Giorgia Sartorato
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Imserso represents Spain’s leading example of best practice in silver tourism
- 22 May 2025
- Posted by: Giorgia Sartorato
- Categories: Travellers, Trends
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Launched in 1985, the Imserso Programme is Spain’s model for senior tourism: inclusive, sustainable, and an economic driver in the low season.
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Film-Induced Tourism: Cinema as a Strategic Lever for Destination
- 17 April 2025
- Posted by: Giorgia Sartorato
- Categories: Travellers, Trends
Film-induced tourism is growing globally: more and more countries are investing in cinema to promote their territories and attract new tourist flows.
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Business Travel: Trend Analysis and Future Forecast Pt.2
- 27 March 2025
- Posted by: Giorgia Sartorato
- Categories: Travellers, Trends
The future of business travel will depend on technology, sustainability, and geopolitics. Three scenarios emerge: moderate growth, sustainable expansion, or decline. Companies must adapt with flexible strategies, investments in innovation, and a focus on sustainability.
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Business Travel: Trend Analysis and Future Forecasts
- 4 March 2025
- Posted by: Giorgia Sartorato
- Categories: Travellers, Trends
In 2024, business travel has grown, but the industry is evolving. Sustainability and technology will reduce trips, favoring eco-friendly solutions and virtual meetings. Travel will become more targeted, while geopolitical dynamics will influence business strategies.