{"id":9870,"date":"2022-11-16T10:11:38","date_gmt":"2022-11-16T09:11:38","guid":{"rendered":"https:\/\/twissen.com\/?p=9870"},"modified":"2022-11-16T11:04:08","modified_gmt":"2022-11-16T10:04:08","slug":"matrix-analyze-travel-scenarios-define-strategies-future","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/overviews-en\/matrix-analyze-travel-scenarios-define-strategies-future\/","title":{"rendered":"A matrix to analyze Travel scenarios and define strategies for the future"},"content":{"rendered":"<p><span style=\"color: #323e3f;\"><span style=\"font-weight: 400;\">In a <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #323e3f; text-decoration: underline;\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/coronavirus-a-matrix-helps-to-face-challenges-in-travel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">previous article<\/span><\/a><\/span><span style=\"font-weight: 400;\">, we analyzed the <\/span><b>matrix <\/b><span style=\"font-weight: 400;\">produced in 2009 by the<\/span><span style=\"text-decoration: underline;\"><a style=\"color: #323e3f;\" href=\"https:\/\/ec.europa.eu\/info\/index_en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> European Commission<\/span><\/a><\/span><span style=\"font-weight: 400;\"> within the document &#8220;<\/span><a style=\"color: #323e3f;\" href=\"https:\/\/www.accessibletourism.org\/resources\/ec-tourism-competitiveness-study-full-2009.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Study on the Competitiveness of the EU tourism industry<\/span><\/a><span style=\"font-weight: 400;\">&#8220;.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323e3f;\">The latter was conceived with the intention of offering tourism industry operators the tools to define useful strategies to deal with that period of uncertainty, showing first of all how tourism demand can be influenced by various factors, such as economic growth and the cost of energy, thus making various possible scenarios emerge.<\/span><\/p>\n<p><span style=\"color: #323e3f;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-9868 aligncenter\" src=\"https:\/\/twissen.com\/wp-content\/uploads\/2022\/11\/Matrice-scenari-2009-240x300.png\" alt=\"\" width=\"799\" height=\"999\" srcset=\"https:\/\/twissen.com\/wp-content\/uploads\/2022\/11\/Matrice-scenari-2009-240x300.png 240w, https:\/\/twissen.com\/wp-content\/uploads\/2022\/11\/Matrice-scenari-2009.png 603w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><em>Source: &#8220;Study on the effectiveness of the EU tourism industry&#8221;, European Commission, Directorate General Enterprise and Industry &#8211; Tourism Unit, 2009<\/em><\/span><\/p>\n<p><span style=\"color: #323e3f;\"><span style=\"font-weight: 400;\">We revised the matrix in light of recent events, believing that we could capture several topical elements. Indeed, considering rising energy prices and weak economic growth, one could assume that the outlook for the tourism sector falls within <\/span><b>Scenario 4<\/b><span style=\"font-weight: 400;\">, defined as &#8220;The balcony experience&#8221; and characterized by short trips close to home.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323e3f;\">With respect to what is listed in this scenario:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #323e3f;\"><span style=\"font-weight: 400;\">due to high energy prices, there is a general decline in tourist flows. Despite this, after two years of restrictions due to the pandemic, it can be observed that tourists are tending to spend more to <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #323e3f;\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/report-shows-6-emerging-travel-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">make up for lost time<\/span><\/a><\/span><span style=\"font-weight: 400;\">, focusing primarily on outdoor destinations that have experienced a sharp increase in arrivals as a result of the need for interpersonal distancing due to the pandemic;<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323e3f;\">there is an increase in intra-European and domestic travel, compared to long-distance travel;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323e3f;\">there is an increase in visits to friends and relatives as a travel motivation, which saves on accommodation;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #323e3f;\"><span style=\"font-weight: 400;\">it is true that tourists remain very price-conscious; on the other hand, specific conditions have been created whereby there is a value-driven market trend with a focus on quality and <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #323e3f; text-decoration: underline;\" href=\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/booking-2022-sustainable-travel-report-sustainability-first\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sustainability<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0that is emerging as a fundamental requirement when choosing a tourist destination. This factor could lead to an increasing difference in the development and quality of services offered by tourist destinations.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #323e3f;\"><span style=\"font-weight: 400;\">The <\/span><b>global geopolitical crisis<\/b><span style=\"font-weight: 400;\">, <\/span><b>multipolarity, <\/b><span style=\"font-weight: 400;\">and the COVID-19 <\/span><b>pandemic <\/b><span style=\"font-weight: 400;\">are all factors to be taken into account in the scenario analysis. In addition, in a general situation in which inflation and economic uncertainty are increasingly discussed, the human capital crisis<\/span><span style=\"font-weight: 400;\">\u00a0is emblematic, a sign of a profound transformation of the sector.\u00a0\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #323e3f;\"><span style=\"font-weight: 400;\">At <\/span><b>Twissen <\/b><span style=\"font-weight: 400;\">we observed a vibrant tourism season that could point to recovery from the Covid era. This restart, certainly boosted by the euphoria of the moment following the first real easing of restrictions, could conceal important factors to be taken into account, which cause turbulence. Indeed, it is necessary to identify models that are sustainable in order to create <\/span><b>medium- to long-term strategies<\/b><span style=\"font-weight: 400;\">, with the aim of increasing the resilience of the sector while taking into account the continuous challenges and evolving scenarios. Focusing on <\/span><b>sustainability <\/b><span style=\"font-weight: 400;\">and investing more in <\/span><b>human capital<\/b><span style=\"font-weight: 400;\"> are key points in achieving this goal.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Study on the Competitiveness of the EU tourism industry&#8221; realised in 2009 is still a valuable instrument to analyse the current tourism scenario <\/p>\n","protected":false},"author":1,"featured_media":9897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[800],"tags":[862,868],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A matrix to analyze Travel scenarios and define strategies for the future | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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