{"id":9091,"date":"2022-02-21T09:00:48","date_gmt":"2022-02-21T08:00:48","guid":{"rendered":"https:\/\/twissen.com\/?p=9091"},"modified":"2022-02-21T09:44:37","modified_gmt":"2022-02-21T08:44:37","slug":"new-air-travel-products-serving-leisure-business-travellers","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/new-air-travel-products-serving-leisure-business-travellers\/","title":{"rendered":"New air travel products serving leisure and business travellers"},"content":{"rendered":"<p><span data-contrast=\"auto\">The last few years changed the air travel industry perspectives: according to the report <\/span><a href=\"https:\/\/ideaworkscompany.com\/wp-content\/uploads\/2021\/11\/The-Airline-Industry-has-Changed.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u201cTransformation 2021\u201d<\/span><\/a><span data-contrast=\"auto\"> by <\/span><a href=\"https:\/\/www.cartrawler.com\/ct\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">CarTrawler<\/span><\/a><span data-contrast=\"auto\">, leisure and business travellers are now reshaping their choice criteria, leading airlines to adapt their business model.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Destination above all<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span>Destination and emotional involvement are<b><span data-contrast=\"auto\"> becoming crucial in the decision-making process<\/span><\/b><span data-contrast=\"auto\">: after long months of pandemic restrictions, travellers feel the need to \u201cbe there\u201d<\/span>. <span data-contrast=\"auto\">This strengthens the need<\/span> <span data-contrast=\"auto\">to protect customers from uncertainty, mainly coming from unstable change fees of air tickets and sudden border closures. As <\/span><b><span data-contrast=\"auto\">destination is now representing the central feature of the travel product<\/span><\/b><span data-contrast=\"auto\">, airlines and travel industry need to work jointly to limit border restrictions.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A turn towards leisure<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">In this scenario, the leisure segment is growing: major airlines are providing long-haul routes to typical holiday destinations. <\/span><a href=\"https:\/\/www.finnair.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Finnair<\/span><\/a><span data-contrast=\"auto\">, for example, is opening new routes from Stockholm to Phuket (Thailand) and Miami (USA); <\/span><a href=\"https:\/\/www.brusselsairlines.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Brussels Airlines<\/span><\/a><span data-contrast=\"auto\"> will operate in Arecife (Lanzarote, Spain), Hurghada (Egypt) and Rabat (Morocco). A stated by Jan Derycke, Vice President Ground Operations and Airport Services at Brussels Airlines,\u00a0 <\/span><a href=\"https:\/\/www.lagenziadiviaggi.it\/lestate-di-brussels-airlines-85-destinazioni-e-virata-leisure\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">booking data show that people are willing to travel again and to book earlier<\/span><\/a><span data-contrast=\"auto\">.<\/span> <span data-contrast=\"auto\">In this perspective, websites providing travel suggestions and experiences will be more effective than transaction-based websites.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Business class accessible to everyone<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">As the business segment is still recovering, economic difficulties are preventing companies to spend on expensive business fares. As a result of this, airlines such as <\/span><a href=\"https:\/\/www.finnair.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Finnair<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"http:\/\/emirates.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Emirates<\/span><\/a><span data-contrast=\"auto\"> started to promote a \u201cbasic business\u201d fare accessible both to leisure and business travellers, wo which you can add ancillary services, such as checked baggage.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">This \u201cmix\u201d of leisure and business travellers is also reported by <\/span><a href=\"https:\/\/www.businesstravelnews.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Business Travel News<\/span><\/a><span data-contrast=\"auto\">, underlining a <\/span><a href=\"https:\/\/www.businesstravelnews.com\/Procurement\/American-Airlines-Business-Travel-Recovering-As-Leisure-Lines-Blur\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">rise in the bleisure segment<\/span><\/a><span data-contrast=\"auto\">, in particular through the so-called <\/span><i><span data-contrast=\"auto\">workations<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Beating uncertainty through new price policies and services\u00a0<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">As reported by <\/span><a href=\"https:\/\/www.phocuswire.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">PhocusWire<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.phocuswire.com\/airline-ancillary-revenue-expected-to-top-65-billion-in-2021?ctxp=\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">airline ancillary revenue is growing<\/span><\/a><span data-contrast=\"auto\">. According to the report, airlines are starting to promote \u201cbranded\u201d fares (<\/span><i><span data-contrast=\"auto\">good, better and best<\/span><\/i><span data-contrast=\"auto\">) that will <\/span><b><span data-contrast=\"auto\">guide the consumer towards the middle fare<\/span><\/b><span data-contrast=\"auto\">. This will allow airlines to combine a good price with ancillary services, and enhance the revenue as 55% of bookers tend to prefer the \u201cmiddle\u201d choice and only 5% the cheapest one.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">In this perspective, an attractive way to <\/span><b><span data-contrast=\"auto\">conquer travellers\u2019 trust<\/span><\/b><span data-contrast=\"auto\"> is to include in every fare a travel insurance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Finally, a comeback of buy-on-board food services is also foreseeable, with a focus on local products and sustainability, as it can be perceived as a \u201creturn to normal\u201d to travellers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At <\/span><b><span data-contrast=\"auto\">Twissen<\/span><\/b><span data-contrast=\"auto\"> we observed that the current pandemic scenario has changed travellers&#8217; priorities, both in terms of demand for services and in their own decision-making process. Creating fares that efficiently combine <\/span><b><span data-contrast=\"auto\">price, destination and service<\/span><\/b><span data-contrast=\"auto\">, and that cater to both the leisure and business segments is a winning strategy for airlines to meet today&#8217;s traveller&#8217;s needs and be <\/span><b><span data-contrast=\"auto\">competitive<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airlines are facing the ongoing difficulties by focusing on leisure destinations, new tourist products and new services serving leisure and business travellers.<\/p>\n","protected":false},"author":3,"featured_media":9088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New air 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