{"id":3637,"date":"2021-06-17T08:42:15","date_gmt":"2021-06-17T06:42:15","guid":{"rendered":"http:\/\/twissen.com\/?p=3637\/"},"modified":"2022-01-21T11:23:35","modified_gmt":"2022-01-21T10:23:35","slug":"booking-com-2021-sustainable-travel-report-pandemic-effect-generating-mindful-travel","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/booking-com-2021-sustainable-travel-report-pandemic-effect-generating-mindful-travel\/","title":{"rendered":"Booking.com 2021 Sustainable Travel Report: the pandemic effect generating mindful travel"},"content":{"rendered":"<p><span data-contrast=\"auto\">We have lately\u00a0<\/span><a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/pandemic-trends-expected-reshape-future-travel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">reported<\/span><\/a><span data-contrast=\"auto\">\u00a0how the COVID-19 pandemic is reshaping the way people travel and their decision-making process. Indeed, the effects of irresponsible practices in the tourism sector have become always more visible, leading\u00a0critical\u00a0actors in the field, such as the\u00a0<\/span><a href=\"https:\/\/www.unwto.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">UNWTO<\/span><\/a><span data-contrast=\"auto\">\u00a0and the <a href=\"https:\/\/etc-corporate.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">ETC<\/a>, to identify sustainability as the key<\/span><span data-contrast=\"auto\">\u00a0element\u00a0and prerequisite\u00a0for a\u00a0<\/span><a href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/bringing-sustainable-tourism-out-niche-into-mainstream\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Responsible Recovery<\/span><\/a><span data-contrast=\"none\">\u00a0of the sector<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The recently published\u00a0<\/span><a href=\"https:\/\/globalnews.booking.com\/bookingcoms-2021-sustainable-travel-report-affirms-potential-watershed-moment-for-industry-and-consumers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">2021 Sustainable Travel Report<\/span><\/a><span data-contrast=\"auto\">\u00a0by\u00a0<\/span><a href=\"https:\/\/www.booking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Booking.com<\/span><\/a><span data-contrast=\"auto\">\u00a0indicates that\u00a0\u201cthe events of 2020 could be a crucial tipping point for travellers to truly commit to their own sustainable journey, both at home and during their trips\u201d:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"2021\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">83% of global travellers think sustainable travel is vital<\/span><\/b><span data-contrast=\"auto\">, in particular,\u00a061%\u00a0say\u00a0the pandemic has made them want to travel more sustainably in the future\u00a0(as regards Italy,\u00a057%\u00a0of travellers involved in the survey)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"2021\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">84% of travellers want to reduce general waste<\/span><\/b><span data-contrast=\"auto\">\u00a0on future trips (as regards\u00a0Italy, 89% of travellers involved in the survey)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"2021\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">73%<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">would be more likely to<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">choose an accommodation implementing sustainability<\/span><\/b><span data-contrast=\"auto\">\u00a0practices.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7194 aligncenter\" src=\"https:\/\/twissen.com\/wp-content\/uploads\/\/home3\/stwissea\/public_html\/wp-content\/uploads\/2021\/06\/210617_Booking_report-300x123.png\" alt=\"\" width=\"849\" height=\"348\" srcset=\"https:\/\/twissen.com\/wp-content\/uploads\/2021\/06\/210617_Booking_report-300x123.png 300w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/06\/210617_Booking_report-1024x421.png 1024w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/06\/210617_Booking_report-768x316.png 768w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/06\/210617_Booking_report-900x370.png 900w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/06\/210617_Booking_report.png 1338w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/p>\n<p><span data-contrast=\"auto\">Thus, the mission of supporting and enabling a sustainable recovery and development of the tourism &amp; travel industry is being pursued also by Booking.com, which\u00a0<\/span><a href=\"https:\/\/www.gstcouncil.org\/booking-com-2021-sustainable-travel-report\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">is currently rolling out a programme<\/span><\/a><span data-contrast=\"auto\">\u00a0for properties taking the next steps towards sustainability, in addition to displaying over 30 certifications provided by the\u00a0<\/span><a href=\"https:\/\/www.gstcouncil.org\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">GSTC<\/span><\/a><span data-contrast=\"auto\">\u00a0(<\/span><b><span data-contrast=\"auto\">Global Sustainable Tourism Council<\/span><\/b><span data-contrast=\"auto\">).\u00a0<\/span><br \/>\n<a href=\"https:\/\/drive.google.com\/file\/d\/1-pS2S9O5OzVIDUOj7IXsUhLfy0zRsk9_\/view\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">GSTC Criteria for Hotels<\/span><\/a><span data-contrast=\"auto\">\u00a0include\u00a0several\u00a0indicators of performance, divided into four pillars:<\/span><br \/>\n<span data-contrast=\"auto\"><strong>A<\/strong> Demonstrate effective sustainable management,<\/span><br \/>\n<span data-contrast=\"auto\"><strong>B<\/strong>\u00a0Maximize social and economic benefits to the local community and\u00a0minimize negative impacts,<\/span><br \/>\n<span data-contrast=\"auto\"><strong>C<\/strong>\u00a0Maximize benefits to cultural heritage and minimize negative\u00a0impacts,<\/span><br \/>\n<span data-contrast=\"auto\"><strong>D<\/strong>\u00a0Maximize benefits to the environment and minimize negative\u00a0impacts.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At\u00a0<\/span><b><span data-contrast=\"auto\">Twissen<\/span><\/b><span data-contrast=\"auto\">\u00a0we observed that all the initiatives fostering and promoting sustainable tourism, such as the Booking.com programme, the GSTC Criteria and the\u00a0<\/span><a href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/eden-european-destinations-of-excellence\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">EDEN<\/span><\/a><span data-contrast=\"auto\">\u00a0award for destinations, focus on the critical role of a\u00a0<\/span><b><span data-contrast=\"auto\">long term and holistic vision<\/span><\/b><span data-contrast=\"auto\">\u00a0producing benefits for the local community and related networks as well as the environment.\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Moreover, even if sustainability is still not pursued by\u00a0most\u00a0tourists, reports and data show us that travellers\u2019 emerging mindset is following this path, which implies that players of the travel &amp; tourism industry willing to attract the new \u201cresponsible tourist\u201d and be competitive in the post-COVID era, must be able to address travellers\u2019 needs by considering sustainability not just as a final goal but as a <strong>pillar of their management and communication strategy<\/strong>.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>83% of global travellers think sustainable travel is vital: sustainability must be a pillar of hotels as well as services providers&#8217; management strategy and, in order to be perceived, it requires an efficient communication targeting valuable travellers<\/p>\n","protected":false},"author":7,"featured_media":7193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Booking.com 2021 Sustainable Travel Report: the pandemic effect generating mindful travel | Twissen<\/title>\n<meta name=\"robots\" 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