{"id":443,"date":"2016-09-27T12:54:31","date_gmt":"2016-09-27T10:54:31","guid":{"rendered":"http:\/\/twissen.com\/?p=443"},"modified":"2022-01-21T11:33:00","modified_gmt":"2022-01-21T10:33:00","slug":"millennials-spiritual-eng","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/millennials-spiritual-eng\/","title":{"rendered":"European millennials expect an immersion in local life while travelling"},"content":{"rendered":"<p>Youth travel has grown rapidly in recent decades as living standards in developing countries have risen.<\/p>\n<p>A recent analysis on a sample of 600 individuals carried out by the <a href=\"http:\/\/www.spirityouth.eu\/\">Spirit Youth<\/a> project financed under the EU Programme <a href=\"https:\/\/ec.europa.eu\/easme\/en\/cosme\">COSME 2014-2020<\/a> reveals that, on one hand,\u00a0millennials&#8217;\u00a0travels tend to last a duration of\u00a02-weeks. On the other hand, they last quite a long duration \u2013 1-2 months,\u00a0which allows a deep contact with local people and an immersion in their\u00a0everyday life.<\/p>\n<p>The results show that millennials\u00a0are\u00a0interested in unexpected backpack trips concerning intercultural exchange, active immersion, engagement with the local sport practices and leisure activities, and contact with the natural environment.<\/p>\n<p>They definitely choose low cost transport services\u00a0and sharing facilities &#8211; accommodation at the local\u2019s, youth hostels.<\/p>\n<p>Concerning the activities related to spirituality, that is the focus of the project, millennials mainly prefer to undertake the following:<\/p>\n<ul>\n<li data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Connect with nature: 73.30%<\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Visit sacred places: 56.25%<\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Visit memorial places: 52.20%<\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Visit a religious edifice (Church, Monastery, Temple, Mosque&#8230;): 46%<\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Attend interdialogue\u00a0programs: 37.70%<\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Participate in retreats (yoga, detox, healthy food&#8230;): 36.15%<\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Pilgrimage to\u00a0a sacred place: 19%<\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Attend religious services: 14%<\/li>\n<li data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Participate in an organized tour related with religious activities: 9.50%<\/li>\n<\/ul>\n<p>Favourite destinations or activities that they consider spiritual are:<\/p>\n<ul>\n<li data-listid=\"2\" data-aria-posinset=\"8\" data-aria-level=\"1\">The Way of St James (Santiago de Compostela, Spain)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"9\" data-aria-level=\"1\">Yoga, hiking, sports<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"10\" data-aria-level=\"1\">Jerusalem,\u00a0Mecca<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"11\" data-aria-level=\"1\">France (Mont St Michel, Lourdes)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"12\" data-aria-level=\"1\">Italy (Vatican, Rome\u2026)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"13\" data-aria-level=\"1\">South Asia (India, Thailand, Tibet\u2026)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"14\" data-aria-level=\"1\">Portugal (Fatima)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"15\" data-aria-level=\"1\">Spain (Barcelona, Montserrat, Catalonia)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"16\" data-aria-level=\"1\">Nature (mountains, deserts, forests\u2026)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"17\" data-aria-level=\"1\">Medjugorje\u00a0(Bosnia and Erzegovina)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"18\" data-aria-level=\"1\">Turkey (Istanbul)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"19\" data-aria-level=\"1\">Latin America (Peru)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"19\" data-aria-level=\"1\">British islands (Stonehenge)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"19\" data-aria-level=\"1\">Poland (Krakow)<\/li>\n<li data-listid=\"2\" data-aria-posinset=\"19\" data-aria-level=\"1\">Greece (Meteora)<\/li>\n<\/ul>\n<p>They equally prefer going\u00a0on a trip alone (31%), with friends (30.40%) or with their partner (30%), but not with their family (only 9%).<\/p>\n<p>&#8212;&#8212;&#8212;-<\/p>\n<p><em><strong>The Spirit Youth Project\u00a0<\/strong><\/em><\/p>\n<p><em>The project aim\u00a0is to offer a transnational spiritual tourism product, which will attract mainly but not only the youth tourism market. The product consists on an itinerary which crosses several European countries. The leitmotiv of these countries\u00a0is\u00a0the common theme of spirituality, understood in a global sense. The memory sites proposed in the itinerary include both natural resources and landscapes, and cultural and heritage sites which fit into the spirituality concept already described (retirement, creative tourism activities, personal development courses&#8230;). The specificity of this\u00a0offer is that it\u00a0must be available during the medium and low season.<\/em><\/p>\n<p><em>The project is run through a partnership of diverse\u00a0European organisations. The complete list can be found below:<\/em><\/p>\n<ul>\n<li data-listid=\"3\" data-aria-posinset=\"4\" data-aria-level=\"1\"><em><a href=\"http:\/\/www.spirityouth.eu\/page\/necstour\">Network of European Regions for Competitive and Sustainable Tourism Asbl (NECSTouR), Belgium<\/a><\/em><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"5\" data-aria-level=\"1\"><em><a href=\"http:\/\/www.spirityouth.eu\/page\/universitat-de-girona-udg\">Universitat de Girona (UdG), Spain<\/a><\/em><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"6\" data-aria-level=\"1\"><em><a href=\"http:\/\/www.spirityouth.eu\/page\/stichting-vvv-zuid-limburg-netherlands\">Stichting VVV Zuid-Limburg,\u00a0Netherlands<\/a><\/em><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"7\" data-aria-level=\"1\"><em><a href=\"http:\/\/www.spirityouth.eu\/page\/comune-di-prato-italy\">Comune di Prato, Italy<\/a><\/em><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"8\" data-aria-level=\"1\"><em><a href=\"http:\/\/www.spirityouth.eu\/page\/eurocircle-france\">Eurocircle, France<\/a><\/em><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"9\" data-aria-level=\"1\"><em><a href=\"http:\/\/www.spirityouth.eu\/page\/larsa-spain\">LARSA, Spain<\/a><\/em><\/li>\n<li data-listid=\"3\" data-aria-posinset=\"10\" data-aria-level=\"1\"><em><a href=\"http:\/\/www.spirityouth.eu\/page\/equotube-sc-italy\">Equotube SC, Italy\u202f<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Youth travel has grown rapidly in recent decades as living standards in developing countries have risen. A recent analysis on a sample of 600 individuals carried out by the Spirit Youth project financed under the EU Programme COSME 2014-2020 reveals that, on one hand,\u00a0millennials&#8217;\u00a0travels tend to last a duration of\u00a02-weeks. On the other hand, they<\/p>\n","protected":false},"author":2,"featured_media":444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>European millennials expect an immersion in local life while travelling | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/millennials-spiritual-eng\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European millennials expect an immersion in local life while travelling | Twissen\" \/>\n<meta property=\"og:description\" content=\"Youth travel has grown rapidly in recent decades as living standards in developing countries have risen. 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