{"id":3601,"date":"2021-05-31T08:52:25","date_gmt":"2021-05-31T06:52:25","guid":{"rendered":"http:\/\/twissen.com\/?p=3601\/"},"modified":"2022-01-21T11:23:35","modified_gmt":"2022-01-21T10:23:35","slug":"post-pandemic-travel-direct-bookings","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/","title":{"rendered":"Is post-pandemic travel preparing for direct bookings?"},"content":{"rendered":"<p>Up until 2020, OTAs and third parties such as <a href=\"https:\/\/www.booking.com\/index.it.html?label=gen173nr-1BCAEoggI46AdIM1gEaHGIAQGYARS4ARfIAQzYAQHoAQGIAgGoAgO4Auj2zoUGwAIB0gIkMWVkNmNlZjItZGNiNC00OWEwLWI2ZTEtYWYyZDBlOTYyYzJh2AIF4AIB;sid=5e0798f4d456925bd875dac8a4d1f96b;keep_landing=1&amp;sb_price_type=total&amp;\" target=\"_blank\" rel=\"noopener noreferrer\">Booking.com<\/a> and <a href=\"https:\/\/www.expedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expedia<\/a> have experienced a huge growth, leading hotels to an apparently endless loss of market share. However, with the Covid-19 crisis, all booking channels lost an incredible amount of revenue, and among them, <a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4103769.html\" target=\"_blank\" rel=\"noopener noreferrer\">the direct channel proved to be the most resilient<\/a>, especially once guests have learned that <a href=\"https:\/\/www.travelmarketreport.com\/articles\/OTAs-Rack-Up-Complaints-over-COVID-19-Travel-Cancellations\" target=\"_blank\" rel=\"noopener noreferrer\">booking and communicating directly with the hotel is more convenient<\/a> since it guarantees flexibility and transparency that were not provided by third parties.<\/p>\n<p>Thus, now that the reopening plan and the vaccination campaign are encouraging 2021 travellers to start booking their holidays again, <strong>the past experience becomes a relevant factor influencing new tourists\u2019 habits and their purchasing process<\/strong>, which will not be based exclusively on the price, but will instead focus on given value, provided by a combination of <a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/flexibility-overtake-hotellerie-crisis-covid\/\" target=\"_blank\" rel=\"noopener noreferrer\">direct communication, customised products and flexibility<\/a>.<\/p>\n<p>Moreover, <a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4103769.html\" target=\"_blank\" rel=\"noopener noreferrer\">Expedia Group chairman Barry Diller explained<\/a>, &#8220;At Expedia, we spend $5 billion a year on advertising. We won&#8217;t spend $1 billion on advertising this year.&#8221; This implies that hotel\u2019s owned channel will have the chance to appear in the top positions of search engines.<\/p>\n<p>In this new scenario, hoteliers should focus on redefining their sales &amp; marketing strategy and consider how to maintain a balanced distribution mix of direct and intermediary channels. Some <a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4103548.html\" target=\"_blank\" rel=\"noopener noreferrer\">recommendations<\/a> to build a strategy based on direct distribution channels:<\/p>\n<ul>\n<li><a class=\"Hyperlink SCXW140332009 BCX0\" href=\"https:\/\/twissen.com\/en\/trends-en\/destinations\/travelling-local-travelling-safe-new-booking-preferences-setting-new-tourism-scenario\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Highlight Underlined SCXW140332009 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140332009 BCX0\" data-ccp-charstyle=\"Hyperlink\">Local travel is the first to recover<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW140332009 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140332009 BCX0\">, therefore,\u00a0<\/span><\/span><strong><span class=\"TextRun Highlight SCXW140332009 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140332009 BCX0\">p<\/span><span class=\"NormalTextRun SCXW140332009 BCX0\">ast guests and short-haul travellers are a priority<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW140332009 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140332009 BCX0\">\u00a0and should therefore be engaged with direct communication, reward programmes,<\/span><span class=\"NormalTextRun SCXW140332009 BCX0\">\u00a0<\/span><\/span><a class=\"Hyperlink SCXW140332009 BCX0\" href=\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/members-model-helping-restaurants-luxury-travel-survive\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Highlight Underlined SCXW140332009 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140332009 BCX0\" data-ccp-charstyle=\"Hyperlink\">members-only<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW140332009 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140332009 BCX0\">\u00a0and<\/span><span class=\"NormalTextRun SCXW140332009 BCX0\">\u00a0<\/span><\/span><a class=\"Hyperlink SCXW140332009 BCX0\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/subsciption-models-opportunity-restart-tourism\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Highlight Underlined SCXW140332009 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140332009 BCX0\" data-ccp-charstyle=\"Hyperlink\">subscription<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW140332009 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140332009 BCX0\">\u00a0models<\/span><span class=\"NormalTextRun SCXW140332009 BCX0\">, gift\u00a0<\/span><span class=\"NormalTextRun SCXW140332009 BCX0\">vouchers to spend in future\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW140332009 