The third Strategic Plan of Tourism in Veneto addresses the themes of digital challenges, artificial intelligence for innovative destination management, and the enhancement of human capital. The kick-off meeting officially launched the reprogramming of Veneto’s tourism strategies, with the participation of the Steering Committee, representatives, and stakeholders from the tourism industry. The working groups are thematic and will be held in Venice (June 25-26), Treviso (July 9-10), and Padua (July 23-24).