3 things we learnt from the pandemic – WTTC Lessons Learnt

In the analysis of the report “Lessons Learnt” published by the World Travel & Tourism Council (WTTC), we have already talked about the importance of “collaboration and co-ordination” and of a human-centric approach in the tourism sector. Here we report three other fundamental elements for the recovery of the entire industry:

1. Health & hygiene are the new normal

The pandemic has completely changed the way the world considers health & hygiene. As we have already reported, travellers are putting health and safety first. 

2. Sustainability is our collective responsibility

To face climate change and revive the sector with a long-term strategy, sustainability and inclusion must be the prerequisites for the future development of Travel & Tourism, as reported also by the UNWTO in the document “Global Guidelines to Restart Tourism”. 

3. Large-scale digitalisation is possible 

The acceleration towards digital transformation due to the pandemic has highlighted the opportunity to adopt technology on a large scale in the tourism industry in order to make travel and tourist’s experience safer and seamless, also through new hybrid-based business models.

At Twissen we have observed how, with the pandemic, these elements – collaboration and co-ordination, human-centric approach, health & hygiene, sustainability and digitalisation – have become the prerequisites for stakeholders and tourism professionals to restart the sector and develop a more resilient approach to any eventual crisis.

Download the full WTTC report here.

Twissen