Why tourism destinations and hotels are purchasing lands in the metaverse

The metaverse, or virtual environment where users can interact with each other and the environment they are in, represents a unique opportunity for hotels and tourism destinations. 

Firstly, it will enhance the creation of an immersive experience for visitors, allowing them to explore and discover the destination virtually before booking a real trip. Additionally, hotels and tourist destinations can use the metaverse to promote their facilities and services, creating a sort of “virtual showroom” where potential customers can see and experience what they have to offer. 

Another great opportunity offered by the metaverse is the ability to purchase a land, or a portion of virtual land, recreate their own environment and mood. This allows hotels and tourist destinations to customize the experience for visitors and create a unique atmosphere that reflects their brand, identity, and level of hospitality. 

For example, a beach hotel could create a virtual land with a marine environment, while a mountain hotel could create a land with an alpine environment. In both cases, hotels would be able to create an immersive experience for visitors that would help them feel already at ease and imagine what it would be like to spend time in their facility. 

Furthermore, by purchasing land in the metaverse, hotels and tourist destinations can also create virtual activities and events to entertain visitors and increase their engagement with the destination. For example, a hotel could organize a virtual dinner for visitors of its land, allowing them to try the hotel’s restaurant dishes virtually. 

We at Twissen are monitoring how the metaverse may represent an enormous opportunity for hotels and tourist destinations to enhance their business and offer unique and immersive experiences to visitors. By purchasing land in the metaverse and recreating their own environment and mood, hotels and tourist destinations can increase their visibility and attract new customers.

Twissen