviewees also stated that COVID-19 has made them focus more on offers providing consumer protection through last-minute cancellations, refunds, or flexibility options. Some interviewees point out COVID-19’s potential significance in the 2022-2023 winter season if a new COVID-19 wave emerges.

Recommendations:

• Keep flexible offers/policies that allow last-minute cancellations or changes, and refunds.
• Continue to offer pre-booked tickets or contactless alternatives to reduce the queue lengths and crowds.
• Enhance the use of visitor management apps to ensure better crowd management.
• Continue to offer hand sanitisers.

TOPIC 3. ENABLING SUSTAINABLE TOURISM

Openness to greener initiatives is observed from the respondents as environmentally-friendly travel initiatives are the primary suggestions for the tourism sector in the future.

Recommendations:

• Promoting and incentivising more environmentally-friendly travel options.
• Provide a guide for environmentally-friendly travel.
• Providing clear and accessible information e.g. on the NTO’s or DMO’s visit-page on sustainable choices at the destination.
• Enable tourists to make active environmental-friendly choices.

TOPIC 4. DESTINATION INFORMATION AND ACCESSIBILITY

Several interviewees mention issues with both the availability of relevant information regarding the destination and what to experience. Others focus on ensuring that the destination is accessible, for example the need to upgrade public transport infrastructure at the destination.

Recommendations:

• Partnering with tour operators to provide better information to travellers.
• Destinations to add QR codes on key signage at tourism hotspots/transport hubs to help with translation into multiple languages and providing tourist information and directions.
• Improve accessibility so tourists of all age groups can get around at the destination with public transportation.
• Developing an official destination-wide website allowing tourists to find relevant information for European destinations about what to experience and the possibility of buying tickets from an official source.

Read full report.

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L'articolo ETC recommendations to drive tourism recovery in 2023 proviene da Twissen.

In the Travel & Tourism industry, as we have highlighted in our previous articles, tourism destinations and hotels will be able to manage the relationship with the customer-tourist in new ways, opening up to new interactions before, during and after the journey, exploring new opportunities for monetisation and value creation.  

To achieve this, a change of paradigm will be necessary. Starting with entrepreneurs, managers or hoteliers, key people in the industry will have to turn into meta-entrepreneurs, a neologism first coined by Twissen in relation to the topic.  

A new generation of business leaders will be able to innovate and, while continuing to develop business in the ‘real’ world, leverage the technologies offered by the metaverse with new revenue and value creation opportunities for their stakeholders.  

Meta-entrepreneurs will have to equip their companies from the outset with a meta-strategy accompanied by a precise business model, dosing their resources well at each stage of receiving this new wave from the market.  

Technology, all of which already exists, will be the defining element. Graphics, fluidity and security, for example, will position the business project in the metaverse. 

Finally, training will be a strategic element since, although there will always be, fortunately, operators who welcome tourists in the real world, and they will need lifelong training, there will be a new class of employees who will operate in the virtual world and who will have to learn, for example, specific hospitality techniques.  

We at Twissen have observed that, although it still takes time for the market to be fully receptive, there are several activities that can be completed in the virtual platform, such as business meetings, training or previews of hotel rooms. It is highly recommended to approach this trend already now in order not to be caught off guard when the market is ready and receptive.  

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L'articolo The time has come for meta-entrepreneurs, even in tourism proviene da Twissen.

The latter was conceived with the intention of offering tourism industry operators the tools to define useful strategies to deal with that period of uncertainty, showing first of all how tourism demand can be influenced by various factors, such as economic growth and the cost of energy, thus making various possible scenarios emerge.

Source: “Study on the effectiveness of the EU tourism industry”, European Commission, Directorate General Enterprise and Industry – Tourism Unit, 2009

We revised the matrix in light of recent events, believing that we could capture several topical elements. Indeed, considering rising energy prices and weak economic growth, one could assume that the outlook for the tourism sector falls within Scenario 4, defined as “The balcony experience” and characterized by short trips close to home. 

With respect to what is listed in this scenario:

• due to high energy prices, there is a general decline in tourist flows. Despite this, after two years of restrictions due to the pandemic, it can be observed that tourists are tending to spend more to make up for lost time, focusing primarily on outdoor destinations that have experienced a sharp increase in arrivals as a result of the need for interpersonal distancing due to the pandemic;
• there is an increase in intra-European and domestic travel, compared to long-distance travel; 
• there is an increase in visits to friends and relatives as a travel motivation, which saves on accommodation;
• it is true that tourists remain very price-conscious; on the other hand, specific conditions have been created whereby there is a value-driven market trend with a focus on quality and sustainability that is emerging as a fundamental requirement when choosing a tourist destination. This factor could lead to an increasing difference in the development and quality of services offered by tourist destinations.

The global geopolitical crisis, multipolarity, and the COVID-19 pandemic are all factors to be taken into account in the scenario analysis. In addition, in a general situation in which inflation and economic uncertainty are increasingly discussed, the human capital crisis is emblematic, a sign of a profound transformation of the sector.  

At Twissen we observed a vibrant tourism season that could point to recovery from the Covid era. This restart, certainly boosted by the euphoria of the moment following the first real easing of restrictions, could conceal important factors to be taken into account, which cause turbulence. Indeed, it is necessary to identify models that are sustainable in order to create medium- to long-term strategies, with the aim of increasing the resilience of the sector while taking into account the continuous challenges and evolving scenarios. Focusing on sustainability and investing more in human capital are key points in achieving this goal.

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L'articolo A matrix to analyze Travel scenarios and define strategies for the future proviene da Twissen.