BCX0\">travels<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW140332009 BCX0\">;<\/span><\/span><span class=\"EOP SCXW140332009 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><strong><span class=\"TextRun Highlight SCXW161884523 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161884523 BCX0\">Ancillary services<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW161884523 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161884523 BCX0\">,\u00a0<\/span><\/span><a class=\"Hyperlink SCXW161884523 BCX0\" href=\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/selling-rooms-no-longer-enough-ancillary-services-provide-opportunity-innovate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"TextRun Highlight Underlined SCXW161884523 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161884523 BCX0\" data-ccp-charstyle=\"Hyperlink\">as already reported<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW161884523 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161884523 BCX0\">, could be the deciding factor increasing customer loyalty as well as\u00a0<\/span><span class=\"NormalTextRun SCXW161884523 BCX0\">hotels\u2019\u00a0<\/span><span class=\"NormalTextRun SCXW161884523 BCX0\">revenue: tourists are always more interested in customised and unique experiences, which is an opportunity for hotels to differentiate and innovate their\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW161884523 BCX0\">offer<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW161884523 BCX0\">;<\/span><\/span><span class=\"EOP SCXW161884523 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun Highlight SCXW149975675 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW149975675 BCX0\">Intermediaries should be included in the strategy\u00a0<\/span><span class=\"NormalTextRun SCXW149975675 BCX0\">depending on<\/span><span class=\"NormalTextRun SCXW149975675 BCX0\">\u00a0the target to reach, especially\u00a0<\/span><span class=\"NormalTextRun SCXW149975675 BCX0\">when considering the long-haul foreign travel markets.<\/span><\/span><span class=\"EOP SCXW149975675 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>At <strong>Twissen<\/strong> we observed how the scenario emerging from the pandemic will be characterised by new travel behaviours leading to <a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/subsciption-models-opportunity-restart-tourism\/\" target=\"_blank\" rel=\"noopener noreferrer\">new opportunities for hotels and innovative business models<\/a>. Even if it is not possible to predict whether direct bookings will dominate in the long term, <a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4103769.html\" target=\"_blank\" rel=\"noopener noreferrer\">as shown by recent data<\/a>, hoteliers willing to recover quickly and develop a strategy based on direct channels should take advantage of the current situation and focus on building value for guests by considering the <strong>fundamental role of trust, flexibility and safety<\/strong> as well as the relevance of digital and seamless solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The resilience of direct bookings gives the opportunity to hoteliers to redefine their distribution strategy by balancing direct and intermediary channels, aiming at building value for tourists as well as accelerating the post-Covid recovery<\/p>\n","protected":false},"author":7,"featured_media":7190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is post-pandemic travel preparing for direct bookings? | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is post-pandemic travel preparing for direct bookings? | Twissen\" \/>\n<meta property=\"og:description\" content=\"The resilience of direct bookings gives the opportunity to hoteliers to redefine their distribution strategy by balancing direct and intermediary channels, aiming at building value for tourists as well as accelerating the post-Covid recovery\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/\" \/>\n<meta property=\"og:site_name\" content=\"Twissen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TwissenIT\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T06:52:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T10:23:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twissen.com\/wp-content\/uploads\/2021\/05\/210531_directbookings-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Twissen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Twissen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/\"},\"author\":{\"name\":\"Twissen\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/person\/a55396f4706632859d62d6c4558801a9\"},\"headline\":\"Is post-pandemic travel preparing for direct bookings?\",\"datePublished\":\"2021-05-31T06:52:25+00:00\",\"dateModified\":\"2022-01-21T10:23:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/twissen.com\/#organization\"},\"articleSection\":[\"OTA, Travel Agencies &amp; TO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/\",\"url\":\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/\",\"name\":\"Is post-pandemic travel preparing for direct bookings? | Twissen\",\"isPartOf\":{\"@id\":\"https:\/\/twissen.com\/#website\"},\"datePublished\":\"2021-05-31T06:52:25+00:00\",\"dateModified\":\"2022-01-21T10:23:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/twissen.