{"id":8799,"date":"2022-02-03T19:45:28","date_gmt":"2022-02-03T18:45:28","guid":{"rendered":"https:\/\/twissen.com?p=8799"},"modified":"2022-02-21T09:50:58","modified_gmt":"2022-02-21T08:50:58","slug":"the-business-opportunities-for-tourism-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/tech-en\/the-business-opportunities-for-tourism-in-the-metaverse\/","title":{"rendered":"The business opportunities for tourism in the metaverse"},"content":{"rendered":"

Metaverse<\/span><\/i><\/b>\u00a0is becoming very popular\u00a0also thanks\u00a0to\u00a0<\/span>Mark\u00a0Zuckember\u2019s\u00a0video<\/span><\/a>\u00a0announcing\u00a0<\/span>Meta-Facebook<\/span><\/a>; we define it as\u00a0<\/span>virtual 3d Worlds augmented with contents and experiences<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

What opportunities for the\u00a0Travel&Tourism\u00a0industry that is based on real experience? For sure, the virtual experience will never substitute the real one, but there are many aspects that tourist destinations, tour operators, hotels as well as tour and activities providers\u00a0can consider. We will develop this story around the tourist destinations, however a little effort in creativity will\u00a0make it possible\u00a0to adapt\u00a0this\u00a0solution\u00a0to\u00a0multiple tourist enterprises.<\/span><\/p>\n

Destinations can buy a\u00a0<\/span>land<\/span><\/i><\/b>, a portion of the virtual space, and reproduce part of the territory in dimension 3D with the objective\u00a0of replicating the environment or the mood that\u00a0is able to\u00a0attract the tourist-customer. As reported by\u00a0<\/span>Euronews<\/span><\/a>, the City of Seoul will implement a 5 years plan and enter in the metaverse by 2023.<\/span>
\n<\/span>A tourist can\u00a0virtually\u00a0discover\u00a0the destination\u00a0by\u00a0<\/span>visiting<\/span><\/a>\u00a0places, landscapes or museums\u00a0or by riding a scooter, sailing a boat or through\u00a0<\/span>interactive experiences<\/span><\/b>\u00a0such as fishing, a cooking class or a yoga lesson\u00a0in the nature or in an historical venue.<\/span><\/p>\n

\"\"
\n<\/span>It\u2019s a big opportunity\u00a0to gather, nurture, build loyalty and develop the community and, why\u00a0not?,\u00a0to attract new visitors.<\/span>
\n<\/span>Like in the real life,\u00a0it will be possible to\u00a0build\u00a0shops\u00a0in order to\u00a0enhance the\u00a0<\/span>e-commerce<\/span><\/i><\/b><\/a>\u00a0experience, allowing more monetization opportunities.<\/span>
\n<\/span>Some experiences could only be offered in virtual mode and the most attractive\u00a0ones could be on demand, especially\u00a0the most\u00a0relevant for those users who will not\u00a0be able to\u00a0reach the destination or who want to re-live\u00a0a memorable holiday.<\/span>
\n<\/span>Virtual\u00a0<\/span>events<\/span><\/b>, with different levels of\u00a0hybridization, will offer new income streams, especially if relevant and unique.<\/span>
\n<\/span>Finally, the destination can\u00a0<\/span>rent<\/span><\/i><\/b>\u00a0or\u00a0sell part of the land\u00a0and,\u00a0like in real life, get revenues also linked to NFT, namely\u00a0non-fungible token, digital assets linked to the blockchain.<\/span>\u00a0<\/span><\/p>\n

At\u00a0<\/span>Twissen<\/span><\/b>\u00a0we observed that there are already\u00a0<\/span>giant investments in the metaverse<\/span><\/a>\u00a0and that this technology will be disrupting very soon. Destinations, and other tourist players, will be ready both to build loyalty and to attract new customers, offering experience without limits of time and space to a high number of users. Who comes first, will get the best results.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In the evolution of tourism, metaverse and AR become a winning weapon for players who know how to use it to attract and retain customers. It’s only a short time away!<\/p>\n","protected":false},"author":2,"featured_media":8760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148],"tags":[894,888],"yoast_head":"\nThe business opportunities for tourism in the metaverse | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/tech-en\/the-business-opportunities-for-tourism-in-the-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The business opportunities for tourism in the metaverse | Twissen\" \/>\n<meta property=\"og:description\" content=\"In the evolution of tourism, metaverse and AR become a winning weapon for players who know how to use it to attract and retain customers. 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