{"id":9946,"date":"2022-12-22T09:55:41","date_gmt":"2022-12-22T08:55:41","guid":{"rendered":"https:\/\/twissen.com\/?p=9946"},"modified":"2022-12-22T09:55:41","modified_gmt":"2022-12-22T08:55:41","slug":"etc-recommendations-drive-tourism-recovery-2023","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/destinations\/etc-recommendations-drive-tourism-recovery-2023\/","title":{"rendered":"ETC recommendations to drive tourism recovery in 2023"},"content":{"rendered":"<p><a href=\"https:\/\/etc-corporate.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">European Travel Commission<\/span><\/a> has published the study titled \u201c<span style=\"text-decoration: underline;\"><a href=\"https:\/\/etc-corporate.org\/reports\/exploring-consumer-travel-attitudes-and-expectations-to-drive-tourism-recovery-2\/\" target=\"_blank\" rel=\"noopener\">Exploring Consumer Travel Attitudes and Expectations to Drive Tourism Recovery<\/a><\/span>\u201d. The report covers travellers\u2019 behaviour and experiences during summer 2022; the lasting effects of the COVID-19 pandemic, challenges such as inflation, and the Russia-Ukraine war; as well as travellers short- and long-term expectations and desires with regard to European destinations.<\/p>\n<p>Finally, it provides a set of recommendations for European destinations, allowing them to plan and make strategic decisions to enhance tourist experiences and ensure adequate responses to the shifts in tourism demand.<\/p>\n<p><strong>TOPIC 1. TRAVELLING AMIDST AN ECONOMIC SLOWDOWN<\/strong><\/p>\n<p>When the interviewees are going to choose their next travel destination, the main aspects they will consider are interesting cultures, the price of the trip, and travelling closer to home.<\/p>\n<p>Recommendations:<\/p>\n<ul>\n<li><strong>Promotion of offers<\/strong> to enable travel on tighter budget constraints due to inflation.<\/li>\n<li>With &#8220;travelling closer to home&#8221; being one of the new travel trends, the <strong>promotion of hidden urban gems<\/strong> <strong>and nature reserves targeted at domestic tourists<\/strong>.<\/li>\n<li><strong>Focus on \u201cBleisure\u201d offerings<\/strong> so that business travellers may more easily extend their business trip.<\/li>\n<\/ul>\n<p><strong>TOPIC 2. MITIGATING THE IMPACT OF COVID-19<\/strong><\/p>\n<p>50% of the interviewees also stated that COVID-19 has made them focus more on offers providing consumer protection through last-minute cancellations, refunds, or flexibility options. Some interviewees point out COVID-19\u2019s potential significance in the 2022-2023 winter season if a new COVID-19 wave emerges.<\/p>\n<p>Recommendations:<\/p>\n<ul>\n<li><strong>Keep flexible offers\/policies<\/strong> that allow last-minute cancellations or changes, and refunds.<\/li>\n<li>Continue to offer <strong>pre-booked tickets or contactless alternatives<\/strong> to reduce the queue lengths and crowds.<\/li>\n<li><strong>Enhance the use of visitor management apps <\/strong>to ensure better crowd management.<\/li>\n<li>Continue to <strong>offer hand sanitisers<\/strong>.<\/li>\n<\/ul>\n<p><strong>TOPIC 3. ENABLING SUSTAINABLE TOURISM<\/strong><\/p>\n<p>Openness to greener initiatives is observed from the respondents as environmentally-friendly travel initiatives are the primary suggestions for the tourism sector in the future.<\/p>\n<p>Recommendations:<\/p>\n<ul>\n<li>Promoting and incentivising more <strong>environmentally-friendly<\/strong> travel options.<\/li>\n<li>Provide a <strong>guide for environmentally-friendly<\/strong> travel.<\/li>\n<li>Providing <strong>clear and accessible information<\/strong> e.g. on the NTO\u2019s or DMO\u2019s visit-page on sustainable choices at the destination.<\/li>\n<li>Enable tourists to make active environmental-friendly choices.<\/li>\n<\/ul>\n<p><strong>TOPIC 4. DESTINATION INFORMATION AND ACCESSIBILITY<\/strong><\/p>\n<p>Several interviewees mention issues with both the availability of relevant information regarding the destination and what to experience. Others focus on ensuring that the destination is accessible, for example the need to upgrade public transport infrastructure at the destination.<\/p>\n<p>Recommendations:<\/p>\n<ul>\n<li><strong>Partnering with tour operators<\/strong> to provide better information to travellers.<\/li>\n<li>Destinations to add <strong>QR codes on key signage at tourism hotspots\/transport hubs<\/strong> to help with translation into multiple languages and providing tourist information and directions.<\/li>\n<li><strong>Improve accessibility<\/strong> so tourists of all age groups can get around at the destination with public transportation.<\/li>\n<li><strong>Developing an official destination-wide website<\/strong> allowing tourists to find relevant information for European destinations about what to experience and the possibility of buying tickets from an official source.<\/li>\n<\/ul>\n<p>Read <span style=\"text-decoration: underline;\"><a href=\"https:\/\/etc-corporate.org\/uploads\/2022\/12\/ETC-Consumer-Travel-Attitudes-and-Expectations-Winter-2022.pdf\" target=\"_blank\" rel=\"noopener\">full report<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>European Travel Commission published the report titled \u201cExploring Consumer Travel Attitudes and Expectations to Drive Tourism Recovery\u201d.<\/p>\n","protected":false},"author":1,"featured_media":9948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[862,864,868],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ETC recommendations to drive tourism recovery in 2023 | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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