{"id":3263,"date":"2021-02-22T07:49:56","date_gmt":"2021-02-22T06:49:56","guid":{"rendered":"http:\/\/twissen.com\/?p=3263\/"},"modified":"2022-01-21T11:23:36","modified_gmt":"2022-01-21T10:23:36","slug":"europeans-eager-travel-destinations-businesses-strategy-new-scenario","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/europeans-eager-travel-destinations-businesses-strategy-new-scenario\/","title":{"rendered":"Europeans are eager to travel. Destinations and businesses should adapt their strategy to the new scenario"},"content":{"rendered":"<p>According to the latest report \u201c<a href=\"https:\/\/etc-corporate.org\/reports\/monitoring-sentiment-for-domestic-and-intra-european-travel-wave-5\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monitoring Sentiment for Domestic and Intra-European Travel \u2013 Wave 5<\/a>\u201d published by the <a href=\"https:\/\/etc-corporate.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">European Travel Commission (ETC)<\/a>\u00a0in\u00a0February 2021,\u00a0<strong>54% of Europeans<\/strong> <strong>aim to make a trip before the end of July 2021<\/strong>, revealing the strong pent-up demand to resume travel. Therefore, it is now necessary for destinations and businesses to become aware of Europeans&#8217; travel intentions as well as tourists&#8217; behaviours\u00a0and\u00a0build their strategy for the next season.<\/p>\n<p>Recommendations for <strong>destinations<\/strong>:<\/p>\n<ul>\n<li>Destinations should <strong>monitor vaccine rollout in source market countries<\/strong> and target those prioritised groups who have already received it,\u00a0i.e. mature travellers.<\/li>\n<li>Increasing confidence in air travel should prompt destination authorities to <strong>extend their marketing efforts to medium-haul\u00a0markets<\/strong> and to source countries more dependant on flights, while developing synergies with airlines and hotels for <strong>co-branded marketing campaigns<\/strong> (destination partnerships).<\/li>\n<li>As Europeans are concerned about their personal health\u00a0 throughout their in-destination experience, <strong>NTBs and DMOs should deploy reassurance campaigns<\/strong> covering equally transport, attractions, restaurant and cafes as well as accomodation.<\/li>\n<li>With the 35-44 age group more likely to travel, <strong>destinations should highlight family-friendly elements<\/strong>, such as parks and open spaces. NTBs and DMOs\u00a0could also promote on their destination websites <strong>tourism routes to explore by car<\/strong>.<\/li>\n<\/ul>\n<p>Recommendations for <strong>businesses<\/strong>:<\/p>\n<ul>\n<li>Businesses and travel agents should <strong>target the 55+ age group<\/strong> (mature travellers) and promote cultural products, with a <strong>strong emphasis on health and safety<\/strong>.<\/li>\n<li><strong>Sun &amp; beach destinations are already in demand,<\/strong> for this reason businesses should prepare and promote sun &amp; beach and city break experiences for the period May-July.<\/li>\n<li>Due to the general uncertainty, <strong>flexible booking terms<\/strong> and <strong>convenient cancellation policies<\/strong> are a must-have.<\/li>\n<li>Service providers may <strong>extend flexibility beyond cancellation policies, in payment terms<\/strong>; through <strong>installments, subscription models<\/strong>, tokens for Food and Beverage outlets or extra discounts for Digital Word of Mouth reference.<\/li>\n<li>Restaurants and cafes&#8217; owners should <strong>gain travellers&#8217; confidence with strict implementation of health and safety protocols<\/strong> and flag any measures in their promotion campaigns.<\/li>\n<\/ul>\n<p>What emerges from the report it\u00a0that <strong>travellers put health and safety first <\/strong>(23.6%); while\u00a0<strong>sustainability appears\u00a0for the first time in the top six travel qualities <\/strong>sought by consumers (5.3%).<\/p>\n<p>Download the report <a href=\"https:\/\/etc-corporate.org\/reports\/monitoring-sentiment-for-domestic-and-intra-european-travel-wave-5\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ETC&#8217;s report shows Europeans&#8217; desire to take their first trip before July 2021. Destinations and businesses should adapt their strategy to the new tourists&#8217; demands, putting health, safety and sustainability first<\/p>\n","protected":false},"author":7,"featured_media":7157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Europeans are eager to travel. 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