{"id":560,"date":"2016-07-17T15:47:40","date_gmt":"2016-07-17T13:47:40","guid":{"rendered":"http:\/\/twissen.com\/?p=560"},"modified":"2022-02-10T12:06:26","modified_gmt":"2022-02-10T11:06:26","slug":"culture-and-tradition-new-levers-of-international-tourism","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/destinations\/culture-and-tradition-new-levers-of-international-tourism\/","title":{"rendered":"Culture and tradition: new levers of international tourism"},"content":{"rendered":"

According to 2015 Resonance Report “Portrait of the US international leisure traveler”<\/a>, nowadays the 27% of the international travellers coming from the USA is represented by “sophisticated explorers”. Their first motivation to travel is exploring<\/strong> new cultures and their traditions during leisure travels.”
\nMost of them are interested in visiting cultural attractions (95%) and in learing new things (94%).<\/p>\n

Cultural holidays are no longer\u00a0just\u00a0a guided visit to the main monuments or to art cities. It is a new way to come close to the places and people who live there. This type of guest looks for new stories, traditions and habits of the locals.<\/p>\n

The static tale of the events which happened in a certain place are being replaced now by real life stories and anecdotes. It is a totally different way to approach<\/strong> a holiday, and it requires a deep knowledge of the territory and of the locals, not only of the history that can be read in books.<\/p>\n

At Twissen, we notice that this kind of demand has a significant impact on the tourism offer.<\/p>\n