{"id":3708,"date":"2021-07-29T09:09:45","date_gmt":"2021-07-29T07:09:45","guid":{"rendered":"http:\/\/twissen.com\/?p=3708\/"},"modified":"2022-01-21T11:20:48","modified_gmt":"2022-01-21T10:20:48","slug":"hybrid-events-post-pandemic-evolution","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/tech-en\/hybrid-events-post-pandemic-evolution\/","title":{"rendered":"Hybrid Events: The Post Pandemic Evolution"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Covid-19 pandemic forced people all around the world to adapt to a completely different life. To prevent infections, in-person activities and events were suspended, postponed or limited. Now, with the vaccination campaign underway, what will be the new normal?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The MICE sector was largely affected by the economic damages caused by the coronavirus pandemic. Venues had to reorganize themselves, in order to ensure the safety of both staff and guests. Live events were only possible with the <\/span><b>highest standards of cleaning protocols, daily rapid PCR tests and contactless solutions<\/b><span style=\"font-weight: 400;\">. This situation has also <\/span><b>accelerated technological development and the emergence of digital and hybrid events<\/b><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4103386.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Experts think this trend will be relevant even in the future, when face-to-face events start up again.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Indeed, there are several advantages related to hybrid events<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The audience increases since it includes both in person attendees as well as participants from all around the world who virtually join them;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The content could be recorded and be now available on several online platforms;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Without geographical restrictions, events are more <\/span><b>cost-effective<\/b><span style=\"font-weight: 400;\">, <\/span><b>sustainable<\/b><span style=\"font-weight: 400;\"> and <\/span><b>inclusive<\/b><span style=\"font-weight: 400;\">; <\/span><b>they allow better data collection<\/b><span style=\"font-weight: 400;\"> and interaction with partners and guests even after the event, facilitating networking processes and increasing the impact.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/dragontrail.com\/resources\/blog\/what-you-need-to-know-about-the-recovery-of-business-travel\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Business events and meetings are also concerned by these changes,<\/span><\/a><span style=\"font-weight: 400;\"> since they are addressing the recent challenges. Particularly, businesses willing to organise effective events in the pandemic era have to<\/span><a href=\"http:\/\/twissen.com\/it\/destinazioni-turistiche\/dmc-montello-patentino-ospitalita-2021-terzo-incontro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> focus on the following concepts<\/span><\/a><span style=\"font-weight: 400;\">: <\/span><b>small scale, outdoor spaces, closer contact with nature<\/b><span style=\"font-weight: 400;\">. Furthermore, in order to reach a wider audience, they must be organised in hybrid format with the adoption of technological instruments. Moreover, considering the uncertainty of international travels, investing in hybrid conventions is necessary to accelerate the recovery of an industry that is <\/span><a href=\"https:\/\/www.zoho.com\/expense\/articles\/business-travel-after-covid-19.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">suffering a loss in revenues of $ 820.7 billion<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While in the pre pandemic era 71% of organizers declared they weren\u2019t interested, currently <\/span><a href=\"https:\/\/www.pcma.org\/hybrid-events-expected-double-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">65% of them are considering holding hybrid events<\/span><\/a><span style=\"font-weight: 400;\">. Of course, event marketers need to be aware of <\/span><a href=\"https:\/\/marketingtechnews.net\/news\/2021\/jun\/24\/creating-the-right-strategy-for-virtual-and-hybrid-events\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">new challenges<\/span><\/a><span style=\"font-weight: 400;\">, such as how to maintain the audience engagement or how to run virtual events by effectively exploiting digital platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>Twissen<\/b><span style=\"font-weight: 400;\">, we observed that organisers and guests are eager to attend face-to-face events, which implies that virtual solutions do not have the capacity to replace human contact. However, players of the travel &amp; tourism industry embracing hybrid alternatives will have the opportunity to increase their audience and visibility, as well as the events\u2019 impacts, while integrating in-person meetings with online solutions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hybrid Events: a solution for MICE sector&#8217;s recovery as well as an opportunity to increase audience, visibility and engagement<\/p>\n","protected":false},"author":7,"featured_media":7201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hybrid Events: The Post Pandemic Evolution | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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