{"id":3427,"date":"2021-04-06T06:53:28","date_gmt":"2021-04-06T04:53:28","guid":{"rendered":"http:\/\/twissen.com\/?p=3427\/"},"modified":"2022-01-21T11:29:58","modified_gmt":"2022-01-21T10:29:58","slug":"travelling-local-travelling-safe-new-booking-preferences-setting-new-tourism-scenario","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/destinations\/travelling-local-travelling-safe-new-booking-preferences-setting-new-tourism-scenario\/","title":{"rendered":"Travelling local is travelling safe: new booking preferences setting a new tourism scenario"},"content":{"rendered":"<p><span data-contrast=\"none\">Last summer Europe<\/span><span data-contrast=\"none\">\u00a0lived the so-called\u00a0<\/span><i><span data-contrast=\"none\">balcony experience<\/span><\/i><span data-contrast=\"none\">: as Coronavirus seemed to slow down its race for the season, people decided to travel<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">and\u00a0<\/span><span data-contrast=\"none\">chose<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">their own Country as holiday destination.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As Eurostat data show, <strong>domestic tourism proved to be more resilien<\/strong>t. In the figure below, it is possible to observe that, at a European level, domestic overnights nights started to recover earlier than international overnights, with just 12% fewer nights spent in August 2020 compared with the same month in 2019.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Eurostat, in fact, highlights that\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php\/Tourism_statistics_-_nights_spent_at_tourist_accommodation_establishments#Domestic_tourism_partially_helps_to_mitigate_the_impact_of_the_pandemic_on_EU_tourist_accommodation\" target=\"_blank\" rel=\"noopener noreferrer\"><i>domestic tourism partially helps to mitigate the impact of the pandemic on EU tourism<\/i><\/a><\/span><span data-contrast=\"none\">\u00a0as, like in June 2020, most of EU Countries will start limiting again the travel restrictions imposed after the outbreak of the Covid-19 pandemic.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-7173 aligncenter\" src=\"https:\/\/twissen.com\/wp-content\/uploads\/\/home3\/stwissea\/public_html\/wp-content\/uploads\/2021\/04\/210406_staycation_diagramma-300x268.png\" alt=\"\" width=\"631\" height=\"564\" srcset=\"https:\/\/twissen.com\/wp-content\/uploads\/2021\/04\/210406_staycation_diagramma-300x268.png 300w, https:\/\/twissen.com\/wp-content\/uploads\/2021\/04\/210406_staycation_diagramma.png 635w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/p>\n<p><span data-contrast=\"none\">The Italian Central Statistics Institute recorded that, in Italy,\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.istat.it\/it\/files\/2020\/12\/REPORT_TURISMO_2020.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">domestic overnights last summer reached almost 87% of the total overnights registered in 2019<\/a><\/span><span data-contrast=\"none\">, while foreign tourists overnights only reached 40%. As we have already reported<\/span><span data-contrast=\"none\">,\u00a0<\/span><a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/coronavirus-a-matrix-helps-to-face-challenges-in-travel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\"><span style=\"text-decoration: underline;\">staycations are likely to be the driving sector this year, as it happened in 2019<\/span>.<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"none\"><strong>Outdoor activities have been the main driver<\/strong>, and several players are working in this area to\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/twissen.com\/en\/trends-en\/tech-en\/when-high-touch-forbidden-contactless-becomes-solution\/\" target=\"_blank\" rel=\"noopener noreferrer\">support more professional management and\u00a0digitalisation<\/a><\/span><span data-contrast=\"none\">, especially in the booking and purchasing stages.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This year, vaccines<\/span><span data-contrast=\"none\">\u00a0against Covid-19<\/span><span data-contrast=\"none\">\u00a0are expected\u00a0<\/span><span data-contrast=\"none\">to<\/span><span data-contrast=\"none\">\u00a0impact international travel,\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.bnnbloomberg.ca\/airbnb-expects-regional-travel-boom-in-2021-less-mass-travel-1.1555685\" target=\"_blank\" rel=\"noopener noreferrer\">but domestic tourism will be once again the main recovering segment<\/a><\/span><span data-contrast=\"none\">, Bloomberg reports.<br \/>\n<\/span><span data-contrast=\"none\">In a recent report, Airbnb stated that big cities like Toronto, New York and London (main destinations in 2019 to Airbnb) will no longer be the preferred travel destinations. As restrictions eased over the summer in 2020, in fact, smaller destinations were high in demand, and this trend is expected to continue this year. It is in fact also underlined that 56% of <strong>people expected to travel this year will prefer local and low-profile destinations<\/strong>.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">At\u00a0<\/span><b><span data-contrast=\"none\">Twissen<\/span><\/b><span data-contrast=\"none\">\u00a0we observed that a change in booking preferences is<\/span><span data-contrast=\"none\">\u00a0now<\/span><span data-contrast=\"none\">\u00a0happening:\u00a0since the pandemic outbreak, people prefer to book close to their travel dates, travelling\u00a0<\/span><span data-contrast=\"none\">at most\u00a0<\/span><span data-contrast=\"none\">5<\/span><span data-contrast=\"none\">00km away from home, wanting to travel with their loved ones (as families or group of friends) and underlining a need to spend more time in contact with other people<\/span><span data-contrast=\"none\">\u00a0and nature<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"none\">Strong marketing strategies, mainly online due to the\u00a0digitalisation\u00a0process, based on local markets and fares planned for groups, will help the tourism tumultuous recovery.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Staycation and outdoor will drive travellers&#8217; behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the tourism recovery phase.<\/p>\n","protected":false},"author":3,"featured_media":7175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travelling local is travelling safe: new booking preferences setting a new tourism scenario | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/destinations\/travelling-local-travelling-safe-new-booking-preferences-setting-new-tourism-scenario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travelling local is travelling safe: new booking preferences setting a new tourism scenario | Twissen\" \/>\n<meta property=\"og:description\" content=\"Staycation and outdoor will drive travellers&#039; behaviour and booking choices in 2021. 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