Events have always been an important driver to increase destinations’ popularity and generate tourist flows,\u00a0however,\u00a0it is evident that with Covid-19 the whole industry has stopped, limiting itself to digital channels wherever possible.<\/p>\n
With the re-opening and the vaccination campaign underway, it is expected that in-person events will return; however, due to the expected changes in behaviour and the virus still circulating, destinations need to plan them carefully.<\/p>\n
Niche events Local tourism<\/strong> Outdoor<\/strong> Networking with the local productive sector At Twissen<\/strong> we observed that the return to events will be gradual, but in the meantime, destinations must adapt to the current scenario by exploiting every opportunity to generate flows and brand visibility.<\/p>\n","protected":false},"excerpt":{"rendered":" Niche events, local tourism, outdoor and networking with local brands – this is how tourism destinations can generate tourist flows by creating effective and safe in-person events <\/p>\n","protected":false},"author":2,"featured_media":7183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[],"yoast_head":"\n
\n<\/strong>It will be difficult to have mass events back in the short term, therefore there is the opportunity to involve niches of tourists which are often effective as well as safe: many small-scale events.<\/p>\n
\nThe target group for this year is still expected to be the proximity tourist; uncertainty still hovers and to reduce it, we suggest to focus on a geographical area of proximity.<\/p>\n
\nThe openings in April confirm the opportunity to plan outdoor activities, not only for active tourists but also for all the other segments.<\/p>\n
\n<\/strong>Leveraging niches by linking the event to a local brand that benefits from this in terms of visibility and social animation of its community. Collaboration in tourism is always a win-win situation.<\/strong><\/p>\n