{"id":8787,"date":"2021-11-25T19:39:50","date_gmt":"2021-11-25T18:39:50","guid":{"rendered":"https:\/\/twissen.com?p=8787"},"modified":"2022-02-10T19:52:09","modified_gmt":"2022-02-10T18:52:09","slug":"hybrid-offers-the-future-of-hospitality","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/hybrid-offers-the-future-of-hospitality\/","title":{"rendered":"Hybrid offers: the future of hospitality \u00a0"},"content":{"rendered":"<p>Smart working\u00a0is gaining momentum in the wake of the Covid-19 pandemic.\u00a0<a href=\"https:\/\/www.wallstreetitalia.com\/smart-working-diventera-strutturale-nel-2021-il-16-degli-italiani-lavorera-da-casa\/\" target=\"_blank\" rel=\"noopener noreferrer\">In 2021, 16% of Italian workers will continue to work remotely<\/a>.\u00a0<a href=\"https:\/\/owllabs.eu\/state-of-remote-work\/2021?utm_campaign=State%20of%20Remote%20Work%202021&amp;utm_source=feedly&amp;utm_medium=native\">In America, 84% of those surveyed in\u00a0favour\u00a0of smart working<\/a>\u00a0say they are willing to accept a 5% pay cut to continue remote working. The benefits of remote working are many: improved\u00a0work-life balance, more space for\u00a0self-care, hobbies and family. As well as increased work autonomy, flexibility and consequent productivity.<\/p>\n<p>Interesting business opportunities for the\u00a0hospitality\u00a0industry emerge, which should consider the emerging target of\u00a0<a href=\"https:\/\/www.4hoteliers.com\/features\/article\/14112\" target=\"_blank\" rel=\"noopener noreferrer\">digital nomads as a big opportunity to recover from the economic downturn caused by the pandemic<\/a>. The so-called\u00a0workation\u00a0travelers\u00a0don\u2019t care about the classic seasonality of the tourism industry, being only interested in long stays and in working safely from\u00a0appealing locations, together with other professionals. Being able to satisfy this segment leads to great revenues. Hotels are already specialized in hospitality and additional services, together with dining and drinking facilities, but they should adapt their spaces to the new customers\u2019 needs.<\/p>\n<p>Colliers\u00a0describes\u00a0Hybrid Hospitality\u00a0hotels as providers of pleasant and inspiring workspace supported by good services by day, and hotel rooms by night. They should respect some core qualities, such as:<\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Closed-off focus rooms, meeting rooms and\u00a0co-working\u00a0spaces;<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">A general lounge room for\u00a0networking\u00a0and\u00a0socializing;<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Hotel rooms suitable as\u00a0workspaces;<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-aria-posinset=\"4\" data-aria-level=\"1\">Good services and\u00a0facilities;<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Providing daily work\u00a0flexibility;<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">A\u00a0hospitality-first\u00a0experience;<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\">An inspiring and dynamic environment.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.hospitalitynet.org\/news\/4103908.html\" target=\"_blank\" rel=\"noopener noreferrer\">Many hotels all around the world have already started to provide offers for this new trend<\/a>, with good results. The pioneer of\u00a0hybrid hospitality\u00a0was\u00a0<a href=\"https:\/\/livezoku.com\/amsterdam\/work\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zoku<\/a>\u00a0in Amsterdam, which provides inspiring\u00a0co-working\u00a0spaces as well as private\u00a0WorkLofts.<\/p>\n<p><a href=\"https:\/\/group.accor.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Accor<\/a>\u00a0also launched his own\u00a0<b>co-working brand<\/b>,\u00a0<a href=\"https:\/\/group.accor.com\/en\/brands\/coworking\/wojo\" target=\"_blank\" rel=\"noopener noreferrer\">WOJO<\/a>, implementing workspaces in their hotels all around Europe.<\/p>\n<p>In addition,\u00a0<a href=\"https:\/\/www.webitmag.it\/airbnb-le-novita-riguardano-remote-working-flessibilita-e-soggiorni-piu-lunghi_147159\/\" target=\"_blank\" rel=\"noopener noreferrer\">Airbnb includes in the Winter Release<\/a>\u00a0some filters for the better evaluation of a place as\u00a0<b>&#8216;remote working approved&#8217;<\/b>.<\/p>\n<p>At <strong>Twissen<\/strong>, we observed how implementing hybrid offers can create additional value for hotels and increase performance due to the rapidly growing target group. Hybrid hospitality also generates benefits for smart working residents who will be able to access hotel workspaces for very flexible periods of time and, in the best cases, at favourable prices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart working\u00a0is gaining momentum in the wake of the Covid-19 pandemic.\u00a0In 2021, 16% of Italian workers will continue to work remotely.\u00a0In America, 84% of those surveyed in\u00a0favour\u00a0of smart working\u00a0say they are willing to accept a 5% pay cut to continue remote working. The benefits of remote working are many: improved\u00a0work-life balance, more space for\u00a0self-care, hobbies<\/p>\n","protected":false},"author":7,"featured_media":8707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hybrid offers: the future of hospitality \u00a0 | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/hybrid-offers-the-future-of-hospitality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybrid offers: the future of hospitality \u00a0 | Twissen\" \/>\n<meta property=\"og:description\" content=\"Smart working\u00a0is gaining momentum in the wake of the Covid-19 pandemic.\u00a0In 2021, 16% of Italian workers will continue to work remotely.\u00a0In America, 84% of those surveyed in\u00a0favour\u00a0of smart working\u00a0say they are willing to accept a 5% pay cut to continue remote working. 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