In a survey published in May 2022, Sabre identified six key emerging trends in the Travel & Tourism sector:

1. The travel volume is returning to a pre-Covid-level. According to 37% of airlines and travel companies involved in the survey, this will happen by the end of 2024.
2. Travel agencies are gaining more and more reliance and acceptance among customers since tourists consider travel as more complex than ever before due to uncertainties regarding safety, rules, and restrictions.
3. The right experience comes before the price. As highlighted in a survey by American Express, 86% of the respondents expect to spend more or the same amount of money compared to a typical year before the pandemic showing an increase in “revenge travel” with the objective of making up for lost time. This trend has also been underlined in a survey conducted by Quantum Metric, which states that around 54% of consumers will spend more on their rebooked trips and one in four (27%) say it will be a significant amount.
4. Business travel is changing face. As already analysed in a previous article, bleisure will rise in the future, with 82% of airline respondents believing that travellers will combine business and leisure more often.
5. Sustainability is becoming a priority both for consumers and the industry itself. Around 87% of the consumers surveyed by Sabre stated that sustainable travel is ‘somewhat important’ or ‘very important’ to them. Also a survey conducted by Northstar Travel Group showed how sustainability consciousness is growing.
6. The pace of change is accelerating and is driven by technology and collaboration.

These latest trends have been highlighted also by Skift, which underlined how travellers will put experience and sustainability at the top of their travel choices.

At Twissen we observed that, with the pandemic, the tourism industry has rapidly changed and is now experiencing a recovery even while facing many challenges. Moreover, tourists’ increasing willingness to travel and the development of new behaviours is obliging travel agencies, airlines and hotels to invest in technology as well as offer more and more tailored experiences.

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L'articolo A report shows 6 emerging travel trends proviene da Twissen.

But this crisis, which is not the first but hopefully it will be the last one, develops in a context where airlines, especially European ones, are facing a period of several challenges.
In fact, the socio-political scenario, the Brexit consequences, the lower budget of some customers, both business and private, and safety concerns, led to decreasing prices (and revenue).

Observing the last season, it can be noticed that a major number of people travelling does not always lead to increasing revenue and performances. On the other hand, medium-term expectations are positive. Resilience of Europe as a tourism destination, falling oil prices and, above all, prospects for economic and financial improvement give the European air transport sector a favourable scenario.
In fact, the sentiment is positive and higher passenger flows are expected, even if prices are planned to be still accessible. Economic and financial performances of airlines are still in the public eye, as they proved to be erratic and sometimes not encouraging. 

Competition with low cost companies is becoming fierce, as they are gaining market share. Moreover, Middle East and Asian companies are reaching the top of Airhelp’s ranking.

Is a new phase of mergers and acquisitions coming?

In the Report you can also find about:

• Off the beaten paths with technology on hand
• Brexit, the year after
• European funds focus on transnational tourism products
• Overtourism phobia
• Alitalia crisis in the European air sector segment
• A new legislative context for short-term rental in Europe
• Z Generation, a new target of travellers
• Reviews and web reputation mark new trends in the accommodation sector
• Action, travel!

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L'articolo Alitalia crisis in the European air sector segment – Twissen Season Report Spring 2017 proviene da Twissen.