{"id":3834,"date":"2021-10-14T12:21:33","date_gmt":"2021-10-14T10:21:33","guid":{"rendered":"http:\/\/twissen.com\/?p=3834\/"},"modified":"2022-01-21T11:20:47","modified_gmt":"2022-01-21T10:20:47","slug":"european-tourists-travel-etc-recommendations","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/european-tourists-travel-etc-recommendations\/","title":{"rendered":"European tourists back to travel. Read the new ETC&#8217;recommendations"},"content":{"rendered":"<p>The report \u201c<a href=\"https:\/\/etc-corporate.org\/reports\/monitoring-sentiment-for-domestic-and-intra-european-travel-wave-8\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monitoring Sentiment for Domestic and Intra-European Travel &#8211; Wave 8<\/a>\u201d, published by the<a href=\"https:\/\/etc-corporate.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"> European Travel Commission (ETC)<\/a> in September 2021, highlights a high travel sentiment, with <b>68% of Europeans planning to travel between July 2021 and January 2022<\/b>; in fact, 54% of them are more optimistic and confident thanks to the vaccine and the EU digital COVID-19 certificate which is contributing to the increase of bookings.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-3841 aligncenter\" src=\"https:\/\/twissen.com\/wp-content\/uploads\/2021\/10\/Immagine-2021-10-12-112431-1-300x152.png\" alt=\"\" width=\"764\" height=\"387\" srcset=\"https:\/\/twissen.com\/wp-content\/uploads\/2021\/10\/Immagine-2021-10-12-112431-1-300x152.png 300w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/10\/Immagine-2021-10-12-112431-1-768x389.png 768w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/10\/Immagine-2021-10-12-112431-1-900x455.png 900w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/10\/Immagine-2021-10-12-112431-1.png 1024w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Figure 1. Question n.3 &#8220;Which factors will make you feel more confident to start planning a trip in the next months within Europe?&#8221;, Top travel confidence booster, from MONITORING SENTIMENT FOR DOMESTIC AND INTRA-EUROPEAN TRAVEL &#8211; WAVE 8, slide 39<\/em><\/p>\n<p>Recommendations for <b>destinations<\/b>:<\/p>\n<ul>\n<li>Destinations should maintain their focus on <b>countries that top the vaccination uptake list<\/b> and on <b>age groups with a high share of fully vaccinated consumers<\/b>.<\/li>\n<li>Destinations should further enhance strict health &amp; safety protocols and <b>highlight their positive performance<\/b> in limiting the spread of COVID-19 in response to travellers\u2019 acute concerns about destinations\u2019 COVID-19 case levels and effective management of the pandemic.<\/li>\n<li>With increasing interest in <b>road trips and in outdoor holidays<\/b>, destinations could co-create <b>themed intra-regional car routes<\/b> based on visitors\u2019 interests to help <b>disperse visitor flows and build inter-regional tourism partnerships<\/b>.<\/li>\n<li>Responding to Europeans\u2019 taste for 4-6-night city breaks, urban destinations can <b>promote indepth experiences<\/b>, such as <b>local cultural events, multi-day workshops and day trips<\/b> to nearby places to attract longer stays that result in greater economic contributions<\/li>\n<\/ul>\n<p>Recommendations for <b>businesses<\/b>:<\/p>\n<ul>\n<li>Businesses could offer early-bird deals for Q4 2021 that focus on <b>driving-distance audiences<\/b> and that have <b>flexible booking terms<\/b>.<\/li>\n<li><b>Businesses catering for families<\/b> should highlight their offer as a way to spend <b>quality time together and re-connect<\/b>, while <b>businesses focusing on couples<\/b> should spotlight <b>romantic leisure time<\/b> and enjoying life in a <b>relaxing environment<\/b>.<\/li>\n<li>Hotels should focus on <b>short booking windows<\/b>, as 44% of \u2018early-bird\u2019 travellers have chosen where they want to go but have not yet booked their accommodation.<\/li>\n<li><b>Utilising unsold room inventory<\/b> through negotiating with carefully selected content creators could be a way <b>for independent hotels and resorts<\/b> to further communicate their brand, provide engaging content and drive direct sales.<\/li>\n<li>In response to <b>declining interest in air travel<\/b>, aviation stakeholders should <b>promote last-minute deals, flexible cancellation policies and the strict implementation of health &amp; safety protocols<\/b> at airports and in-flight<\/li>\n<\/ul>\n<p>The report highlights that the top 3 factors boosting travellers\u2019 confidence for the next two months are <b>getting vaccinated, pre-travel COVID-19 tests<\/b> and <b>destinations\u2019 effectiveness in managing COVID-19<\/b>.<\/p>\n<p>Download the <a href=\"https:\/\/etc-corporate.org\/reports\/monitoring-sentiment-for-domestic-and-intra-european-travel-wave-8\/\" target=\"_blank\" rel=\"noopener noreferrer\">ETC&#8217;s report here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest ETC&#8217;s market survey highlights the intentions of European travelers and the renewed propensity to travel between the end of 2021 and the beginning of 2022. Here are some recommendations for destinations and businesses that want to adapt their strategic actions to the trends of a more optimistic scenario<\/p>\n","protected":false},"author":7,"featured_media":3845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>European tourists back to travel. Read the new ETC&#039;recommendations | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/european-tourists-travel-etc-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European tourists back to travel. 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