1. Health & hygiene are the new normal

The pandemic has completely changed the way the world considers health & hygiene. As we have already reported, travellers are putting health and safety first. 

2. Sustainability is our collective responsibility

To face climate change and revive the sector with a long-term strategy, sustainability and inclusion must be the prerequisites for the future development of Travel & Tourism, as reported also by the UNWTO in the document “Global Guidelines to Restart Tourism”. 

3. Large-scale digitalisation is possible 

The acceleration towards digital transformation due to the pandemic has highlighted the opportunity to adopt technology on a large scale in the tourism industry in order to make travel and tourist’s experience safer and seamless, also through new hybrid-based business models.

At Twissen we have observed how, with the pandemic, these elements – collaboration and co-ordination, human-centric approach, health & hygiene, sustainability and digitalisation – have become the prerequisites for stakeholders and tourism professionals to restart the sector and develop a more resilient approach to any eventual crisis.

Download the full WTTC report here.

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L'articolo 3 things we learnt from the pandemic – WTTC Lessons Learnt proviene da Twissen.

Continuous lockdowns and compulsory isolation had such an impact on everyone’s daily life that, in order to tackle the health emergency, tourism businesses made themselves available to people, as in the case of IFEMA in Madrid, which turned its exhibition halls into field hospitals.

The report “Lessons Learnt” presents therefore the following guidelines to include in future strategies of crisis management focused on “humanity”:

• Predefine emergency locations and roles of staff.
• Anticipate the responses to the crisis with flexibility and quick thinking.
• Involve all the stakeholders and players needed to support the system and meet people’s needs.
• Facilitate inter-state movements and repatriations through early coordination among governments.

The necessity of a human-centric approach has also emerged in relations between tourism players and customers, especially once the Travel & Tourism sector understood the importance of communicating directly with tourists, in order to meet the need for transparency, flexibility and trust.

At Twissen we observed how, with the pandemic, the concept “tourism is all about people” has become increasingly fundamental, so that a human-centric approach is the key to manage potential future crises more effectively.

Download the full WTTC report here.

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L'articolo The future of tourism must be human-centric – WTTC Lessons Learnt proviene da Twissen.

Despite the incentives coming from relevant stakeholders, over the last year it has been noticed how the crisis has not been tackled by adopting a strategy of cooperation at global level, including public and private stakeholders involved in the tourism industry at both national and international level. Indeed, the approach used by different states in response to the health and economic crisis has usually been based on rapid and isolated actions depending on the evolution of the pandemic. 

Moreover, according to the WTTC, reinforcing the collaboration inside the tourism industry would allow the sector to plan and manage in a more efficient way the future health crisis, which will become more frequent due to globalization, thus requiring a greater capacity for resilience. 

The report “Lessons Learnt” presents the following guidelines to integrate in future strategies of crisis management:

• Focus on risk-based approaches and avoid knee-jerk reactions.
• Collaborate and coordinate with as many related stakeholders as possible.
• Take a holistic view of the crisis and regularly update crisis response measures.
• Coordinate communication with relevant stakeholders, including neighbouring countries.

At Twissen we observed the importance of collaboration among destinations to increase their competitiveness. There are several areas of intervention, but crisis management should be approached on a global scale with involvement and effective communication among all stakeholders in the sector.

Download the full WTTC report here.

Twissen

L'articolo The importance of collaboration in crisis management – WTTC Lessons Learnt proviene da Twissen.