{"id":6617,"date":"2017-05-15T13:33:16","date_gmt":"2017-05-15T11:33:16","guid":{"rendered":"http:\/\/twissen.com\/?p=2199\/"},"modified":"2022-01-21T11:30:03","modified_gmt":"2022-01-21T10:30:03","slug":"generation-z-impacts-on-families-travel-choices","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/generation-z-impacts-on-families-travel-choices\/","title":{"rendered":"Generation Z impacts on families travel choices"},"content":{"rendered":"

Lately, Millennials\u00a0have been\u00a0one of the most promising targets, namely the generation born between the first half of the 80s and the first half of the 90s. As we have already reported, their travel habits tend to prioritise the experiential component, spending of 1 or 2 weeks each holidays, which allows an immersion in the local culture.<\/a><\/p>\n

Over the years, a new generation started to influence the Travel & Tourism industry, namely the so-called Gen Z, which includes the young people born starting from\u00a0the second half of the 90s. Even if, according to the Allied Market Research<\/a>‘s data, Millennials are worth 200 billion dollars for the Travel & Tourism industry, Gen Zs are going to represent 40% of all consumers by 2020.\u00a0<\/strong><\/p>\n

According to the Virtuoso<\/a>‘s “2017 Luxe Report”, the Gen Z preferences will represent one of the most important factors which are going to impact the families’ travel choices in 2017. Moreover, Virtuoso registered that the first 5 top destinations for the summer period will be Italy, Mexico, Hawaii, Florida and England, and a particular attention is paid to the local culture and to adventure tourism<\/strong>. In detail, Virtuoso drew up a list of the motivations which can possibly influence their families’ travels:<\/p>\n