{"id":954,"date":"2016-11-03T08:14:41","date_gmt":"2016-11-03T07:14:41","guid":{"rendered":"http:\/\/twissen.com\/?p=954"},"modified":"2022-01-21T11:20:58","modified_gmt":"2022-01-21T10:20:58","slug":"digital-tourism-gap-reveals-that-italian-market-is-still-scalable","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/tech-en\/digital-tourism-gap-reveals-that-italian-market-is-still-scalable\/","title":{"rendered":"Digital Tourism gap reveals that Italian market is still scalable"},"content":{"rendered":"<p>A research from the <a href=\"http:\/\/www.osservatori.net\/it_it\/osservatori\/osservatori\/innovazione-digitale-nel-turismo\">Observatory of Digital Innovation in Tourism from the School of Management of Polytechnic of Milan<\/a> on 2.000 firms shows that overall expenditure for tourist purposes in Italy will reach 52 billion of Euro in 2016, with a +3% YOY and a +8% if considered only the digital component.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6903 aligncenter\" src=\"https:\/\/twissen.com\/wp-content\/uploads\/\/home3\/stwissea\/public_html\/wp-content\/uploads\/2016\/11\/161031_REDI_ecommerce-300x152.png\" alt=\"161031_redi_ecommerce\" width=\"442\" height=\"224\" srcset=\"https:\/\/twissen.com\/wp-content\/uploads\/2016\/11\/161031_REDI_ecommerce-300x152.png 300w, https:\/\/twissen.com\/wp-content\/uploads\/2016\/11\/161031_REDI_ecommerce-768x389.png 768w, https:\/\/twissen.com\/wp-content\/uploads\/2016\/11\/161031_REDI_ecommerce-900x455.png 900w, https:\/\/twissen.com\/wp-content\/uploads\/2016\/11\/161031_REDI_ecommerce.png 1024w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p><em>Source: Observatory of Digital Innovation in Tourism<\/em><\/p>\n<p>The Italian tourist digital demand is healthy and it accounts for a total of 10,3 billion of Euro. Transport is a 72% (+9% YOY), accommodation 16% (+6%) and <b>tourist packages<\/b> 12% (+10%).<\/p>\n<p>Non-hotel accommodations and short terms holidays are growing, probably due to the development of the platform economy. <b>Mobile commerce<\/b> records a <strong>+65%<\/strong> if compared to 2015 and <b>business travel<\/b> represents the 10% of the total transactions, 1 billion worth.<\/p>\n<p>The research demonstrate that the Italian market is growing and that digital accounts for the 20% of the total tourist transactions. While demand is expanding, 50% of the firms in the accommodation and in the restaurant business owns a poor presence on online platforms and review site.<\/p>\n<p>At <b>Twissen<\/b> we observed that a number of tourist organisation, both public and private, still have to consider a digital strategy and that there is lack of effective activities in social media marketing. To meet the competition at a global level, more should be done to fill the gap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A research from the Observatory of Digital Innovation in Tourism from the School of Management of Polytechnic of Milan on 2.000 firms shows that overall expenditure for tourist purposes in Italy will reach 52 billion of Euro in 2016, with a +3% YOY and a +8% if considered only the digital component. Source: Observatory of<\/p>\n","protected":false},"author":7,"featured_media":960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Tourism gap reveals that Italian market is still scalable | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/tech-en\/digital-tourism-gap-reveals-that-italian-market-is-still-scalable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Tourism gap reveals that Italian market is still scalable | Twissen\" \/>\n<meta property=\"og:description\" content=\"A research from the Observatory of Digital Innovation in Tourism from the School of Management of Polytechnic of Milan on 2.000 firms shows that overall expenditure for tourist purposes in Italy will reach 52 billion of Euro in 2016, with a +3% YOY and a +8% if considered only the digital component. 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