{"id":3462,"date":"2021-04-15T07:27:34","date_gmt":"2021-04-15T05:27:34","guid":{"rendered":"http:\/\/twissen.com\/?p=3462\/"},"modified":"2022-01-21T11:23:35","modified_gmt":"2022-01-21T10:23:35","slug":"bringing-sustainable-tourism-out-niche-into-mainstream","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/bringing-sustainable-tourism-out-niche-into-mainstream\/","title":{"rendered":"Bringing sustainable tourism out of the niche, into the mainstream"},"content":{"rendered":"

In the recent years, the critical role of tourism in contributing to sustainable development has been widely recognised.\u00a0<\/span>
\nWithin the\u00a0<\/span>United Nations\u2019<\/span><\/a>\u00a0<\/span>Sustainability Development Goals<\/span><\/a>, tourism has been included as\u00a0<\/span>targets in Goals 8, 12 and 14<\/span><\/a>, and is therefore firmly positioned in the\u00a0<\/span>2030 Agenda<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

A<\/span>t<\/span>\u00a0European level<\/span>,\u00a0<\/span>sustainability has received\u00a0<\/span>increased<\/span>\u00a0attention<\/span><\/a>,\u00a0<\/span>leading to<\/span>\u00a0the emergence of several\u00a0<\/span>sustainability programmes, certifications and awards<\/span><\/b>\u00a0to foster a sustainable development of destinations and acknowledge those ones already addressing sustainability issues within their strateg<\/span>ies<\/span>.\u00a0<\/span>In 2019<\/span>, indeed<\/span>, the\u00a0<\/span>European Travel Commission<\/span><\/a>\u00a0<\/span>\u2013 ETC\u00a0<\/span>published\u00a0<\/span>a report on\u00a0<\/span>European Sustainability Schemes<\/span><\/a>\u00a0to help Member States understand the potentiality of sustainability schemes to increase destinations\u2019 attractiveness and influence travellers\u2019 decision making<\/strong>. To assist European<\/span>\u00a0NTOs with the development of their own sustainability strategies and models, the ETC published a\u00a0<\/span>handbook and toolkit of practical resources<\/span><\/a>\u00a0with the final aim of enhancing Europe\u2019s reputation, attractiveness and visitor experience.<\/span>\u00a0<\/span><\/p>\n

With the Covid-19 pandemic,\u00a0<\/span>the effects of irresponsible practices in the tourism sector have\u00a0<\/span><\/b>become\u00a0<\/span><\/b>always<\/span><\/b>\u00a0more visible<\/span><\/b>, for this reason<\/span>,<\/span>\u00a0the<\/span>\u00a0<\/span>UNWTO<\/span><\/a>\u2019s<\/span>\u00a0<\/span>Global Guidelines to Restart Tourism<\/span><\/a>\u00a0highlight the need for a Responsible Recovery, in which sustainability becomes the new normal<\/a> and is not simply a niche part of tourism<\/strong><\/span>.\u00a0<\/span>A\u00a0<\/span>valid<\/span>\u00a0example\u00a0<\/span>of the general need to\u00a0<\/span>take sustainable travel into the mainstream is given by\u00a0<\/span>Travalyst<\/span><\/a>, a non-profit organisation established in 2019 by the Duke of\u00a0<\/span>Sussex\u00a0<\/span>in partnership with\u202f<\/span>Booking.com,<\/span><\/a>\u00a0<\/span>Skyscanner<\/span><\/a>,\u00a0<\/span>TripAdvisor<\/span><\/a>,\u00a0<\/span>Visa<\/span><\/a>\u00a0and\u202f<\/span>Trip.com<\/span><\/a>. By working with\u00a0<\/span>Forum for the Future<\/span><\/a>,\u00a0<\/span>Travalyst<\/span>\u00a0<\/span>is recognising<\/span>\u00a0the unique challenge for\u00a0<\/span>the\u00a0<\/span>year 2021 to unlock new potential for tourism and reset the industry on a more sustainable footing<\/span>, with a\u00a0<\/span>more\u00a0<\/span>positive impact on communities and environments<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

The urgency to build resilience as well as promote sustainable tourism, as a contributor to the\u00a0<\/span>European Green Deal<\/span><\/a>, emerges also in a\u00a0<\/span>Communication<\/span><\/a>\u00a0from the European Commission, which stresses the need for Member States\u00a0<\/span>to\u00a0<\/span>provide the tourism industry with better financing opportunities, together with\u00a0<\/span>promoting digitalisation, innovation, sustainability, reskilling and upskilling.<\/span><\/b>
\nThis concept is underlined also<\/span>\u00a0in<\/span>\u00a0the<\/span>\u00a0<\/span>Tourism Manifesto\u2019s<\/span><\/a>\u00a0<\/span>campaign<\/span>\u00a0<\/span>#Tourism4Recovery<\/span><\/a>, which<\/span>\u00a0<\/span>promotes the idea that<\/span>\u00a0<\/span>supporting tourism-related reforms\u00a0<\/span><\/b>will accelerate\u00a0<\/span><\/b>digital and green transitions<\/span><\/b>, and thereby\u00a0<\/span>make Member States economies and societies more sustainable and resilient<\/span>\u00a0in the long-term<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

At\u00a0<\/span>Twissen<\/span><\/b>\u00a0we observe that<\/span>, in the post Covid-19<\/span>\u00a0era<\/span>,<\/span>\u00a0sustainability is no longer a final objective<\/strong><\/a><\/span>, indeed,\u00a0<\/span>it\u00a0<\/span><\/b>is<\/span><\/b>\u00a0a prerequisite to recover from the recession<\/span><\/b>.\u00a0<\/span>Tourists\u2019 new mindset<\/span><\/a>, together with tourism policies<\/span>\u2019<\/span>\u00a0emphasis on sustainable\u00a0<\/span>development<\/span>, increasingly\u00a0<\/span>show<\/span>s<\/span>\u00a0how<\/span>\u00a0the future of tourism will no longer distinguish between \u201ctourism\u201d and \u201csustainable tourism\u201d since\u00a0<\/span>the only way for tourism destinations to enhance their attractiveness and be competitive in the long term is to consider sustainability as a core element of their strategy.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tourism policies and consumers’ decisions increasingly show us that sustainability cannot be part of a niche tourism anymore, indeed, it is the prerequisite for the recovery of the whole tourism system<\/p>\n","protected":false},"author":7,"featured_media":7177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[125],"tags":[868],"yoast_head":"\nBringing sustainable tourism out of the niche, into the mainstream | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/bringing-sustainable-tourism-out-niche-into-mainstream\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing sustainable tourism out of the niche, into the mainstream | Twissen\" \/>\n<meta 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