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is post-pandemic travel preparing for direct bookings?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/twissen.com\/#website\",\"url\":\"https:\/\/twissen.com\/\",\"name\":\"Twissen\",\"description\":\"The first independent in tourism\",\"publisher\":{\"@id\":\"https:\/\/twissen.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/twissen.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/twissen.com\/#organization\",\"name\":\"Twissen\",\"url\":\"https:\/\/twissen.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/twissen.com\/wp-content\/uploads\/2017\/01\/twissen-completo.jpg\",\"contentUrl\":\"https:\/\/twissen.com\/wp-content\/uploads\/2017\/01\/twissen-completo.jpg\",\"width\":812,\"height\":220,\"caption\":\"Twissen\"},\"image\":{\"@id\":\"https:\/\/twissen.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TwissenIT\",\"https:\/\/www.linkedin.com\/company\/twissen\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/person\/a55396f4706632859d62d6c4558801a9\",\"name\":\"Twissen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/34238b6bf4fd496a95a7ccc9c5f33a28?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/34238b6bf4fd496a95a7ccc9c5f33a28?s=96&d=mm&r=g\",\"caption\":\"Twissen\"},\"url\":\"https:\/\/twissen.com\/en\/author\/twissen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is post-pandemic travel preparing for direct bookings? | Twissen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/","og_locale":"en_US","og_type":"article","og_title":"Is post-pandemic travel preparing for direct bookings? | Twissen","og_description":"The resilience of direct bookings gives the opportunity to hoteliers to redefine their distribution strategy by balancing direct and intermediary channels, aiming at building value for tourists as well as accelerating the post-Covid recovery","og_url":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/","og_site_name":"Twissen","article_publisher":"https:\/\/www.facebook.com\/TwissenIT","article_published_time":"2021-05-31T06:52:25+00:00","article_modified_time":"2022-01-21T10:23:35+00:00","og_image":[{"width":1024,"height":518,"url":"https:\/\/twissen.com\/wp-content\/uploads\/2021\/05\/210531_directbookings-1.png","type":"image\/png"}],"author":"Twissen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Twissen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/#article","isPartOf":{"@id":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/"},"author":{"name":"Twissen","@id":"https:\/\/twissen.com\/#\/schema\/person\/a55396f4706632859d62d6c4558801a9"},"headline":"Is post-pandemic travel preparing for direct bookings?","datePublished":"2021-05-31T06:52:25+00:00","dateModified":"2022-01-21T10:23:35+00:00","mainEntityOfPage":{"@id":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/"},"wordCount":429,"commentCount":0,"publisher":{"@id":"https:\/\/twissen.com\/#organization"},"articleSection":["OTA, Travel Agencies &amp; TO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/","url":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/","name":"Is post-pandemic travel preparing for direct bookings? | Twissen","isPartOf":{"@id":"https:\/\/twissen.com\/#website"},"datePublished":"2021-05-31T06:52:25+00:00","dateModified":"2022-01-21T10:23:35+00:00","breadcrumb":{"@id":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/post-pandemic-travel-direct-bookings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/twissen.com\/en\/"},{"@type":"ListItem","position":2,"name":"Is post-pandemic travel preparing for direct bookings?"}]},{"@type":"WebSite","@id":"https:\/\/twissen.com\/#website","url":"https:\/\/twissen.com\/","name":"Twissen","description":"The first independent in tourism","publisher":{"@id":"https:\/\/twissen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/twissen.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/twissen.com\/#organization","name":"Twissen","url":"https:\/\/twissen.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/twissen.com\/#\/schema\/logo\/image\/","url":"https:\/\/twissen.com\/wp-content\/uploads\/2017\/01\/twissen-completo.jpg","contentUrl":"https:\/\/twissen.com\/wp-content\/uploads\/2017\/01\/twissen-completo.jpg","width":812,"height":220,"caption":"Twissen"},"image":{"@id":"https:\/\/twissen.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TwissenIT","https:\/\/www.linkedin.com\/company\/twissen\/"]},{"@type":"Person","@id":"https:\/\/twissen.com\/#\/schema\/person\/a55396f4706632859d62d6c4558801a9","name":"Twissen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/twissen.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/34238b6bf4fd496a95a7ccc9c5f33a28?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34238b6bf4fd496a95a7ccc9c5f33a28?s=96&d=mm&r=g","caption":"Twissen"},"url":"https:\/\/twissen.com\/en\/author\/twissen\/"}]}},"_links":{"self":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts\/3601"}],"collection":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/comments?post=3601"}],"version-history":[{"count":0,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts\/3601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/media\/7190"}],"wp:attachment":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/media?parent=3601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/categories?post=3601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/tags?post=3601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}