Western Silk Road Focus Group

Western Silk Road Focus Group - Twissen Case History


UNWTO WESTERN SILK ROAD – Organizzazione Focus Group di Venezia

In relation to the implementation of the project UNWTO/EU Western Silk Road Development Initiative, Twissen organised a focus group in Venice with key regional stakeholders, including the Veneto Region, the Municipality of Venice and the Council of Europe.


December 2016


  • UNWTO Silk Road Programme
  • Telecom Italia Mobile

Objectives and results

With the focus group it was possible to align public with private actors and share information, initiatives as well as proposals for the strengthening of the role of the tourism destination Venice in the UNWTO Silk Road project.

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