{"id":3306,"date":"2021-02-25T08:00:39","date_gmt":"2021-02-25T07:00:39","guid":{"rendered":"http:\/\/twissen.com\/?p=3306\/"},"modified":"2022-01-21T11:32:51","modified_gmt":"2022-01-21T10:32:51","slug":"pay-now-book-later-vouchers-help-tourism-businesses-monetise","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/pay-now-book-later-vouchers-help-tourism-businesses-monetise\/","title":{"rendered":"Pay now, book later: how vouchers could help tourism businesses monetise"},"content":{"rendered":"<p><span data-contrast=\"auto\">In 2020 hotels recorded very low occupancy rates at a global scale, while tourist enterprises providing tours and activities as well as restaurants did not find business continuity.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Although the outlook is positive due to the ongoing vaccination campaign and the spring season coming, the market still doesn\u2019t show clear signs of\u00a0<\/span><span data-contrast=\"auto\">recovery;<\/span><span data-contrast=\"auto\">\u00a0as a consequence, all tourist businesses are still facing economic and financial issues.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However,\u00a0people wish to start travelling very soon and, also for this reason, there\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/blog.guestcentric.com\/how-hotels-are-using-gift-vouchers-to-generate-revenue-right-now\/?utm_source=HotelVouchersArticleJanuary20214Hoteliers&amp;utm_medium=4Hoteliers%20PAID&amp;utm_campaign=HotelVouchersArticleJanuary20214Hoteliers\" target=\"_blank\" rel=\"noopener noreferrer\">are many cases<\/a><\/span><span data-contrast=\"auto\">\u00a0where\u00a0<strong>vouchers allowed tourism businesses to get revenue<\/strong>, monetise and increase customer loyalty through purchase on the direct channels.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A first example is given by the so called \u201c<\/span><b><span data-contrast=\"auto\">Monetary Vouchers<\/span><\/b><span data-contrast=\"auto\">\u201d\u2013 where the model\u00a0<\/span><i><span data-contrast=\"auto\">Buy One, Get One Free<\/span><\/i><span data-contrast=\"auto\">\u00a0can be promoted in special occasions like Valentine\u2019s Day or a birthday.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Other vouchers can be linked to <strong>festive seasons or to bank holidays<\/strong> and,\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/pandemic-holiday-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\">according to Google<\/a>,<\/span><span data-contrast=\"auto\">\u00a075% of holiday shoppers in the US and 71% in the UK will purchase holiday vouchers online more than previous years. We were all expecting this trend, that\u00a0provides the opportunity for hoteliers, tours, activities providers\u00a0as well as restaurants, to\u00a0<strong>promote their products as gift ideas<\/strong>, extending their offer as well as combining new ones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, increasing the value of\u00a0<\/span><b><span data-contrast=\"auto\">vouchers for future stays<\/span><\/b><span data-contrast=\"auto\">, for instance by offering a great deal, implies supporting the travel industry, the sector that\u00a0was\u00a0most affected by the pandemic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At\u00a0<\/span><b><span data-contrast=\"auto\">Twissen<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">we observed that vouchers could\u00a0provide tourism businesses\u00a0with the chance\u00a0of being more connected to their customers who, in the specific case of certain segments, are still\u00a0<\/span><span data-contrast=\"auto\">searching<\/span><span data-contrast=\"auto\">\u00a0for deals and innovative experiences and are ready to take-off.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">Moreover, <a href=\"https:\/\/www.ilsole24ore.com\/art\/viaggiare-lo-sconto-e-online-marketplace-dove-vendere-e-comprare-voucher-inutilizzati-ADfL6UIB?refresh_ce=1\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">new business models are already emerging<\/span><\/a> such as <span style=\"text-decoration: underline;\"><a href=\"https:\/\/onlyvoucher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OnlyVoucher.com<\/a><\/span>, a marketplace where unused vouchers can be sold and bought.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travel industry and vouchers: and opportunity to get revenue, monetise and build customer loyalty in view of the sector rebound<\/p>\n","protected":false},"author":2,"featured_media":7159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pay now, book later: how vouchers could help tourism businesses monetise | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/pay-now-book-later-vouchers-help-tourism-businesses-monetise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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