{"id":9132,"date":"2022-02-24T08:45:21","date_gmt":"2022-02-24T07:45:21","guid":{"rendered":"https:\/\/twissen.com\/?p=9132"},"modified":"2022-05-20T11:09:36","modified_gmt":"2022-05-20T09:09:36","slug":"traveler-value-index-gaining-competitive-advantage-evolving-environment","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/traveler-value-index-gaining-competitive-advantage-evolving-environment\/","title":{"rendered":"Traveler Value Index: gain competitive advantage in an evolving environment"},"content":{"rendered":"

Source: <\/span>Traveler Value Index 2022 Outlook, Expedia Group<\/span><\/b><\/a>\u00a0<\/span><\/p>\n

Expedia Group conducted a study <\/span><\/b>in collaboration with <\/span>Wakefield Research<\/span><\/a> in November 2021, whose findings suggest that <\/span>after two years of enduring the global pandemic, people value travel and personal time more than ever<\/span><\/b>. Recent studies from <\/span>Expedia<\/span><\/a> and <\/span>Vrbo<\/span><\/a> were used to supplement the predictions in this report, which underscores the resilience of the industry and reveals how travel companies can adapt to achieve a competitive advantage in this rapidly evolving environment.<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>Travel companies that prioritize safety and well-being, innovative solutions, and transparent communication will be the clear leaders as the entire industry shifts from survival mode into accelerated demand and growth<\/span><\/i>\u201d said Ariane Gorin, President of Expedia for Business.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

10 steps for travel companies to adapt to the current situation and be competitive:\u00a0<\/span><\/p>\n

1. Make sure travellers can still get a refund or credit if plans change. Clearly <\/span>communicate cancellation and change policies<\/span><\/b>.
\n2. <\/span>Provide a range of options and pricing<\/span><\/b> to capture demand among all types of travellers and trips.
\n<\/span>3. Proactively <\/span>share COVID-19 updates and guidance with customers<\/span><\/b>, from broad updates on border status and market-specific travel restrictions, to on-property considerations such as cleanliness protocols and staffing impacts.
\n<\/span>4. Strive to <\/span>be a companion for travellers<\/span><\/b> every step of the way during planning, throughout their trip, and afterwards. Deliver on promises, collect customer feedback, and adapt accordingly.
\n<\/span>5. Offer new incentives<\/span><\/b> to attract travellers. In contrast to previous years, these promotions do more than simply encourage hesitant travellers \u2014 they provide differentiation in a hot, rebounding market.
\n<\/span>6. Consider introducing new deals specifically for quick trips<\/span><\/b> to achieve a competitive edge.
\n<\/span>7. Factor in impending redemption of loyalty points at scale, and the market opportunity ahead. Think about how your company can <\/span>play a role in robust industry rewards programs<\/span><\/b>.
\n<\/span>8. Ramp up marketing<\/span><\/b>, particularly in the markets where people are most keen to travel domestically and internationally.
\n<\/span>9. Knowing travellers are <\/span>focused on wellness and meaningful experiences<\/span><\/b>, give thought to how you can integrate this concept into your messages to customers and potentially package deals.
\n<\/span>10. Increase commitment to sustainability and <\/span>expand eco-friendly trip options<\/span><\/b> at a cost to travellers.<\/span><\/p>\n

Download the full Expedia Group report\u202f<\/span>here<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Expedia Group study highlights tourism industry resilience and reveals how travel companies can adapt to gain a competitive advantage<\/p>\n","protected":false},"author":7,"featured_media":9139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"\nTraveler Value Index: gain competitive advantage in an evolving environment | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/traveler-value-index-gaining-competitive-advantage-evolving-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traveler Value Index: gain competitive advantage in an evolving environment | Twissen\" \/>\n<meta property=\"og:description\" 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