{"id":9532,"date":"2022-03-25T10:55:18","date_gmt":"2022-03-25T09:55:18","guid":{"rendered":"https:\/\/twissen.com\/?p=9532"},"modified":"2022-05-20T11:03:21","modified_gmt":"2022-05-20T09:03:21","slug":"5-highlights-etc-webinar","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/5-highlights-etc-webinar\/","title":{"rendered":"5 highlights for European Tourism &#8211; From the ETC webinar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">After two years of pandemic, the war on Europe&#8217;s borders is a further obstacle to a return to normality. As stated by the <\/span><a href=\"https:\/\/etc-corporate.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">European Travel Commission<\/span><\/a><span style=\"font-weight: 400;\"> during the <\/span><a href=\"https:\/\/etc-corporate.org\/event\/etc-webinar-impact-of-the-ukraine-war-on-european-tourism\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">webinar<\/span><\/a><span style=\"font-weight: 400;\"> on the impacts of the Russian-Ukrainian war on <\/span><b>European tourism<\/b><span style=\"font-weight: 400;\">, it is not easy to predict with certainty what the consequences of today&#8217;s situation might be. However, several scenarios were mentioned:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Russia&#8217;s exit from the market<br \/>\n<\/span><\/span>Russia&#8217;s exit from the market will be a major loss for Europe and will also have a major impact on neighbouring countries. Countries that are heavily dependent on Russian tourism will also suffer a <b>setback<\/b>. Until before the outbreak of the war, Europe was the preferred holiday destination for Russians, with 56% of the Russian population choosing it over other destinations.<\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #000000;\">Indirect effects<\/span><br \/>\n<span style=\"color: #000000;\">Despite the likely increase in the domestic market, regions further away from the conflict zones will still suffer from the <b>indirect effects<\/b> of the war such as higher prices, inflation and slower growth. As a result, consumers will be less inclined to spend large amounts of money on travel.<\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #000000;\">Europe as a safe destination <\/span><br \/>\n<span style=\"color: #000000;\">A general analysis of online reputation and social sentiment shows that, at present, Europe continues to be seen as a <b>safe destination<\/b>, despite the ongoing conflict. Suffering the greatest consequences in terms of &#8216;negative reputation&#8217; are the Eastern European countries, geographically closer to the war.<\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #000000;\">North American market<\/span><br \/>\n<span style=\"color: #000000;\"><b>The North American population is still uncertain<\/b> about the actual level of security that Europe can guarantee. Nevertheless, most bookings have not yet been cancelled, so it is possible to continue working on this target with cautious optimism.<\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #000000;\">Air traffic restrictions<\/span><br \/>\n<span style=\"color: #000000;\">There has been no sign of a further decline in international travel following the initial shock, when there was a <b>7% drop<\/b> in the number of flights purchased to Europe within two weeks; transatlantic travel has also returned to pre-war levels.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-9557 aligncenter\" src=\"https:\/\/twissen.com\/wp-content\/uploads\/2022\/05\/Slide-Air-Travel-ETC-Webinar-Marzo-2022-300x168.png\" alt=\"\" width=\"1105\" height=\"619\" srcset=\"https:\/\/twissen.com\/wp-content\/uploads\/2022\/05\/Slide-Air-Travel-ETC-Webinar-Marzo-2022-300x168.png 300w, https:\/\/twissen.com\/wp-content\/uploads\/2022\/05\/Slide-Air-Travel-ETC-Webinar-Marzo-2022-1024x575.png 1024w, https:\/\/twissen.com\/wp-content\/uploads\/2022\/05\/Slide-Air-Travel-ETC-Webinar-Marzo-2022-768x431.png 768w, https:\/\/twissen.com\/wp-content\/uploads\/2022\/05\/Slide-Air-Travel-ETC-Webinar-Marzo-2022-350x195.png 350w, https:\/\/twissen.com\/wp-content\/uploads\/2022\/05\/Slide-Air-Travel-ETC-Webinar-Marzo-2022-900x505.png 900w, https:\/\/twissen.com\/wp-content\/uploads\/2022\/05\/Slide-Air-Travel-ETC-Webinar-Marzo-2022.png 1420w\" sizes=\"(max-width: 1105px) 100vw, 1105px\" \/>Source: <a href=\"https:\/\/forwardkeys.com\/\" target=\"_blank\" rel=\"noopener\">ForwardKeys<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>Twissen<\/b><span style=\"font-weight: 400;\">, we are observing a slowdown in the recovery of tourism caused by international instability, which will force industry players to re-evaluate their communication and marketing strategies according to the target market. For the year 2022, the staycation trend observed during the pandemic can be expected to continue: therefore, <\/span><b>ensuring safety and reducing the level of uncertainty <\/b><span style=\"font-weight: 400;\">for domestic travellers will be the basic condition for gaining the trust of this segment.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the European Travel Commission, there are several possible scenarios for European tourism due to the Russian-Ukrainian war. <\/p>\n","protected":false},"author":7,"featured_media":9530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[862,864],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 highlights for European Tourism - From the ETC webinar | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/5-highlights-etc-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 highlights for European Tourism - From the ETC webinar | Twissen\" \/>\n<meta property=\"og:description\" content=\"According to the European Travel Commission, there are several possible scenarios for European tourism due to the Russian-Ukrainian war.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/5-highlights-etc-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Twissen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TwissenIT\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T09:55:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-20T09:03:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twissen.com\/wp-content\/uploads\/2022\/05\/Copertine-articoli-Twissen-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Twissen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Twissen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/5-highlights-etc-webinar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/5-highlights-etc-webinar\/\"},\"author\":{\"name\":\"Twissen\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/person\/a55396f4706632859d62d6c4558801a9\"},\"headline\":\"5 highlights for European Tourism &#8211; 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