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Senior Tourism in China: The Boom of Over-50 Travelers and Opportunities for the Industry
- 25 February 2025
- Posted by: Martina Baldo
- Categories: Destinations, Travellers, Trends
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Senior tourism in China is booming, with 100 million travelers over 50 expected by 2025 and an estimated spending of $140 billion. This segment seeks high-quality experiences, comfort, and safety, favoring luxury hotels, cruises, and train journeys. Bookings for international travel are rising rapidly, driving the tourism sector to develop tailored offerings with dedicated services and exclusive itineraries. A strategic opportunity for operators looking to tap into this expanding market segment.
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The Role of WeChat and Weibo in Chinese Tourism: An Opportunity for Italy
- 20 February 2025
- Posted by: Twissen
- Categories: Destinations, Trends
WeChat and Weibo play a key role in Chinese tourism, influencing travel choices and tourist engagement. Although Italy is one of the most popular European destinations, it does not rank among the Top 10 most featured on Chinese social media. To stay competitive, strengthening its digital presence through targeted strategies, compelling storytelling, and influencer collaborations is essential. Discover how these platforms can help attract the Chinese tourism market and bring in more visitors.
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Chinese Tourism in Italy: New Growth Opportunities
- 18 February 2025
- Posted by: Twissen
- Categories: Destinations, Travellers, Trends
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New trends in chinese tourism: what international brands need to know
- 19 October 2024
- Posted by: Francesco Redi
- Categories: Travellers, Trends
In a global landscape where climate change is one of the most pressing challenges, urban tourism is showing remarkable resilience.
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Chinese Tourism 2024: Between Luxury and Unique Experiences
- 10 September 2024
- Posted by: Twissen
- Categories: Destinations, Travellers
Chinese tourism trends in 2024, from luxury shopping in Japan to the growing demand for immersive and digital experiences.
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China reopens: caution and opportunities
- 25 January 2023
- Posted by: Twissen
- Category: Destinations
With the return of Chinese tourists, it is necessary to analyse the 2023 scenario by keeping five key aspects in mind
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Chinese banks pump investment to boost cultural, tourism industries
- 18 January 2021
- Posted by: Twissen
- Category: Policies & funding
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Next business opportunities from 2018 EU-China Tourism Year
- 5 April 2018
- Posted by: Francesco Redi
- Category: Policies & funding
In the framework of 2018 EU-China Year of Tourism there are several initiatives that are in progress and some interesting business opportunities.
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EU-China Tourism Year, opportunities and challenges
- 26 January 2018
- Posted by: Francesco Redi
- Category: Policies & funding
The EU-China Tourism Year can lead to mutual benefits for tourism destinations.
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In China, investments in startups are leading the bike sharing sector
- 31 July 2017
- Posted by: Francesco Redi
- Category: Policies & funding
In China, companies operating in the bike sharing sector are receiving several investment rounds.
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