{"id":6610,"date":"2016-10-20T09:20:32","date_gmt":"2016-10-20T07:20:32","guid":{"rendered":"http:\/\/twissen.com\/?p=722"},"modified":"2022-02-10T12:08:49","modified_gmt":"2022-02-10T11:08:49","slug":"lgbt-tourism-in-italy-is-growing-higher","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/lgbt-tourism-in-italy-is-growing-higher\/","title":{"rendered":"LGBT tourism in Italy is growing higher"},"content":{"rendered":"<p>With interesting percentages of growth, LGBT is one of the most profitable segments of the Travel &amp; Tourism industry in recent years, both for turnovers and for the average expense.<\/p>\n<p>The reports presented at <a href=\"http:\/\/www.ttgincontri.it\/\">TTG Incontri in Rimini<\/a>, elaborated by the <a href=\"http:\/\/www.sondersviaggi.com\/\">Sonders &amp; Beach<\/a> group, in collaboration with the Italian Association for Gay and Lesbian Tourism <strong>(<a href=\"http:\/\/www.aitgl.org\/\">AITGL<\/a>)<\/strong> and with the <strong><a href=\"https:\/\/www.iglta.org\/\">International Gay &amp; Lesbian Travel Association<\/a> (IGLTA)<\/strong>, describe a dynamic segment in Italy.<\/p>\n<p>Italy this year is the favourite destination of the Italian LGBT segment (51%), which generates a turnover of 2.7 billion euros. The following preferences go to Spain (26%), in particular to the city of Barcelona which is considered to be <b>gay-friendly<\/b>, and Greece with Mykonos (11%). Outside Europe, USA keep on being the favourite destination.<\/p>\n<p>The Italian LGBT tourists have an elevated education level and higher income\u00a0than the average. They spend an average of 800 euros for a 9-days holiday, and of 235 euros per person for a weekend. The length of their stay is usually longer than the Italian average, with a 67% of people who stay in a tourism destination for more than 5 days, if compared to a 42% of the Italian average.<\/p>\n<p>&#8220;<em>The LGBT segment appears to be very social and attentive to new technologies, following the trends of the <b>sharing economy<\/b><\/em>&#8221; says Alessio Virgili, President of AITGL, to <b>Twissen<\/b>. For example, the 28% of LGBT tourists uses short-rentals\u00a0platforms like <a href=\"https:\/\/www.airbnb.it\/\">Airbnb<\/a>. To obtain information about long-length travels and holidays, the favourite channel is the Internet (67%), followed by specialised magazines and paper guides (16%). For short holidays, the 64% of them entrusts the advice of friends and relatives. Considering the purchase process, they choose the direct booking with the hotel (41%). For long holidays, they entrust travel agents and tour operators (16%) and booking websites (27%).<\/p>\n<p>The main travel motivations\u00a0are relax and wellness (41%), culture (32%), nature (25%) and fun (17%) which results to be more popular among the male tourists. The gay-friendly connotation of\u00a0a destination influences the choice of a LGBT tourist. In fact, the keyword seems to be &#8220;welcome&#8221;, as also reported by <a href=\"https:\/\/www.virginholidays.co.uk\/\">Virgin Holidays<\/a>, which affirms that the 63% of British LGBTs would refuse to travel to &#8220;unfriendly&#8221; destinations.<\/p>\n<p>Madrid will be the hosting city of the <b>World Pride 2017<\/b>, and during the London WTM we will have the chance to get to know more opportunities visiting the LGBT Village.<\/p>\n<p>&#8212;&#8211;<\/p>\n<p><i>The aim of the Italian association for<\/i><i>\u00a0<\/i><i>gay and lesbian tourism (AITGL) is representing the Italian LGBT Travel &amp; Tourism industry at an international level. It adheres to the International Gay &amp; Lesbian Travel Association, affiliate member of UNWTO.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With interesting percentages of growth, LGBT is one of the most profitable segments of the Travel &amp; Tourism industry in recent years, both for turnovers and for the average expense. The reports presented at TTG Incontri in Rimini, elaborated by the Sonders &amp; Beach group, in collaboration with the Italian Association for Gay and Lesbian<\/p>\n","protected":false},"author":3,"featured_media":6858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LGBT tourism in Italy is growing higher | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/lgbt-tourism-in-italy-is-growing-higher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LGBT tourism in Italy is growing higher | Twissen\" \/>\n<meta property=\"og:description\" content=\"With interesting percentages of growth, LGBT is one of the most profitable segments of the Travel &amp; Tourism industry in recent years, both for turnovers and for the average expense. 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