{"id":8794,"date":"2022-01-20T19:42:32","date_gmt":"2022-01-20T18:42:32","guid":{"rendered":"https:\/\/twissen.com?p=8794"},"modified":"2022-02-10T19:49:18","modified_gmt":"2022-02-10T18:49:18","slug":"2021-hospitality-roundup-in-5-bullet-points","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/2021-hospitality-roundup-in-5-bullet-points\/","title":{"rendered":"2021 hospitality roundup in 5 bullet points"},"content":{"rendered":"<p>Many trends in the hospitality industry that\u00a0<a href=\"\/?p=3093\" target=\"_blank\" rel=\"noopener noreferrer\">we observed in 2020<\/a>\u00a0reaffirmed also in the following year, forcing hoteliers to adapt their strategy to a situation still affected by the pandemic.\u00a0<a href=\"https:\/\/www.4hoteliers.com\/features\/article\/14971?awsb_c=rss&amp;awsb_k=xfeed\" target=\"_blank\" rel=\"noopener noreferrer\">Net Affinity<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4108186.html\" target=\"_blank\" rel=\"noopener noreferrer\">Hospitality Net<\/a>\u00a0published their 2021 roundups focused on the hotel industry, within which trends and predictions have been analysed and, in most cases, reconfirmed.<\/p>\n<p>We present the\u00a0<strong>most relevant trends\u00a0<\/strong>in 5 bullet points:<\/p>\n<ul>\n<li><strong>Technology to save costs<\/strong><br \/>\nIn 2021, hotels continued to implement cost-cutting measures, and\u00a0<strong>tech as well as digitalisation were fundamental<\/strong>\u00a0to improve operations, such as in the case of self-check-in technology and website optimisation. A\u00a0<a href=\"https:\/\/skift.com\/2021\/11\/10\/the-2021-digital-transformation-report-spotlight-on-europe\/\" target=\"_blank\" rel=\"noopener noreferrer\">study by Skift and AWS<\/a>\u00a0reports that 67% of hoteliers stated that digital transformation was a \u201cvery important priority\u201d to their business.<\/li>\n<li><strong>The growth of direct bookings<\/strong><br \/>\nDirect channels\u00a0<a href=\"\/?p=3601\" target=\"_blank\" rel=\"noopener noreferrer\">saw a growth in 2021<\/a>. The crisis drove hoteliers to redefine their distribution mix and took therefore\u00a0<strong>many steps to increase direct bookings<\/strong>. During 2020\u00a0<a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4103769.html\" target=\"_blank\" rel=\"noopener noreferrer\">direct channels proved to be the most resilient<\/a>\u00a0booking system. A report by\u00a0<a href=\"https:\/\/www.siteminder.com\/it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Siteminder<\/a>\u00a0showed that hotel website share reached number two in markets like Germany, France, Italy and the United Kingdom.<\/li>\n<li><strong>Tourism implies sustainability<\/strong><br \/>\nAccording to a\u00a0<a href=\"https:\/\/globalnews.booking.com\/bookingcoms-2021-sustainable-travel-report-affirms-potential-watershed-moment-for-industry-and-consumers\/\">report by Booking.com<\/a>,\u00a0<a href=\"\/?p=3637\">83% of global travellers think sustainable travel is vital<\/a>. A further study by the travel company\u00a0<a href=\"https:\/\/www.virtuoso.com\/travel\/\">Virtuoso<\/a>\u00a0showed that 82% of the respondents\u00a0<a href=\"https:\/\/www.luxurytraveladvisor.com\/your-business\/virtuoso-82-travelers-want-to-travel-more-sustainably-future\">want to travel more responsibly in the future<\/a>. This implies that\u00a0<strong>sustainability concerns will be more and more critical in customers\u2019 decision-making process<\/strong>, who expect hoteliers to run their business sustainably and to share their own values.\u00a0<strong>Effective communication<\/strong>\u00a0is a must!<\/li>\n<li><strong>Staycation first<\/strong><br \/>\nAt the beginning of 2021, we talked about\u00a0<a href=\"\/?p=3487\" target=\"_blank\" rel=\"noopener noreferrer\">staycation<\/a>, which turned out to be one of the most evident emerging trends of the COVID-era. Domestic travel, indeed, continued to dominate, supported also by a\u00a0<strong>strong promotion of local travel<\/strong>\u00a0as well as by the role played by the\u00a0<a href=\"\/?p=3191\" target=\"_blank\" rel=\"noopener noreferrer\">workation<\/a>\u00a0trend.<\/li>\n<li><strong>Guests\u2019 priorities have changed<\/strong><br \/>\nThe pandemic shaped tourists\u2019 needs, whose choices have been influenced by the most important value:\u00a0<a href=\"\/?p=3231\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>hygiene and safety<\/strong><\/a>. For this reason, people travelled in small group to less-frequented destinations, where to live outdoor experiences.<br \/>\nMoreover, even if the tourism sector did not find business continuity, people\u2019s strong desire to travel (now or in the next future)\u00a0<a href=\"\/?p=3306\" target=\"_blank\" rel=\"noopener noreferrer\">led many of them to\u00a0<strong>purchase vouchers<\/strong><\/a>, which on the one hand helped businesses monetise and on the other hand responded to tourists\u2019 need for\u00a0<strong>flexibility and customisation<\/strong>.<\/li>\n<\/ul>\n<p>At\u00a0<strong>Twissen<\/strong>\u00a0we observe that, with the COVID emergency still ongoing, many trends reported in the last two years are expected to be relevant also in 2022. Among them, some new behaviours adopted both by tourists and hoteliers, such as supporting sustainable practices and direct interaction, will potentially prevail in the long-term, fostering a much more resilient development of the sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many trends in the hospitality industry that\u00a0we observed in 2020\u00a0reaffirmed also in the following year, forcing hoteliers to adapt their strategy to a situation still affected by the pandemic.\u00a0Net Affinity\u00a0and\u00a0Hospitality Net\u00a0published their 2021 roundups focused on the hotel industry, within which trends and predictions have been analysed and, in most cases, reconfirmed. We present the\u00a0most<\/p>\n","protected":false},"author":7,"featured_media":8740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021 hospitality roundup in 5 bullet points | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/2021-hospitality-roundup-in-5-bullet-points\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021 hospitality roundup in 5 bullet points | Twissen\" \/>\n<meta property=\"og:description\" content=\"Many trends in the hospitality industry that\u00a0we observed in 2020\u00a0reaffirmed also in the following year, forcing hoteliers to adapt their strategy to a situation still affected by the pandemic.\u00a0Net Affinity\u00a0and\u00a0Hospitality Net\u00a0published their 2021 roundups focused on the hotel industry, within which trends and predictions have been analysed and, in most cases, reconfirmed. 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