{"id":3723,"date":"2021-08-19T09:18:08","date_gmt":"2021-08-19T07:18:08","guid":{"rendered":"http:\/\/twissen.com\/?p=3723\/"},"modified":"2022-01-21T11:20:48","modified_gmt":"2022-01-21T10:20:48","slug":"etc-recommendations-ntos-sustainability-digital-transformation","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/etc-recommendations-ntos-sustainability-digital-transformation\/","title":{"rendered":"ETC\u2019s Recommendations for NTOs in the name of Sustainability and Digital Transformation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/etc-corporate.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">European Travel Commission<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><b>ETC<\/b><span style=\"font-weight: 400;\">) published a report named \u201c<\/span><a href=\"https:\/\/etc-corporate.org\/reports\/the-changing-tourism-environment-and-its-impact-on-the-work-of-ntos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The changing tourism environment and its impact on the work of NTOs<\/span><\/a><span style=\"font-weight: 400;\">\u201d, which on the one hand analyses the effects of the Covid-19 pandemic on National Tourism Organisations (<\/span><b>NTOs<\/b><span style=\"font-weight: 400;\">), on the other hand, it provides insights and recommendations for <\/span><b>sustainable tourism development<\/b><span style=\"font-weight: 400;\">, to help ensure life improvement for local communities and respect for the environment while still providing great experiences to tourists.<br \/>\n<\/span><span style=\"font-weight: 400;\">The pandemic changed NTOs\u2019 focus on different priorities, including domestic marketing, crisis management, providing support for SMEs and <\/span><b>developing digital solutions.<\/b><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7202\" src=\"https:\/\/twissen.com\/wp-content\/uploads\/\/home3\/stwissea\/public_html\/wp-content\/uploads\/2021\/08\/IMG_1321-300x168.jpg\" alt=\"\" width=\"966\" height=\"541\" srcset=\"https:\/\/twissen.com\/wp-content\/uploads\/2021\/08\/IMG_1321-300x168.jpg 300w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/08\/IMG_1321-1024x573.jpg 1024w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/08\/IMG_1321-768x429.jpg 768w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/08\/IMG_1321-1536x859.jpg 1536w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/08\/IMG_1321-2048x1145.jpg 2048w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/08\/IMG_1321-350x195.jpg 350w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/08\/IMG_1321-900x503.jpg 900w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><br \/>\n<em><span style=\"font-weight: 400;\">Figure 1.\u00a0 ETC\u2019s Vision and Framework for Action for Europe\u2019s NTOs, 2021-2030\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Figure 1 shows \u201cThe ETC Vision for Europe\u2019s NTOs\u201d , followed by a related set of strategic objectives which contribute to most of the <\/span><a href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/bringing-sustainable-tourism-out-niche-into-mainstream\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UN Sustainable Development Goals<\/span><\/a><span style=\"font-weight: 400;\">.<br \/>\n<\/span><span style=\"font-weight: 400;\">NTOs, whose role as leaders and coordinators of the tourism sector is strongly highlighted in the report, have to focus their vision for the 2020s on <strong>three key aspects<\/strong>:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">sustainability in the long-term<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">strong destination management processes and practices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">digital transformation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This last point, reported also as \u201csmart tourism\u201d, involves the implementation of new digital applications to <\/span><b>improve efficiency, sustainability, and integration<\/b><span style=\"font-weight: 400;\"> within the whole sector. The benefits of technological improvements are multiple: improved intelligence for destination management\u2019s policy and planning, more efficient use of resources, more efficient in-destination transports, better marketing and sales operations, enhanced visitor experience.<br \/>\n<\/span><strong>The first step to smart tourism, according to the ETC, should be the creation and implementation of a detailed plan for digital transformation, <\/strong><b>in collaboration with government departments and agencies and consistently with other sectors<\/b><span style=\"font-weight: 400;\">. Of course, the NTO itself has to go through the process of digital transformation to show its leadership and inspire other players of the tourism sector.<br \/>\n<\/span><span style=\"font-weight: 400;\">Tourism organisations at national, regional and local level <\/span>should<b> cooperate to establish a common platform for tourism applications<\/b><span style=\"font-weight: 400;\">, as well as a common data hub to collect data from multiple sources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>Twissen<\/b><span style=\"font-weight: 400;\">, we observed that the creation of new partnerships between public and private stakeholders as well as among destinations, together with data collection, are critical for those NTOs and DMOs who want to quickly recover and build a long-term sustainable strategy. Moreover, <\/span><a href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/reskilling-upskilling-tourism-need-business-opportunity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">as we already reported<\/span><\/a><span style=\"font-weight: 400;\">, now more than ever, the digital transformation process in the tourism sector requires reskilling and upskilling programmes engaging education and training institutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download the full ETC report <\/span><a href=\"https:\/\/etc-corporate.org\/reports\/the-changing-tourism-environment-and-its-impact-on-the-work-of-ntos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Travel Commission released a report to propose a common vision for European NTOs. Focus is on sustainability and digital transformation processes.<\/p>\n","protected":false},"author":7,"featured_media":7204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[125],"tags":[860,868],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ETC\u2019s Recommendations for NTOs in the name of Sustainability and Digital Transformation | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/etc-recommendations-ntos-sustainability-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ETC\u2019s Recommendations for NTOs in the name of Sustainability and Digital Transformation | Twissen\" \/>\n<meta property=\"og:description\" content=\"The European Travel Commission released a report to propose a common vision for European NTOs. 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