83% of global travellers think sustainable travel is vital: sustainability must be a pillar of hotels as well as services providers' management strategy and, in order to be perceiv...
3 emerging trends that with reshape the future of travel: health and wellbeing as a top priority; travel as a necessary getaway from the everyday life; travellers' choices driven b...
The resilience of direct bookings gives the opportunity to hoteliers to redefine their distribution strategy by balancing direct and intermediary channels, aiming at building value...
Innovative green practices, measurable benefits for the local community, transferability of the green transition strategy, long-term solution-based approach: these are the assessme...
Experiential and educational travel, multi-generational groups, bike tourism and outdoor experiences, workation and business travel. The emerging travel trends share a common princ...
Niche events, local tourism, outdoor and networking with local brands - this is how tourism destinations can generate tourist flows by creating effective and safe in-person events
The emerging challenges for the tourism sector lead to a growing need for training across all levels, with innovative methods of use and technologies that will bring new business o...
Staycation, longer and customised holidays, campervans: 3 travel trends to monitor for summer 2021
Tourism policies and consumers' decisions increasingly show us that sustainability cannot be part of a niche tourism anymore, indeed, it is the prerequisite for the recovery of the...
Camping and outdoor activities become strong travel motivations for the post-Covid tourist: to seize new business opportunities, the outdoor industry must evolve and communicate it...
Staycation and outdoor will drive travellers' behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the t...
Subscription models, co-working spaces, loyalty programmes, innovative platforms: how new tourist behaviours give rise to new business models for the travel and tourism industry
Travelers are interested in flexible offers, lesser-known locations, personalised experiences, luxury amenities such as high cleanliness standards, culinary experiences, sustainabl...
If customisation is a key factor for the recovery of the travel industry, veganism should be identified as an opportunity for differentiation, especially now that sustainability an...
Destinations and tourism attractions willing to target Chinese customers should promote themselves on WeChat and Weibo. Dragon Trail provides an analysis of European destinations' ...
